国际商业作业代写 International Business代写

BTEC National Diploma level 3 in Business

国际商业作业代写 Scenario You are an intern at Unilever which is based in the UK. The international business environment is very important to your business.

Unit number: Unit 39

Unit title: International Business

Assignment title: International Business

Criteria	To achieve the criteria the evidence must show that the learner is able to:	Task	Task deadline	Page numbers	Criteria attempted	Criteria achieved
P1	Explain the international business environment in which a selected organisation operates	1 Intranet pages	25/11/20
P2	Describe the mechanisms that regulate international trade	1 Intranet pages	25/11/20
P3	Describe how the environment and culture of another country affects a business operating internationally	3 powerpoint	02/12/20
P4	Describe how the monetary environment affects businesses that trade internationally	4 QRC	04/12/20
P5	Identify why businesses operate internationally	5 video	09/12/20
P6	Explain the business strategies used by a business operating internationally	6 Booklet	11/12/20
M1	Assess the methods to increase trade between countries and the methods to restrict trade between countries	2 table	27/11/20
M2	Compare how cultural differences and foreign business environments affect multinational corporations	3 powerpoint	02/12/20
D1	Evaluate the potential problems faced by businesses that trade internationally when entering new markets	6 Booklet	11/12/20
D2	Evaluate the impact of cultural differences on international business performance in the market	3 report	03/12/20

Scenario 国际商业作业代写

You are an intern at Unilever which is based in the UK. The international business environment is very important to your business. As the international business environment changes, your team produces new updated information each year for middle management staff in your company.

Great products from our range of more than 400 brands give us a unique place in the lives of people all over the world.

When consumers reach for nutritionally balanced foods or indulgent ice creams, affordable soaps that combat disease, luxurious shampoos or everyday household care products, there’s a good chance the brand they pick is one of ours.

Seven out of every ten households around the world contain at least one Unilever product, and our range of world-leading, household-name brands includes Lipton, Knorr, Dove, Axe, Hellmann’s and Omo.

Task 1 – Intranet (P1 and P2) – International business environment 国际商业作业代写

You have been asked to produce 4 pages on the intranet about the international business environment in which Unilever operates. The information should be short and easy to read for Middle Management staff to understand how the business operates globally.

The intranet information must include:

Page 1 – International trade in the UK (P1)

how international trade affects the UK business environment, eg value and volume of import and export
balance of trade of the UK
balance of payments of the UK

Page 2 – International trade and Unilever (P1)

economic value to Unilever and the UK of international trade
trends in international trade of the UK and Unilever
labour movement
Unilever in developing countries
Importance of international trade to Unilever

Page 3 and 4 – Barriers and incentives to international trade for Unilever (P2) 国际商业作业代写

free trade and economic blocs
barriers to trade – Tariff and non-tariff
embargoes
quotas
subsides

P1	Explain the international business environment in which a selected organisation operates
P2	Describe the mechanisms that regulate international trade

Task 2 Table (M1)

You will now produce a table assessing the barriers and incentives to international trade for Unilever.

The table should use the following headings:

Method for encouraging or restricting trade between countries
How this method is used in that country
Why this method is used in that country
Assess whether the method is successful or not – and why

M1	Assess the methods to increase trade between countries & the methods to restrict trade between countries

Task 3 Powerpoint (P3, M2) 国际商业作业代写

a）Powerpoint -Business Environment and Cultural differences (P3)

Unilever operates throughout the world. Choose one of those countries it operates in and produce a powerpoint presentation – the presentation is about the business environment and culture of the other country and how it would affect Unilever’s business operations. You must do a minimum of 6 slides, but you can do more or use the notes section below each slide. You will deliver this presentation.

