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网站回顾论文代写 企业分析论文代写

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网站回顾论文代写

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Topic: Company Website Review

网站回顾论文代写 The company that I have selected for assessment is GSK. GlazoSmithKline is one of the renowned names of the pharmaceutical industry and ···

Introduction

The company that I have selected for assessment is GSK. GlazoSmithKline is one of the renowned names of the pharmaceutical industry and is known for many life-saving drugs. Additionally, the company is present in many countries all over the world, which has allowed it to work on different CSR and corporate ethics projects, thus allowing it a good candidate for review. We will begin by reviewing its global website, which is a reflection of all of the initiatives being taken through its numerous regional offices all over the world.

Corporate Website Review  网站回顾论文代写

Starting off with the review of the corporate website, the company’s landing page covers many blogs and articles along with press releases showing the latest initiatives taken by the organization for the betterment of the society. It mentions the success stories and highlights the cases that catch the eyes of the visitors to the website. The sitemap is also given on the website, making it easier to navigate through it. Overall the corporate website is well made, provision any information that the visitor may require and be interested in, along with giving a glimpse into what is taking place at the company.


译文:

介绍 

我选择评估的公司是GSK。 GlazoSmithKline 是制药行业的知名品牌之一,以许多救命药物而闻名。此外,该公司在全球许多国家都有业务,这使其能够参与不同的 CSR 和企业道德项目,从而使其成为审查的理想人选。我们将首先审查其全球网站,该网站反映了其在世界各地的众多区域办事处采取的所有举措。

企业网站审查  网站回顾论文代写

从对公司网站的审查开始,公司的登陆页面涵盖了许多博客和文章以及新闻稿,展示了该组织为改善社会而采取的最新举措。它提到了成功案例,并突出了吸引网站访问者眼球的案例。网站上也提供了站点地图,以便于浏览。总体而言,公司网站制作精良,提供了访问者可能需要和感兴趣的任何信息,同时还可以一瞥公司正在发生的事情。


 

Analysis of Mission, Vision, and Goals   网站回顾论文代写

I think the company’s vision, mission, and goals are in line with their competitive strategy, branding and messaging. The reason I say this is because every initiative to make lives better is highlighted, while their values, the way they do not. And why they do it clearly defines the way forward for the organization. Not only does the company specify its values but also its expectations from the society.

The company is giving back to the society in heaps and folds, and also is focused on society development. And using the latest technology to develop solutions for the rising medical related problems in the world. It is known for its vaccines, pharmaceuticals, and consumer healthcare. With the focus on providing top notch solutions for healthcare in order to build better lives, the company has made a name for itself in the world, and in one of the leading pharmaceutical companies along with others.

Strategic Approaches by the Company  

The company decided to go global in 1892, and started manufacturing and producing more medicines in order to meet the increasing demand at that time. It expanded its operations and started focusing more on addressing the health related concerns appearing over the years. The company takes active steps to address the issues of globalization, and with the passage of time has developed vaccines for many of the diseases that have emerged.


译文:

使命、愿景和目标分析 

我认为公司的愿景、使命和目标与其竞争战略、品牌和信息一致。我之所以这么说,是因为每一项让生活更美好的举措都得到了强调,而他们的价值观却没有。以及他们为什么这样做清楚地定义了组织的前进方向。公司不仅明确了自己的价值观,还明确了对社会的期望。

公司在厚积薄发回馈社会的同时,也着眼于社会的发展。并利用最新技术为世界上日益严重的医疗相关问题开发解决方案。它以其疫苗、药品和消费者医疗保健而闻名。该公司专注于为医疗保健提供一流的解决方案以创造更美好的生活,因此在世界范围内以及领先的制药公司之一和其他公司中享有盛誉。

公司的战略方针  网站回顾论文代写

该公司于 1892 年决定走向全球,并开始制造和生产更多药物以满足当时不断增长的需求。它扩大了业务范围,并开始更多地关注解决多年来出现的与健康相关的问题。该公司采取积极措施解决全球化问题,随着时间的推移,已经开发出针对许多已出现疾病的疫苗。


 

The sustainability report it publishes every year state how many actions it has taken to manage waste and reduce the number of toxic chemicals used, and over the years the company has tried to reduce the use of any such chemicals. Even the packaging they use goes through intense quality control so that all specifications are met and no batch of the product is considered to be faulty. Since their medicines treat many lives all over the world, their focus is on building better futures for the generations to come. The company has initiated and been a part of many CSR activities, which has involved educating the less privileged regarding the best use of medicines. Also, they try to make their medicines available in even the remotest of areas, so that life can be sustained.

Our medicines, vaccines and consumer healthcare products are improving quality of life for patients and consumers around the world (Healthy for All, GSK Website).

