Referral Propose An E-Commerce Strategy And Architecture
电子商务论文代写 In the modern day and age, business approach has changed in an amazing way to include innovativeness and a touch of creativity
Contents 电子商务论文代写
Introduction……………………………………………………………………………………………..1
Case Study of Khanga Apparels: Industry Summary……………………………………..2
Company Profile……………………………………………………………………………………….2
Product Detail and Presentation…………………………………………………………………4
Customer Service………………………………………………………………………………………7
Ordering and Order Tracking……………………………………………………………………..9
Examples Similar Functionality………………………………………………………………….10
Adam’s Apparel, India………………………………………………………………………………..11
Via Snella, Sweden…………………………………………………………………………………….12
Dell Computers…………………………………………………………………………………………13
Description and justification of the technologies suggested for the e-commerce site………14
Introduction
In the modern day and age, business approach has changed in an amazing way to include innovativeness and a touch of creativity in the way the customer is reached. Earlier on, competition was determined by the level of marketing and promotional input added into the various industry segments. Contrary to the old promotional channels that restricted innovation and automation of the actual marketing strategy that a company could adopt, the trend is increasingly changing to unlimited options than witnessed before. In light of the need for companies to move keep up with the new lifestyle that the global community is getting acquainted to in a massive rate of change, business and commerce is finding a niche. That is centrally positioned within this culture.电子商务论文代写
Thanks to the information age that has caught up with the corporate world like any other sector of the society, business has gone hi-tech to capture infinite opportunities at the global platform. Every industry is at the helm of its realignment within the spirit of these new trends of embracing the internet. As a flexible promotional platform that captures every corner of the world.
It is on such a window of opportunity that e-commerce has established in the world of business transactions to materially change commerce from order placement, delivery, tracking and bill clearance. One of such an industry is the apparels industry. Which contrary to earlier opportunities can now make such presence as the automobile industry or any other industry. Contained in this discourse is the e-commerce situation at the Khanga Apparel Corporation. The elements of e-commerce have been highlighted in the case study to disclose the said opportunity presented by the information communication and technology platform at the highest global level.
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介绍
在现代时代，商业方法发生了惊人的变化，在接触客户的方式中包含了创新和创造力。早些时候，竞争是由添加到各个行业细分市场的营销和促销投入水平决定的。与限制公司可以采用的实际营销策略的创新和自动化的旧促销渠道相反，这种趋势正越来越多地转变为前所未有的无限选择。鉴于公司需要跟上全球社会在巨大变化中逐渐熟悉的新生活方式，商业和商业正在寻找一个定位在这种文化中的利基市场。
由于信息时代像社会的任何其他部门一样赶上了企业界，企业已经采用高科技来捕捉全球平台上的无限机会。在这些新趋势的精神下，每个行业都在进行重新调整，将互联网作为一个灵活的促销平台，覆盖世界的每一个角落。
正是在这样一个机会之窗上，电子商务在商业交易领域建立起来，从下订单、交付、跟踪和账单清算等方面实质性地改变了商业。这样的行业之一是服装行业，它与早期的机会相反，现在可以像汽车行业或任何其他行业一样出现。这篇演讲中包含的是 Khanga Apparel Corporation 的电子商务情况。案例研究强调了电子商务的要素，以揭示全球最高级别的信息通信和技术平台提供的上述机会。
Case Study of Khanga Apparels: Industry Summary
Clothing and textile business presents one of the most customer demand and preference driven markets. Which rely on the physical shopping than any other arrangement. The nature of customer preferences attached to the physical needs makes the industry to be seemingly rigid and inflexible on the promotional front. According to TIA (n.d., p1), there are a number of attributes. That distinctively characterize the apparel industry particularly on the influence they possess over the consumer decision making regarding purchasing. According to the report, findings on the consumer research conducted by the NPD Group in 2010, consumer behaviour is highly sensitive in this industry.电子商务论文代写
As an arising observation, it is expected that the choice of approaches for conducting business in the sensitive industry is also a sensitive decision. In terms of preferences, consumers are expected to behave differently on the actual sampling, purchase process and delivery of clothing and other related products. Rising concerns on whether an online arrangement of order placement, order processing, bill clearance and delivery can serve the needs of end users in this line of operation are answered in the proposed case study on e-commerce for Khanga Apparel Corporation.
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Khanga 服装案例研究：行业总结 电子商务论文代写
服装和纺织品业务是最受客户需求和偏好驱动的市场之一，与任何其他安排相比，这些市场更依赖实体购物。与实际需求相关的客户偏好的性质使该行业在促销方面显得僵化和僵化。根据 TIA（未注明日期，第 1 页），服装行业具有许多独特的特征，尤其是它们对消费者购买决策的影响。报告显示，NPD集团2010年消费者调研结果显示，该行业的消费者行为高度敏感。
作为一项观察结果，预计在敏感行业中开展业务的方法的选择也是一个敏感的决定。在偏好方面，预计消费者在服装和其他相关产品的实际抽样、购买过程和交付方面的行为会有所不同。 Khanga Apparel Corporation 拟议的电子商务案例研究解决了人们日益关注的订单下达、订单处理、账单清算和交付的在线安排是否可以满足这一运营线中最终用户的需求。
Company Profile
Khanga Apparel Corporation is a clothing and fashion company operating in England and has surpassed its target for covering the entire UK market. Based on the prospects of a better market positioning in the ever vibrant industry across Europe, plans are underway to stretch operation across the European Union. In the event that the EU success story matches that of the UK, it nothing will stand in the way of making Khanga Apparel Corporation a global outfit in the industry. The trend observed lately regarding the capacity of globalization to turn around operations. And profitability in a number of European textile companies acts as a challenge for Khanga to go global.
