Questions On Supply Chain
供应链管理essay代写 When the company realized that, it had to upgrade its operations due to efficiency brought about by the integration.
1) Briefly outline the concepts of supply chains and distribution channels with reference to theory.
While supply chain is a new concept, it is relatively older than people can imagine. However, initially, the concepts and practices were not clearly spelt out as it is now. Most of the activities were carried out in an ad hoc manner (Lavassani, Movahedi, & Kumar, 2009, pp. 85–98). 供应链管理essay代写
Integration of distribution and warehousing (logistics)
The concept of supply chain in the company has evolved over time. Most of the segments of supply chain were loosely interconnected. However, as the company developed it had to integrate the logistics, distribution and warehousing together to take advantage of efficiency that supply chains provided. When the company realized that, it had to upgrade its operations due to efficiency brought about by the integration. The company decided to merge the two concepts to form logistics. This made the border between warehousing and distribution became transparent. However, the two ends were still loose, and the management tries to consider making the links stronger and increased the level of resource sharing. This was also coupled with reduced costs and time to market. This was the beginning of evolution in the company (Mentzer, et al, 2001, pp. 1–25)
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1) 参考理论简要概述供应链和分销渠道的概念。 供应链管理essay代写
虽然供应链是一个新概念，但它比人们想象的要古老得多。然而，最初，概念和实践并没有像现在这样清楚地阐明。大多数活动都是以临时方式进行的（Lavassani、Movahedi 和 Kumar，2009 年，第 85-98 页）。
配送与仓储（物流）一体化
公司供应链的概念随着时间的推移而发展。供应链的大部分环节都是松散互连的。然而，随着公司的发展，它必须将物流、配送和仓储整合在一起，以利用供应链提供的效率。当公司意识到这一点时，由于整合带来的效率，它不得不升级其运营。公司决定合并这两个概念以形成物流。这使得仓储和配送之间的界限变得透明。但是，两端仍然松动，管理层试图考虑加强联系并提高资源共享水平。这也降低了成本并缩短了上市时间。这是公司发展的开始（Mentzer 等人，2001 年，第 1-25 页）
Integration if logistics with production and purchasing
The company later decided to optimize the advantages of integration. The company integrated purchasing, distribution, warehousing, and production. The concept worked out right, and the saving was exceedingly. The four functions were integrated, and the core activities under each concept were conducted under the same roof. This was the birth of supply chain in this company. The company managed to align the separate function in the sequence bellow: 供应链管理essay代写
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物流与生产和采购的整合
公司后来决定优化整合优势。 公司集采购、配送、仓储、生产为一体。 这个概念很正确，节省得非常多。 四大功能相互融合，每个概念下的核心活动在同一屋檐下进行。 这就是供应链在这家公司的诞生。 该公司设法按以下顺序排列单独的功能：
Leveraging lean and agile
The concept made the company too agile. This is one thing the company has been searching for, the supply chain concept provided the agility required by the company and the company optimized its supply chain concept and leveraged its production to achieve the required competitive age. However, this conceit is long overdue in the company. This has also contributed to the company profitability as the company became more agile. The demanding market and growing competition made the company more profitable due to its agility. The comment managed to increase its product lines and categories (Larson, &, Halldorsson, 2004, pp. 17-31). 供应链管理essay代写
According the to Kouvelis, Chambers, &, Wang, (2006, pp. 449–469), the volatile and less predictable market just made competition better, and visibility of the company amidst the masses was achieved through agility and leanness
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利用精益和敏捷 供应链管理essay代写
这个概念使公司过于敏捷。 这是公司一直在寻找的一件事，供应链概念提供了公司所需的敏捷性，公司优化了供应链概念并利用其生产达到了所需的竞争时代。 然而，这种自负在公司里早该发生了。 随着公司变得更加敏捷，这也有助于提高公司的盈利能力。 由于其敏捷性，苛刻的市场和日益激烈的竞争使该公司获得了更高的利润。 该评论设法增加了其产品线和类别（Larson, &, Halldorsson, 2004, pp. 17-31）。
根据 Kouvelis, Chambers, &, Wang, (2006, pp. 449–469) 的说法，波动和不可预测的市场只会让竞争变得更好，公司在大众中的知名度是通过敏捷和精益实现的
Lean concept
The modern SCM in companies must be lean; the concepts of leanness help the company to hold the required stock only and assets that can slow down the response time and increase cost are shed. These concepts offer sufficient service levels that can meet growing demand in companies. As a product portfolio, companies must know how to valance between lean and agile. By fine tuning, this company achieves an optimal product portfolio. The different production, which is in the company portfolio, must be treated accordingly (Movahedi, Lavassani, &, Kumar, 2009, pp. 75–88).