However, as millions of people still do not have access to the medicines that the company creates either because of unavailability in their area or because they cannot afford those, so GSK decided to partner up with local institutions in many countries in order to tackle this problem. They have identified many root causes in developing countries and have developed action plans to help make the basic medical facilities available to the people of that region. All their marketing activities are targeted towards making the consumers aware of how important it is to remain hygienic and hoe they must take care of themselves.

网站回顾论文代写
网站回顾论文代写

译文:

它每年发布的可持续发展报告说明了它采取了多少措施来管理废物和减少使用的有毒化学品的数量,多年来,该公司一直试图减少任何此类化学品的使用。甚至他们使用的包装也经过严格的质量控制,以确保符合所有规格,并且不会将任何批次的产品视为有缺陷。由于他们的药物治疗了世界各地的许多人,因此他们的重点是为子孙后代创造更美好的未来。该公司发起并参与了许多企业社会责任活动,其中包括教育弱势群体如何最佳使用药物。此外,他们试图在最偏远的地区提供药物,以便维持生命。

我们的药物、疫苗和消费者保健产品正在改善世界各地患者和消费者的生活质量(人人享有健康,GSK 网站)。 

然而,由于数以百万计的人仍然无法获得该公司生产的药物,因为他们所在地区无法获得或无法负担得起这些药物,因此葛兰素史克决定与许多国家的当地机构合作以解决这个问题.他们已经确定了发展中国家的许多根本原因,并制定了行动计划,以帮助该地区的人民获得基本的医疗设施。他们所有的营销活动都旨在让消费者意识到保持卫生和照顾好自己的重要性。


Examination of Company’s Financial Statements

After examining the company’s financial statements, and the performance it has shown in the last quarter, we can deduce that even after years of being in business the company is still growing. GSK reported improvement in their overall operating margins which is largely in effect due to the restructuring process they employed. Additionally, the CEP also stated that there has been a continuous growth in sales, which is supplemented by a couple of new products as well.

Targeted cost savings, and as mentioned previously, restructuring also helped the company vaccines and consumer healthcare divisions, and they are expecting the company to perform even better in the next quarter. Additionally, they have also received approval and go ahead on new drugs from the government as well. All in all, the company shows promising growth in future as well, and is taking actions necessary to not only make profits but also make the society a better place.

It can be noticed that the company has a proper research and development division which is focused on providing superior healthcare options to physicians and the like. The CEO’s statement shows confidence within the company and it can also be noticed that with the passage of time. The company has grown and still continue to grow in every quarter, mainly due to its expertise in vaccines and the consumer healthcare division.


译文:

审查公司财务报表  网站回顾论文代写

在检查了公司的财务报表以及上一季度的业绩后,我们可以推断出,即使经过多年的经营,该公司仍在增长。葛兰素史克报告称,其整体营业利润率有所改善,这主要是由于其采用的重组流程。此外,CEP 还表示,销售额持续增长,并辅以一些新产品。

有针对性的成本节约,以及如前所述,重组也帮助了公司的疫苗和消费者保健部门,他们预计公司在下一季度的表现会更好。此外,他们还获得了政府的批准并继续开发新药。总而言之,该公司在未来也显示出可观的增长,并且正在采取必要的行动,不仅要盈利,还要让社会变得更美好。

可以注意到,该公司有一个适当的研发部门,专注于为医生等提供卓越的医疗保健选择。 CEO 的声明显示了对公司的信心,并且随着时间的推移也可以注意到。该公司在每个季度都在增长并且仍在继续增长,这主要归功于其在疫苗和消费者保健部门的专业知识。


Corporate Ethics and Corporate Social Responsibility Policy

GSK has stringent measures in place that ensures no misconduct or unethical practices are being employed by anyone. They have a whistle blowing policy that clearly specifies what needs to be done in case there is any misconduct or any misdemeanor is identified by any of the employees. Additionally, since they are a high compliance organization, they are bound by the state’s laws to ensure any and all practices are as defined under the companies’ ordinance. Additionally, operating in various countries means that they must not only comply with practices as deemed ethical by the parent country but also by the various host countries as well.

On the other hand the corporate social responsibility policy outlines how the company should try to give back to the society and be the change driver to help make the world a better place. It also ensures that many of those areas where medicine is not easily available are made aware of the various benefits they stand to gain by having it and also how they can improve the quality of life. GSK focuses on ensuring that employees give performance but the manner in which they perform and the approach to improve their performance is always being monitored. Therefore, they ensure that the organization’s employees not only comply the company’s policies but also embody them in heart and soul.


