Air Arabia Airline micro environment
航空航天工程essay代写 The company has a well-established background in the regions that acts as a sell promoter to its business undertaking.
Air Arabia is not as different as other business organizations in the world, as it has also been hit with financial issues over the past 10 years. As compared to other companies various variables have led to the company’s hard financial times. The two key variables that has contributed to the companies hard and good times are micro and macro environment of the company (Xue, Shen, & Ren, 2010).
Picture of an Air Arabia Air Craft
The Company
The company has a well-established background in the regions that acts as a sell promoter to its business undertaking. It has made outstanding reputation in the region and the world at large hence this is an added advantage to the company as compared to its competitors.
Customer
The Airline Industry is at the brim of its operations just after the changes in the world’s economic crisis. The customer base has increased over the last 5 years at countries are working towards meeting the demands of the clients. Air Arabia is not an exceptional case as the number of clients have increased rapidly in the last few years. This has affected the company in terms of operation and management amid other functionality of the organization. Despite the fact that the company is facing clients with different cultural, political and economic background, the company has been able to manage its clients hence the success of the business. 航空航天工程essay代写
Supplier
Aircraft manufacturers such as Boeing have been busy working towards supplying the Air Arabia with the best planes for its business. The Company has been the main supplier of planes and its spare parts. With this serious and consistent supplier on board the company has been working towards it mission and goals (Forbes & Lederman, 2010).
Marketing Intermediaries
There are various business intermediaries that Air Arabia has on board. It has well established business professionals, from marketing intermediaries to personnel, Air Arabia had been using this to improve its international image and meeting more clients.
Competitors
There are various airline competitors in the industry both in UAE and the world at large. Such as Fly Emirates, amid others internationally and domestic. Due to this, it has affected the business in-terms of marketing and other business strategies needed. 航空航天工程essay代写
Public
The government of UAE has greatly supported the airlines in great extent, the country has made it easy for the airline via well-developed laws that make the business prevail without various downfalls. The country has also supported Air Arabia via funding in order to meet the market demands
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阿拉伯航空公司与世界上的其他商业组织并没有什么不同，因为它在过去 10 年也遇到了财务问题。与其他公司相比，各种变数导致公司陷入困境。导致公司艰难和美好时光的两个关键变量是公司的微观和宏观环境（薛，沉，&任，2010）。
阿拉伯航空飞机的图片 航空航天工程essay代写
公司
该公司在该地区具有良好的背景，可作为其业务的销售推动者。它在该地区和整个世界都享有盛誉，因此与竞争对手相比，这是该公司的额外优势。
顾客
在世界经济危机发生变化之后，航空业正处于运营的边缘。客户群在过去 5 年中有所增加，各国正在努力满足客户的需求。阿拉伯航空并非特例，因为过去几年客户数量迅速增加。这对公司的运营和管理以及组织的其他功能产生了影响。尽管该公司面临着不同文化、政治和经济背景的客户，但该公司能够管理其客户，从而使业务取得成功。
供应商
波音等飞机制造商一直忙于为阿拉伯航空公司提供最适合其业务的飞机。公司一直是飞机及其零部件的主要供应商。有了这个严肃而一致的供应商，公司一直在朝着它的使命和目标努力（福布斯和莱德曼，2010）。
营销中介机构
阿拉伯航空公司有各种商业中介机构。它拥有成熟的商业专业人士，从营销中介到人员，阿拉伯航空公司一直在利用这一点来提升其国际形象并会见更多客户。
竞争对手
在阿联酋和整个世界，该行业都有各种航空公司竞争对手。例如阿联酋航空，以及其他国际和国内航班。因此，它在营销和其他所需的业务策略方面影响了业务。
上市
阿联酋政府在很大程度上大力支持航空公司，该国通过完善的法律为航空公司提供了便利，使该业务能够在没有各种垮台的情况下占上风。该国还通过资金支持阿拉伯航空公司以满足市场需求
Air Arabia Airline macro environment
Macro-environment is considered as the elements that affect an organizations when it come to the decision making process of the business. As for the case of Air Arabia, it has various macro-elements that effects the running of the business. In order to understanding or comprehend how macro-environment affects Air Arabia, a SWOT analysis of the business will be undertaken in great extent.