| characteristics of a contemporary Supply Chain concept | |
| Lean: | The company aims at forecasting at the generic level |
| Economic order Quantities | |
| Maximized efficiencies 供应链管理essay代写 | |
| Agile: | Demand driven operations |
| effectively Localized Configuration | |
| Maximized effectiveness | |
Then backbone of stable agile and lean supply chain is operations efficiency that brings about6 sustainable competitive advantage. This is based on the supply chain concept that offers a sufficient service level in the face of growing demand
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精益理念 供应链管理essay代写
公司中的现代 SCM 必须精益；精益的概念帮助公司只持有所需的库存，并减少可能减慢响应时间和增加成本的资产。这些概念提供了足够的服务水平，可以满足公司不断增长的需求。作为产品组合，公司必须知道如何在精益和敏捷之间取舍。通过微调，该公司实现了最佳的产品组合。公司投资组合中的不同产品必须进行相应处理（Movahedi、Lavassani 和 Kumar，2009 年，第 75-88 页）。
| characteristics of a contemporary Supply Chain concept | |
| Lean: | The company aims at forecasting at the generic level |
| Economic order Quantities | |
| Maximized efficiencies | |
| Agile: | Demand driven operations |
| effectively Localized Configuration | |
| Maximized effectiveness | |
那么稳定敏捷和精益供应链的支柱是运营效率，带来可持续的竞争优势。这是基于供应链概念，在面对不断增长的需求时提供足够的服务水平
(2) Identify and describe the supply chain and distribution channels for your chosen manufacturer using evidence from secondary sources. Depict the supply chain and distribution channels using a flow diagram*.
The supply chain and distribution channels of the manufacturer are extremely lean with most of its products ordered based on an economic order quantity. In this concept, the company only orders goods when the stock reaches a certain level (reorder level) and only orders a specific quantity of god (reorder quantity). The company also allows a certain duration of time beyond, which the operation of the company can be adversely, affected (lean time) and slack. From the diagram below, it is quite open the company depends on the benefits brought about by agility and leanness. The company balanced between the functions and is likely to achieve a high service level, that doubles also as a source of competitive advantage. Leveraging the service levels to achieve a competitive edge is crucial to the company’s bottom line (Ketchen, & Hult, 2006, pp 573-580). 供应链管理essay代写
The company operations are also geared at maximizing efficiency of just in time, so the company does not have to stock more goods than necessary. While it is healthy to assume that the company is effectively exploiting its agility, there are ideas that the company still need to sort out. However, the operations of the company ate mainly demand driven and the company gears at maximizing its effectiveness in distribution of its goods
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(2) 使用二手来源的证据确定和描述您选择的制造商的供应链和分销渠道。使用流程图*描绘供应链和分销渠道。
制造商的供应链和分销渠道极其精简，其大部分产品都是根据经济订货量订购的。在这个概念中，公司只在库存达到一定水平（再订货水平）时才下单，并且只订购特定数量的神（再订货量）。公司还允许超过一定的时间，公司的运营可能会受到不利影响（精益时间）和松弛。从下图可以看出，相当开放的公司依赖于敏捷性和精益性带来的好处。公司在职能之间取得平衡，并有可能实现高服务水平，这也是竞争优势的来源。利用服务水平来获得竞争优势对公司的底线至关重要（Ketchen, & Hult, 2006, pp 573-580）。
公司的运营还致力于最大限度地提高准时效率，因此公司不必库存过多的货物。虽然假设公司正在有效地利用其敏捷性是健康的，但公司仍然需要理清一些想法。然而，公司的运营主要是需求驱动，公司致力于最大限度地提高其货物分销效率
3.Service Aspects of HTC Smartphone
Service aspects of HTC Smartphone, should demonstrate the ability of the product to generate future purchase intentions in the industrial and technological markets. The telephone industry offers the most important forecasts of future product purchase intentions. The service aspects that will enable HTC Smartphone future sustainability can be identified as increased functionality, ergonomics, upgradeability, embedded intelligence, user friendly, incorporation of intelligence and information gathering and processing, among others. The general global trend innovations in cell phone industry is fast growing, and dynamic markets are being developed, creating new perceptions for Smartphone.
