摄影学报告代写 visual images代写

Assignment

摄影学报告代写 This assignment is now an individual digital portfolio.You are to research and then create a proposal, identity and advertising for ···

Programme Title	BABE1A, BABE1F, BAMM1, FDAMM1
Module Title	Principles of Communication
Module Code	1447
Assignment Title	Creative Communications Analysis and Solutions
Level	4
Weighting	100%
Assignment Format	Digital Portfolio
Assignment Word Count	1000 word report and portfolio of visual images
Presentation Duration	Click here to enter text.
Module Learning Outcomes covered in this assignment	i. Devise a promotional and communication strategy. ii. Assess and develop promotional communications
Submission Format (include ATS key for hard copy submission	e-Submission	Individual

Assignment Task 摄影学报告代写

This assignment is now an individual digital portfolio.

You are to research and then create a proposal, identity and advertising for an event at a Birmingham Venue of your choice. The event will be aimed at consumers in the age range 18 to 25.

Read the criteria listed below and include these sections in your report which will be submitted as part of the digital portfolio.

The themes you could consider for your event are:

Film; Competition; Adrenaline; Special Occasions (Once in a lifetime); Health & Beauty; Lifestyle; Meeting people (Socialisation); an Exhibition; Mobility; Exotic or Indulgent and Seasonality.

Please note:

Your solution should be for an event and NOT the venue itself.

All the individual sections will be covered in lectures throughout the semester.

You will be expected to complete sections 1 to 6 and to create a digital portfolio submitted as a PDF file via the Canvas e-submission point.

Section 1: Target Market Profile 摄影学报告代写

Using the information provided in lectures, and available on UCB Online, – state, profile and list in terms of importance the target market(s) for the event using the criteria, methods and format provided in your lectures. (You should then identify which of these criteria are most important in defining your market and promoting your selected venue or attraction, explaining your choice of criteria.

Section 2: Event Development (Product differential)

You should clearly state the name and slogan for your event.

Explain what your event is and provide a brief description of its main elements.

Identify your event’s USP and/or ESP, provide a rationale of how its elements translate into consumer benefits. Provide a justification of your choice of design elements relative to the message and target market. Indicate any potential competitors.

Section 3. Brand Identity 摄影学报告代写

Define a name and create a brand identity (graphic icon, logo or logotype) for your event that clearly defines its appeal to the target market and becomes the key, recognisable asset to be applied to the marketing of your event.

Section 4. A Press Release

You must provide a press release for your event, which must follow all the technical pre-sets that have been addressed in lectures. It should be written in a style appropriate to a newspaper or magazine.

Section 5. FIVE Rough draft ideas 摄影学报告代写

Provide 5 rough draft concept ideas to effectively promote your event to its target market.

Please note: You must ensure that any sketches are done in PEN rather than pencil so that your work, when scanned, will be legible and can be photocopied when printed out.

Section 6. Final Solutions

Select and develop a final above the line design and a below the line design (to technical execution standard) that effectively promotes your event to its target market. Please ensure that the two types of promotion are on separate pages and clearly marked. (one page for each design) You must ensure the final promotional design material should include:

a 48 sheet Billboard (see below)
a DL 6-page flyer

For guidance on this assignment, please access the assignment vodcast available through Canvas.

General Assignment Guidance 摄影学报告代写

TEAMWORK AND ITS ASSESSMENT	Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.
Importance of Word Counts and Presentation Timings	Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked structure, flow, focus and clarity. Timings must be observed for assessed presentations for the same reasons.

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