Political Factors
It is worth to consider the political affects that affects a business in United Arab Emirates and also the international arena. This is because the political will of a national as well as that of the international market affects the well-being of the business (Cherunilam, 2010). United Arab Emirates is noted to be one of the countries with outstanding political environment that is accommodative to investors as well as other running businesses. It is one of the countries in the gulf that has outstanding Laws that govern the political spheres of the nation. Noting that the country is on the eve of boosting its Tourism Industry amid other sectors in the international scene, it policies are accommodative even to the airline industry. In this case, Air Arabia, has a well-established political business platform to undertake its operations. 航空航天工程essay代写
Economic Factors
In the last 10 years, the world has been faced with a financial crisis, which extended from 2003 to 2013. United Arab Emirates was not excluded in the financial crisis. During this period the airlines industry amid other sectors of UAE economy was affected so does the Air Arabia Company. This phenomena greatly affected the business undertaking of Air Arabia not only domestically but internationally (Cherunilam, 2010). Few tourists were able to visit the country, in addition, to the number of Foreign Domestic Investors with plans of investing in the country. Due to this example of economic down break, it is clear that economic conditions are cable of affecting the management of airlines business. Air Arabia was affected by the economic difficulties but it one the eve of boosting it business both domestically and international.
Cultural Factors
Cultural factor comprise of elements that effect the demographics as well as the social well-being of the people in the country. It has been noted that this affects the undertaking of the business such as that of Air Arabia. The cultural union of UAE, has made it possible to hold back all the business undertaking in the country. The people share a common Arabic language hence able to communicate effectively in the airline business hence an added advantage to Air Arabia.
Technological Factors
Air Arabia is on the eve of implementing various IT systems and frameworks in order to keep with the challenges from other airline industry such as Fly Emirates. Based on this approach the company in the last 5 years has adopted Online Booking ERP systems that are able to absorb the wide range of clients entering the business. This change in IT has made the airline company able to accommodate the varied customer base hence compete effectively in the airline industry. 航空航天工程essay代写
Demographic Factors
It is noted that the low number of domestic population of UAE does not give Air Arabia a conducive domestic business progress (). For this reason, the company is working hard to improve the international business sector in order to improve its business edge (Cavusgil, Knight & Riesenberger, 2008). As a result the company is opening more flights to other countries and regions around the world in order to meet this demand as well as its stakeholder’s expectations.
Natural factors
The UAE is a country reach in oil. This natural resource amid others such as gas and mineral gives the Airline business a chance to undertake is business in full scale. More visitors visit the country to have the above products hence increase in international travels.
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阿拉伯航空宏观环境 航空航天工程essay代写
宏观环境被认为是在业务决策过程中影响组织的要素。以阿拉伯航空为例，它具有影响业务运行的各种宏观因素。为了了解或理解宏观环境如何影响阿拉伯航空，将对业务进行大量的SWOT分析。
政治因素