A sustainable product or service development is a pragmatic approach in the telephony industry that encompasses a wide range of offerings, which call for strategies that maximize on environmental and social performance in the innovative efforts of a telephone company. Therefore, HTC should continue to maintain the lead in creating and improving innovation, in terms of developing high end Smartphone with improved sustainability performance and practical use for the emerging markets. The emerging market will be composed of knowledge based consumers and therefore, intelligence and other high functional value needs to be added to all phases in the design, production, service, and end life of product chain of Smartphone. Microsystems may be incorporated to provide innovative customized solutions for social and environmental problems, that could add up to resource saving.
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3.HTC智能手机的服务方面 供应链管理essay代写
HTC 智能手机的服务方面，应展示产品在工业和技术市场产生未来购买意向的能力。电话行业提供了对未来产品购买意向的最重要预测。将使 HTC 智能手机未来可持续发展的服务方面可以确定为增加的功能、人体工程学、可升级性、嵌入式智能、用户友好、智能和信息收集和处理的结合等。手机行业的全球大趋势创新正在快速增长，动态市场正在开发中，为智能手机创造了新的认知。
可持续的产品或服务开发是电话行业中一种务实的方法，其中包含广泛的产品，这要求在电话公司的创新努力中制定最大限度地提高环境和社会绩效的战略。因此，HTC 应该继续保持在创造和改进创新方面的领先地位，为新兴市场开发具有更高可持续性和实用性的高端智能手机。新兴市场将由知识型消费者组成，因此需要在智能手机产品链的设计、生产、服务和终端生命周期的各个阶段增加智能和其他高功能价值。可以合并微系统来为社会和环境问题提供创新的定制解决方案，这可以节省资源。
Service Improvements
The service improvements suggested for HTC Smartphone should revolve around the phones becoming more powerful as software is scaled to them. More attention should be shifted on cloud computing programs and applications, ability to load fewer programs leaving greater space for data, movies, and games. This will appeal to the ever changing market dynamics for both business users and gamers. More innovations should be expected on the Android Operating system which has proven big for business as well as fun. 供应链管理essay代写
Development of weirder applications to make Smartphone completely interacting with the user. For example\, faking a conversation, knowing what the user wants to do, incorporating the phones use with other devices such as cars, office operations, machines, and so on. The current HTC Vivid should be spiced further in terms of improved aesthetics by design. More variety of stranger applications like a Smartphone being able to measure one’s moods, interacting with cartoon multimedia, and loving one’s enemies.