译文:

企业道德与企业社会责任政策  网站回顾论文代写

GSK 采取了严格的措施,以确保任何人都不会采用不当行为或不道德的做法。他们制定了举报政策,明确规定了在任何员工发现任何不当行为或任何轻罪时需要采取的措施。此外,由于它们是高度合规的组织,因此它们受州法律的约束,以确保任何和所有实践都符合公司条例的定义。此外,在不同国家开展业务意味着他们不仅必须遵守母国以及各个东道国认为合乎道德的做法。

另一方面,企业社会责任政策概述了公司应该如何回馈社会并成为推动世界变得更美好的变革推动者。它还确保让许多不易获得药物的地区意识到他们通过获得药物可以获得的各种好处,以及他们如何提高生活质量。 GSK 专注于确保员工提供绩效,但他们的表现方式和提高绩效的方法始终受到监控。因此,他们确保组织的员工不仅遵守公司的政策,而且还全身心地体现这些政策。


SWOT Analysis

SWOT Analysis helps in identifying any loopholes or drawbacks the company’s systems may have, while at the same time considering the external factors that may affect the company and also give them a competitive edge over others. Following is the SWOT analysis based on my review and analysis of the website.

Strengths

  • The biggest strength of the company is its heritage and being in the market for decades
  • State of the art technology that allows them to come up with breakthrough innovations
  • A widespread distribution network, allowing them to make their products available globally
  • Intense focus on research and development in order to ensure that new drugs are developed for expected diseases
  • Reputation for being one of the world’s top pharmaceutical companies
  • CSR campaigns to allow for the betterment of society and help make the lives of people better by educating them
  • Use of technology to help understand the processes and increase efficiencies by deploying the KAIZEN method

Weaknesses

  • Ability to predict upcoming issues, such as new diseases
  • Chances of the developed drugs to not gain approval from FDA and other regulatory authorities
  • Inability to quickly adapt to changing market situations
  • Dependency on the vaccines division to drive business
  • Expectations by consumers and businesses alike for the company to perform better.
  • No room for mistakes or error as the products the company deals in are treated as critical importance and there can be no mistakes for they affect millions of lives.

Opportunities

  • There are a lot of opportunities, in particular, the consumer health division, which shows promise and is growing at a phenomenal rate
  • On the other hand, vaccines and antibiotics are also in great demand, and with the R&D efforts taking place there is a higher chance for further growth
  • The development of new technology and processes allows the company to utilize far more efficient and productive ways to meet the rising demands of the world.
  • New marketing ideas will also open new doors to product development in the consumer healthcare division and will help in growing the business further

Threats

  • Intense competition on the global scale
  • External unforeseen circumstances, such as unanticipated fire in the warehouse where all produced products are kept
  • Loss of inventory and forecasted sales due to the aforementioned issue
  • New technology that may be a substitute for any of the products the company sells
  • Any changing policies by regulatory authorities that may not be in the interest of the business.

译文:

SWOT分析  网站回顾论文代写

SWOT 分析有助于识别公司系统可能存在的任何漏洞或缺陷,同时考虑可能影响公司的外部因素,并使其具有竞争优势。以下是基于我对网站的审查和分析的 SWOT 分析。

优势

  • 公司最大的优势在于它的底蕴和数十年的市场
  • 最先进的技术,使他们能够提出突破性的创新
  • 广泛的分销网络,使他们能够在全球范围内提供产品
  • 高度重视研发,以确保开发出针对预期疾病的新药
  • 作为世界顶级制药公司之一的声誉
  • CSR 活动旨在通过教育改善社会并帮助改善人们的生活
  • 通过部署 KAIZEN 方法,使用技术帮助了解流程并提高效率

弱点

  • 能够预测即将发生的问题,例如新疾病
  • 开发的药物有可能无法获得 FDA 和其他监管机构的批准
  • 无法快速适应不断变化的市场情况
  • 依赖疫苗部门来推动业务发展
  • 消费者和企业都期望公司表现更好
  • 由于公司所经营的产品被视为至关重要的产品,因此没有容错的余地,不能有任何错误,因为它们影响了数百万人的生命

机会

  • 有很多机会,特别是消费者健康部门,它显示出前景并以惊人的速度增长
  • 另一方面,疫苗和抗生素的需求量也很大,随着研发工作的进行,进一步增长的机会更大
  • 新技术和流程的开发使公司能够利用更高效、更高效的方式来满足世界不断增长的需求
  • 新的营销理念也将为消费者保健部门的产品开发打开新的大门,并将有助于进一步发展业务

威胁

  • 全球范围内的激烈竞争
  • 外部不可预见的情况,例如存放所有生产产品的仓库发生意外火灾
  • 由于上述问题导致的库存损失和预测销售
  • 可能替代公司销售的任何产品的新技术
  • 监管机构可能不符合企业利益的任何政策变化

Business Capacity

In my opinion, the company’s capacity to fulfill strategic decisions while increasing the profit margin is immense. With the level of production capacity it has, I believe that the company will continue to generate profits for years to come. Additionally, the company will also be focused on developing new products which will allow them to cater to the needs of the public. With focus on curtailing diseases and introducing new and improved medicines that makes the lives of people better. I believe that the company is likely to outperform the previous year’s results and eventually grow even bigger than it already is.