值得考虑影响阿拉伯联合酋长国企业和国际舞台的政治影响。这是因为国家和国际市场的政治意愿都会影响企业的福祉（Cherunilam，2010 年）。阿拉伯联合酋长国被认为是政治环境优越的国家之一，对投资者和其他经营企业都很友好。它是海湾地区拥有管理国家政治领域的杰出法律的国家之一。注意到该国正处于在国际舞台上的其他部门中促进其旅游业的前夕，它的政策甚至对航空业也很宽松。在这种情况下，阿拉伯航空公司拥有一个完善的政治商业平台来开展业务。
经济因素
近10年来，世界一直面临金融危机，危机从2003年持续到2013年，阿拉伯联合酋长国并未被排除在金融危机之外。在此期间，阿联酋经济的其他部门中的航空业受到影响，阿拉伯航空公司也受到影响。这种现象不仅在国内而且在国际上极大地影响了阿拉伯航空公司的业务（Cherunilam，2010）。除了有计划在该国投资的外国国内投资者的数量之外，很少有游客能够访问该国。由于这个经济不景气的例子，很明显，经济状况是影响航空公司业务管理的电缆。阿拉伯航空公司受到经济困难的影响，但它是在促进国内和国际业务的前夕。
文化因素
文化因素包括影响该国人民的人口统计和社会福祉的因素。值得注意的是，这会影响到阿拉伯航空等业务的开展。阿联酋的文化联盟，使该国的所有商业事业得以遏制。人们使用共同的阿拉伯语，因此能够在航空业务中进行有效沟通，从而为阿拉伯航空带来了额外的优势。
技术因素
阿拉伯航空即将实施各种 IT 系统和框架，以应对来自阿联酋航空等其他航空业的挑战。基于这种方法，公司在过去 5 年中采用了在线预订 ERP 系统，该系统能够吸收进入该业务的广泛客户。 IT 的这种变化使航空公司能够适应不同的客户群，从而在航空业中有效地竞争。
人口因素
值得注意的是，阿联酋国内人口少，并没有给阿拉伯航空带来有利的国内业务发展。为此，该公司正在努力改善国际业务部门，以提高其业务优势（Cavusgil、Knight & Riesenberger，2008 年）。因此，该公司正在开通更多飞往全球其他国家和地区的航班，以满足这一需求及其利益相关者的期望。
自然因素
阿联酋是石油大国。这种自然资源以及天然气和矿产等其他资源为航空公司业务提供了全面开展业务的机会。越来越多的游客访问该国以购买上述产品，从而增加了国际旅行。
Air Arabia Airline target market and their positioning within the market
Market targeting is the showcasing of information that acts as a help to build the company’s, image to the expanded market. Market targeting can be done in various ways but the most important is to ensure that Air Arabia is able to meet the demands and the requirements of the target market. For example, the country is currently seeking market in Europe and other parts of the world.
Selecting the target market
With a team of more than 100 marketing professional and other business overseers, the company is able to denote the best market that it should expand to, this depends the on the level of clients from the target market as well as the competition in the area. For this case, the company has been using demographic target segmentation to meets its targeting demands (Cavusgil, Knight & Riesenberger, 2008). 航空航天工程essay代写
Implementing a positioning strategy
Air Arabia has opted to use branding positioning strategy to ensure that it meets the demands of the current market as well as that of the target market. With its full potential of employees on board, the company opted to change it logo amid other branding issues in order to remain competitive.
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阿拉伯航空公司目标市场及其在市场中的定位
市场定位是展示有助于在扩大的市场中建立公司形象的信息。市场定位可以通过多种方式完成，但最重要的是确保阿拉伯航空公司能够满足目标市场的需求和要求。例如，该国目前正在欧洲和世界其他地区寻求市场。
选择目标市场
公司拥有一支由 100 多名营销专业人士和其他业务监督员组成的团队，能够指出它应该扩展到的最佳市场，这取决于目标市场的客户水平以及该地区的竞争。对于这种情况，该公司一直在使用人口目标细分来满足其定位需求（Cavusgil、Knight & Riesenberger，2008 年）。
实施定位策略
阿拉伯航空选择使用品牌定位策略来确保满足当前市场和目标市场的需求。凭借其员工的全部潜力，该公司选择在其他品牌问题中更改其徽标以保持竞争力。
SWOT analysis
SWOT is an acronym of Strengths, Weaknesses, Opportunities and Threats. This is a marketing analysis that helps a company understand its competitors. A brief discussion of SWOT analysis of Air Arabia is as follows:
Strength: The Company hold one of the best brand images in the world for example it AV Cargo brand is an outstanding one. In addition, the company has various planes hence increases its chance to travel all over the world in order to meet the needs and the demands of the clients. Further, the company has outstanding marketing professionals as well as a supporting team that makes the image of the company even better. 航空航天工程essay代写
Weakness: one of the weaknesses of the company is that it has always failed to meet the cultural demands of the countries it operates. This is because it has failed to incorporate the locals in its business strategies development and implementation.
Threats: The Company is facing a stiff competition from the regional airlines, hence it is not able to meet its full potentials hence a threat to the functionality of the company.
Opportunities: The Company as a divergent set of target market that is can exploit in the international reason hence a chance to maximize the profits of the company in the international scene.