For business environment – you should consider some of the following:

ideology
political and economic
technology
social and environmental issues
legal ethics

For culture – you should consider some of the following:

language
religion and values
attitudes
customs and manners
education
material culture
institutions
infrastructure
work attitudes

b）Powerpoint – Comparison (M2)

For the merit you should add to your P3 PowerPoint presentation.
You must compare how cultural differences and business environments overseas affect Unilever.
Your comparison should include examples of the different business practices of Unilever in the UK and your chosen country. This could include adapting products or marketing techniques in order to sell successfully in a different market (which has different expectations and requirements.

P3	Describe how the environment and culture of another country affects a business operating internationally
M2	Compare how cultural differences and foreign business environments affect multinational corporations

c）Evaluation of the impact of cultural differences on international business performance (D2)

Cultural issues such as health, welfare, social considerations, environmental issues and belief systems all influence how well organisations do in different international settings.

Therefore your manager has asked you to prepare a short report to evaluate how cultural differences in your chosen country affect Unilever’s performance.

Make sure you use examples to highlight how these differences will affect your organisation, eg if it is for the better or worse, and why you think this is the case.
Give some reasoned suggestions on how to overcome these differences.
Where possible give some actual examples of real businesses who have done this and ensure you reference your examples accordingly.

D2	Evaluate the impact of cultural differences on international business performance in the market

Task 4 (P4) – Quick Reference Guide – monetary environment 国际商业作业代写

One of your responsibilities is to help your manager produce information for the Unilever staff to understand the global business. To do this, you will describe how the money environment affects Unilever’s business internationally.

You should produce a Quick Reference Guide: include at least 7 methods from list 1 and all 3 methods from list 2.

List 1: How the international monetary environment financially supports international businesses like Unilever and businesses that are new to international trading:

foreign exchange system
European Monetary Systems (EMS)
balance of payments
international money markets
international banking
trade credit
letters of credit
Export Credit Guarantees
forfeiting
factoring
bills of lading
international debt
methods of protection against exchange rate fluctuations

List 2: Trade support for international business (which aim to reduce possible risks)

government agencies
trade associations
insurance

P4	Describe how the monetary environment affects businesses that trade internationally

Task 5 – Video or article on reasons for international trade (P5)

Some of Unilever staff do not understand the reasons for a UK business to operate internationally. Therefore your manager has asked you create a video or write an article for all staff to view on the Intranet giving reasons why Unilever trades abroad.

i) You should explain at least 4 of the following reasons why Unilever trades internationally:

growth (value, volume, market coverage)
diversification
emerging markets
economies of scale
cost reduction
taxation regime
legal and regulatory regime

ii) Describe 3 problems or issues Unilever face when operating abroad.

iii) Finish with a conclusion

P5	Identify why businesses operate internationally

Task 6 – Booklet for investors (P6 and D1) 国际商业作业代写

P6: Your manager liked your article for the Company Accounts. Therefore she has asked you to prepare a booklet for investors describing the strategies used by Unilever to operate internationally. The strategies need to include the methods used to manage the following in order to operate internationally:

Marketing
Production and distribution
Human resources management
Technology

Make the booklet attractive with suitable headings, graphics and examples where appropriate.

Marketing: identifying markets; data analysis; marketing information systems; promotion; advertising; adaptation/standardisation of product and promotion, licensing, co-production, joint ventures

Production and distribution: standardisation of products; product differentiation; product pricing; distribution channels; transportation; supply chain; logistics

Human resources management: staff; foreign personnel; expatriate personnel; labour expertise; labour mobility; recruitment; induction and training; cross-cultural training

Technology: internet; industrial development; transfer of technology; adapting technology to conditions

P6	Explain the business strategies used by a business operating internationally

D1 – Evaluation of potential problems 国际商业作业代写

Finally you will add to the booklet an evaluation of the potential problems by Unilever that trades internationally when entering new markets (eg China, Russia, Saudi Arabia).

a) Identify the possible problems Unilever may encounter when entering new markets

b) Evaluate how those problems will affect the business, eg cost, operations, funding, staffing etc

c) Give at least 5 examples of the different problems and how they are overcome by using various strategies relating to the management of human resources, production & distribution, marketing and technology.