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服务改进 供应链管理essay代写
为 HTC 智能手机建议的服务改进应该围绕随着软件扩展到手机变得更强大而展开。应该更多地关注云计算程序和应用程序，能够加载更少的程序，为数据、电影和游戏留出更大的空间。这将吸引商业用户和游戏玩家不断变化的市场动态。 Android 操作系统应该会有更多的创新，事实证明它对商业和娱乐都很重要。
开发更奇怪的应用程序，使智能手机与用户完全交互。例如，伪造对话、了解用户想要做什么、将手机与其他设备（如汽车、办公室操作、机器等）的使用结合起来。目前的 HTC Vivid 应该在设计美学方面得到进一步提升。更多种类的陌生人应用程序，如智能手机，能够测量一个人的情绪，与卡通多媒体互动，以及爱一个人的敌人。
Service Improvements in Relation to Distribution Channels
Appropriate distribution channels and demand creation for HTC Smartphone are necessary to overcome competition pressures. The distribution strategies for service improvements for HTC smartphones are; the customers can download applications through their phones or other application stores.
This may be Android Market Place where customers have access to services through downloadable application. The second distribution channel will be a web interface should be given to customers with traditional phones, where they can create accounts and access the services through text messages, free subscription supported by advertisements with options for the customer to upgrade. The third would be the preferred social media application to provide another interface through which users; both business and young people can create and manage their accounts. 供应链管理essay代写
The demand creation would include promotional goods to promote the brand like phone cases, and free service trials. Viral marketing to increase the number of early adoption users, for example, free versions that use referral systems with advertisements on each. Text messaging to people on the customers’ contact list inviting them to try out the new service. Social media to maintain a presence of HTC to post advertisements.
These improvements are necessary because of the increasing competitive pressure; HTC should yearn for product improvements that secure customer loyalty by addressing the entire customer experiences. This will enable HTC to lead in lower costs and more choices for end users. Smartphone customers expect creative developments on demand access to phone services, web, innovative applications, social media, and video.
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与分发渠道相关的服务改进
HTC 智能手机的适当分销渠道和需求创造是克服竞争压力所必需的。 HTC 智能手机服务改进的分销策略是：客户可以通过手机或其他应用商店下载应用。
这可能是 Android Market Place，客户可以通过可下载的应用程序访问服务。第二个分销渠道将是一个网络界面，应该为使用传统手机的客户提供，他们可以在其中创建帐户并通过短信访问服务，免费订阅由广告支持，客户可以选择升级。第三个是首选的社交媒体应用程序，为用户提供另一个界面；企业和年轻人都可以创建和管理他们的帐户。
需求创造将包括促销商品，如手机壳和免费服务试用。病毒式营销以增加早期采用用户的数量，例如，使用推荐系统的免费版本，每个版本都有广告。向客户联系人列表中的人发送短信，邀请他们试用新服务。社交媒体保持 HTC 的存在以发布广告。
由于竞争压力越来越大，这些改进是必要的； HTC 应该渴望通过解决整个客户体验来确保客户忠诚度的产品改进。这将使 HTC 能够为终端用户带来更低的成本和更多的选择。智能手机客户期望按需访问电话服务、网络、创新应用程序、社交媒体和视频的创造性发展。
Part E: Reflective Statement
The reflective statement on the marketing and business operations is the integrated ability to define service aspects of a product or service for sustained future purchasing intentions in the industry. The module enables students to gain firsthand experience of operating a business in the telecommunications sector, providing a seamless transfer from the classroom to the actual business world. The conceptual range of procedures to demonstrate distribution chain channels for Smartphone with reference to theory and procedures for solving particular problems 供应链管理essay代写
The depiction of supply chains and distribution channels using flow diagrams, and relating service improvements with distribution channels for a product or service, greatly imparts on understanding, and implementing appropriate business decisions for the future life of a product or service. The learning outcomes from the module lectures contributed to the development of the business idea for the integrated assignment in immense number of ways. Firstly, the understanding of supply chain and distribution channel concepts is important in the ability to relate the service improvements recommendations to flow logically in the expected future design developments of Smartphone. This translates to studying options available for Smartphone functionality, ergonomic, upgradeability, embedded intelligence, user friendliness, intelligence, information gathering, and processing.