Also, with the passage of time and technological advancements, the field of medicine has made it possible to treat many diseases which were previously incurable. It is hoped that in the coming years the same will hold true. And more cures will be found to help people and makes their lives better. GSK hopes to provide its medicines free of cost to those who are underprivileged and do not have access to healthcare plans. Eventually, this will help in developing a global phenomenon aimed at helping people who are in need. While educating them regarding the best practices to keep themselves healthy.


译文:

业务能力  网站回顾论文代写

在我看来,公司在实现战略决策的同时提高利润率的能力是巨大的。凭借其拥有的产能水平,我相信该公司将在未来几年继续产生利润。此外,该公司还将专注于开发新产品,以满足公众的需求。专注于减少疾病并引入新的和改进的药物,以改善人们的生活。我相信该公司的表现可能会超过前一年的业绩,并最终增长得比现在更大。

此外,随着时间的推移和技术的进步,医学领域使许多以前无法治愈的疾病成为可能。希望在接下来的几年里,同样如此。并且将找到更多的治疗方法来帮助人们并改善他们的生活。葛兰素史克(GSK)希望向那些无法获得医疗保健计划的弱势群体免费提供药物。最终,这将有助于发展一种旨在帮助有需要的人的全球现象。同时对他们进行有关保持自身健康的最佳实践的教育。


Conclusion

To conclude I would just like to say that the company I selected for this review is one of the most renowned organizations in the world of medicine and technology. GSK has not only remained one of the leading medicine providers, but has made a name for itself in the vaccine and consumer healthcare service. It also focuses on numerous CSR activities along with implementation of ethical practices. They have stringent measures in place allowing employees to feel free to do the right thing and giving them proper guidelines for whistle blowing in order to ensure that no unethical practices are being deployed.

Not only is the company socially responsible, but believes in making the lives of people better. The primary focus is on developing new drugs while at the same time engaging in numerous CSR activities which ensure that they are not only focused on giving back to the society but on actually making a difference. The company aims to perform even better and with the CEO’s report. It is expected that they will drive business growth through the vaccines and consumer healthcare division. Overall, the performance of the company in the next quarter is expected to improve with newer developments. And case studies that will reveal the efforts of the organization to make the world a better place.


译文:

结论  网站回顾论文代写

最后,我只想说,我为这次审查选择的公司是医学和技术领域最著名的组织之一。葛兰素史克不仅仍然是领先的药物供应商之一,而且在疫苗和消费者医疗保健服务领域也享有盛誉。它还侧重于许多企业社会责任活动以及道德实践的实施。他们采取了严格的措施,让员工可以自由地做正确的事情,并为他们提供适当的举报指导,以确保不会出现不道德的行为。

公司不仅对社会负责,而且相信让人们的生活更美好。主要重点是开发新药,同时参与众多企业社会责任活动,确保他们不仅专注于回馈社会,而且真正做出改变。该公司的目标是在首席执行官的报告中表现得更好。预计它们将通过疫苗和消费者保健部门推动业务增长。总体而言,随着新的发展和案例研究将揭示该组织为使世界变得更美好所做的努力,预计该公司下一季度的业绩将有所改善。


References

GlaxoSmithKline, information, retrieved 4-2-18 from;

https://www.gsk.com

Harrison, Chapter 5, STRATEGIC PLANNING AND SWOT ANALYSIS, retrieved 4-2-18 from;

https://www.ache.org/pdf/secure/gifts/Harrison_Chapter5.pdf

GlaxoSmithKline Plc (GSK) Q3 2017 Results – Earnings Call Transcript, retrieved 4-2-18 from;

https://seekingalpha.com/article/4116317-glaxosmithkline-plc-gsk-q3-2017-results-earnings-call-transcript

Daniela M. Salvioni, Francesca Gennari, Riccardo Astori, Corporate Responsibility and Ethical Culture in Pharmaceutical Industry, retrieved 4-2-18 from;

http://jbepnet.com/journals/Vol_2_No_2_June_2015/7.pdf

Kiran Jameel, Strategic Analysis of GSK, retrieved 4-2-18 from;

https://www.scribd.com/document/196868105/GSK-strategic-analysis-by-KIRAN-JAMEEL

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