HW Assignment Data Scientist/Data Analyst
代写数据科学 Note: You will be given access to data describing: a) the perminute traffic to client XYZ’s website, and b) TV commercial airings.
Note: You will be given access to data describing: a) the perminute traffic to client XYZ’s website, and b) TV commercial airings. (You will be receiving an email later today with your access credentials). Please answer the questions below, preparing it into a presentation.
We would like to gauge the performance of TV advertising for company XYZ. 代写数据科学
1.Devise a method for calculating the website traffic that is attributable to TV advertising.
2.Devise an appropriate metric for measuring TV ad performance.
3.Using code, calculate your metrics for the above approaches. 代写数据科学
4.Present your findings, including working code.
Feel free to reach out if you have particular questions on elements of the assignment. You will also be given access to a sample client dashboard (see below), which should give you some insight into potential methods for evaluating tv traffic baseline and lift. Please review that dashboard and see if you have any suggestions on things we can do to improve it. We will discuss this with you at the end of your presentation.
Good luck!
Data Access: 代写数据科学
Download both files from https://drive.google.com/open?id=1xKCw_iNh0u9c7Rd7sZ8XCcZcBiY3_3u
Dashboard Access: 代写数据科学
We have provided you access to a sample dashboard report for company XYZ. The data was only populated from mid Oct 2016 through mid January 2017, so you should change the time range accordingly to view data.
Go to https://www.tatari.tv/dashboard/xyz?start=2016121&end=20161231 Your access credentials are as follows:
email:
password: candid8te