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E 部分：反思性陈述 供应链管理essay代写
对营销和业务运营的反思性声明是定义产品或服务的服务方面的综合能力，以实现行业中持续的未来购买意图。该模块使学生能够获得在电信行业经营业务的第一手经验，提供从课堂到实际商业世界的无缝转移。参考解决特定问题的理论和程序，演示智能手机分销链渠道的程序概念范围
使用流程图描述供应链和分销渠道，以及将服务改进与产品或服务的分销渠道相关联，极大地促进了对产品或服务未来寿命的理解和实施适当的商业决策。模块讲座的学习成果以多种方式促进了综合作业的商业理念的发展。首先，理解供应链和分销渠道概念对于将服务改进建议与预期的智能手机未来设计开发中的逻辑流程相关联的能力很重要。这转化为研究可用于智能手机功能、人体工程学、可升级性、嵌入式智能、用户友好性、智能、信息收集和处理的选项。
The product life cycle is also very important in this particular assignment because it enabled the student to understand that innovation is a core element that organizations must have, in order to survive in the ever changing market place.
The customers’ preference to a particular product or service revolves around quality, simplicity, economic status, education level, and other internal and external variables. 供应链管理essay代写
Some of the aspects that can be done differently is thinking out of the box, especially on service improvements that have a direct impact on the supply chains. Thoughts, of the most weird and strange applications will have a great positive impact on mitigating the pressures of competition and innovation efforts from competitors, so that the HTC Smartphone to gain a wider market share in the UK and the whole world for a long time to come. Generally, the learning modules are very relevant to the work situation, provides a practical and theoretical knowledge to pertinent issues in business and marketing.
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产品生命周期在此特定作业中也非常重要，因为它让学生明白创新是组织必须具备的核心要素，才能在不断变化的市场中生存。
客户对特定产品或服务的偏好围绕着质量、简单性、经济状况、教育水平以及其他内部和外部变量。
一些可以以不同方式完成的方面是开箱即用的，特别是在对供应链有直接影响的服务改进方面。想来，最奇葩的应用，对于缓解竞争对手的竞争压力和创新努力都会有很大的积极影响，让HTC智能手机在很长一段时间内在英国乃至全球获得更广泛的市场份额，来。一般来说，学习模块与工作情况非常相关，为商业和营销中的相关问题提供实践和理论知识。
Bibliography 供应链管理essay代写
Ketchen Jr., G., & Hult, T.M. (2006). Bridging organization theory and supply chain management: The case of best value supply chains. Journal of Operations Management, 25(2) 573-580.
Kouvelis, P.; Chambers, C.; Wang, H. (2006): Supply Chain Management Research and Production and Operations Management: Review, Trends, and Opportunities. In: Production and Operations Management, Vol. 15, No. 3, pp. 449–469.
Larson, P.D. and Halldorsson, A. (2004). Logistics versus supply chain management: an international survey. International Journal of Logistics: Research & Application, Vol. 7, Issue 1, 17-31.
Movahedi B., Lavassani K., Kumar V. (2009) Transition to B2B e-Marketplace Enabled Supply Chain: Readiness Assessment and Success Factors, The International Journal of Technology, Knowledge and Society, Volume 5, Issue 3, pp. 75–88.
Lavassani K., Movahedi B., Kumar V. (2009) Developments in Theories of Supply Chain Management: The Case of B2B Electronic Marketplace Adoption, The International Journal of Knowledge, Culture and Change Management, Volume 9, Issue 6, pp. 85–98.
Mentzer, J.T. et al. (2001): Defining Supply Chain Management, in: Journal of Business Logistics, Vol. 22, No. 2, 2001, pp. 1–25
Simchi-Levi D.,Kaminsky P., Simchi-levi E. (2007), Designing and Managing the Supply Chain, third edition, Mcgraw Hill
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