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SWOT分析 航空航天工程essay代写
SWOT 是优势、劣势、机会和威胁的首字母缩写词。这是一种营销分析，可帮助公司了解其竞争对手。阿拉伯航空SWOT分析简述如下：
实力：公司拥有世界上最好的品牌形象之一，例如它的AV Cargo品牌就是一个杰出的品牌。此外，公司拥有多种飞机，因此增加了其在世界各地旅行的机会，以满足客户的需求和需求。此外，公司拥有优秀的营销人员和支持团队，使公司的形象更加出色。
弱点：公司的弱点之一是始终无法满足其经营所在国家/地区的文化需求。这是因为它未能将当地人纳入其业务战略的制定和实施。
威胁：公司面临来自支线航空公司的激烈竞争，因此无法充分发挥其潜力，从而对公司的功能构成威胁。
机会：公司作为一组不同的目标市场，可以在国际上开拓，因此有机会在国际舞台上最大化公司的利润。
An analysis of the current marketing mix
Product
Air Arabia has been on the eve of coming up products that are acceptable in the international market and to consider this, it is possible that the company is implementing an online booking systems so that it can be able to meet the target market. E-ticketing is the best way that the company could use to persuade more customers.
Place
Air Arabia has been operating all over the world hence it place is both domestic and international. However, the international scene has been hard to meet due to poor business strategies used in the past. 航空航天工程essay代写
Pricing
The company has a conducive pricing system for its clients. Domestic travels are the cheapest, this is because it is there to encourage more domestic travelling. The international travel is coupled with various discounts to (Cavusgil, Knight & Riesenberger, 2008).
Promotion
The company has been working towards boosting its business marketing and promotional strategies in order to remain competitive as other business operating in the same sphere. It currently uses social media as one of the marketing strategies.
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当前营销组合的分析 航空航天工程essay代写
产品
阿拉伯航空公司一直在推出国际市场可接受的产品前夕，考虑到这一点，该公司可能正在实施在线预订系统，以便能够满足目标市场的需求。电子票务是公司可以用来说服更多客户的最佳方式。
地方
阿拉伯航空一直在世界各地运营，因此它在国内和国际都占有一席之地。然而，由于过去使用的商业策略不佳，国际舞台很难满足。
价钱
公司为客户提供有利的定价体系。国内旅行是最便宜的，这是因为它鼓励更多的国内旅行。国际旅行加上各种折扣 (Cavusgil, Knight & Riesenberger, 2008)。
晋升
该公司一直致力于加强其业务营销和促销策略，以保持与在同一领域运营的其他业务一样的竞争力。它目前使用社交媒体作为营销策略之一。
Recommendations for improving the Marketing Mix
Promotion and Communication
In order to curb the current problems that the company is facing it is advisable that the management accepts adoption of better marketing strategies that have the will to persuade more customers (Borenstein & Rose, 2013).
Price and Cost
The company should even make its pricing better than the current prices, this will encourage the use of the services. This is replica of other companies’ strategies in the region.
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改善营销组合的建议 航空航天工程essay代写
宣传与沟通
为了遏制公司目前面临的问题，建议管理层接受采用更好的营销策略，以说服更多客户（Borenstein & Rose，2013 年）。
价格和成本
公司甚至应该使其定价优于当前价格，这将鼓励使用这些服务。 这是该地区其他公司战略的复制品。
References 航空航天工程essay代写
Borenstein, S., & Rose, N. L, 2013. How airline markets work… or do they? Regulatory reform in the airline industry. In Economic Regulation and Its Reform: What Have We Learned?. University of Chicago Press.
Cavusgil, S. T., Knight, G. A., & Riesenberger, J. R, 2008. International business: Strategy, management, and the new realities. Upper Saddle River: Pearson Prentice Hall.
Cherunilam, F, 2010. Business environment. Himalaya Publishing House.
Clausen, J., Larsen, A., Larsen, J., & Rezanova, N. J, 2010. Disruption management in the airline industry—Concepts, models and methods.Computers & Operations Research, 37(5), 809-821.
Forbes, S. J., & Lederman, M, 2010. Does vertical integration affect firm performance? Evidence from the airline industry. The RAND Journal of Economics, 41(4), 765-790. 航空航天工程essay代写
Teece, D. J, 2010. Business models, business strategy and innovation. Long range planning, 43(2), 172-194.
Xue, X., Shen, Q., & Ren, Z, 2010. Critical review of collaborative working in construction projects: business environment and human behaviors. Journal of Management in Engineering, 26(4), 196-208.