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公司简介
Khanga Apparel Corporation 是一家在英国运营的服装和时尚公司，已经超越了其覆盖整个英国市场的目标。 基于在整个欧洲充满活力的行业中更好的市场定位的前景，正在计划在整个欧盟范围内扩展业务。 如果欧盟的成功故事与英国的成功故事相匹配，那么没有什么能阻碍 Khanga Apparel Corporation 成为该行业的全球性机构。 最近观察到的关于全球化有能力扭转许多欧洲纺织公司的运营和盈利能力的趋势对 Khanga 走向全球构成了挑战。
Khanga will continue to operate under the operation targets set and defined in the development agenda that the rest of the world electronic innovations have in the commercial front.
Reduction of operation cost and increase in customer base are among the benefits of the innovations presented by the online transaction platform facilitated by the e-commerce business segment. Being in the market for only 6 years to reach the turnover. And popularity that Khanga has amassed is a success story that can propel any country to global glory. One of the internal strengths in the company’s product establishment is the blending of a rich African and Western designs in one package, a feature that has been elusive to many designers.电子商务论文代写
Perhaps, the recognition at Khanga of the blending brand name and maximizing on it has made the market across the globe to grow with the witnessed vigour. African taste as associated with the natural. And artistic African safari related products is a major brand image that has attracted a huge market following. In fact, the name Khanga is purely African matching the brand content with the range of product expectations that the market has. To reach the global market, the company will formulate an appealing range of feature on its e-commerce site to match with this opportunity as outlined below.
Site’s Functionality
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Khanga 将继续按照世界其他电子创新公司在商业领域制定的发展议程中设定和定义的运营目标运营。
电子商务业务板块推动的在线交易平台所带来的创新成果包括降低运营成本和增加客户群。进入市场仅 6 年就达到了 Khanga 积累的营业额和知名度，这是一个成功的故事，可以推动任何国家走向全球。该公司产品建立的内部优势之一是将丰富的非洲和西方设计融合在一个包装中，这是许多设计师难以捉摸的特征。
或许，Khanga 对混合品牌名称的认可并对其进行了最大化，使全球市场以目睹的活力增长。与自然和艺术的非洲野生动物园相关产品相关的非洲风味是吸引了大量市场追随者的主要品牌形象。事实上，Khanga 这个名字纯粹是非洲人，将品牌内容与市场对产品的期望范围相匹配。为了进入全球市场，该公司将在其电子商务网站上制定一系列吸引人的功能，以配合下面概述的这个机会。
网站的功能
Product Detail and Presentation
E-commerce presents the products on offer in the market within the consumer’s reach without physical aspects of the market by involving online solutions. Such online solutions can be enhanced to make the process reminiscent of the natural open air market where consumers sample. And negotiate for the products on offer. It therefore follows that the various features of the e-commerce site are targeted at the customization of the product detail to be close to a natural market setting. As much as possible. Designing the page for an online market for Khanga is particularly sensitive due to the nature of business conducted in the apparel market.电子商务论文代写
The market issues briefly highlighted above regarding the clothing industry. And offer solutions beyond the consumer expectation, an e-commerce site at Khanga will be designed capturing the relevant consumer preferences. A description of the industry’s specifications regarding consumer behaviour as outlined in TIA (n.d., p2) will be integrated in the site’s presentation attributes. Clothes have different characteristics that every consumer specifies to the supplier during purchase. Or ordering which make the purchase process a very complicated and authentication oriented. Consumer preference and behaviour in this industry will be captured in the product’s quality and features specification with the clearest presentation possible.
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产品细节和介绍
电子商务通过涉及在线解决方案，在消费者触手可及的范围内展示市场上提供的产品，而无需市场的实体方面。可以增强此类在线解决方案，使该过程让人想起自然的露天市场，在那里消费者对所提供的产品进行抽样和谈判。因此，电子商务网站的各种功能都针对产品细节的定制，以尽可能接近自然的市场环境。由于在服装市场开展的业务性质，为 Khanga 在线市场设计页面特别敏感。
上面简要强调了有关服装行业的市场问题并提供超出消费者预期的解决方案，Khanga 的电子商务网站将被设计为捕捉相关消费者的偏好。 TIA (n.d., p2) 中概述的关于消费者行为的行业规范的描述将被整合到网站的展示属性中。衣服具有不同的特征，每个消费者在购买或订购时都会向供应商指定这些特征，这使得购买过程非常复杂且以身份验证为导向。该行业的消费者偏好和行为将尽可能清晰地体现在产品的质量和功能规格中。
Cloth colour specification is one of the preference issues that customers are specific about and this will be handled with an online display of the various products.
High quality images of the various products offered will be made on a flexible adjustable platform from the site. For the first time, the products will be presented in images that can be moved about from the consumer’s computer to reveal various details such as colour and other design qualities.
In what Moradi (2011) refers to product navigation, the Khanga e-commerce site will ensure that the physical detail which is foregone by shopping online is not compromised by allowing as much detail to be revealed on the product as possible. According to the author, the information available for the product must match the consumers’ needs during their shopping and it must also ensure that every important detail that could contribute to consumer purchasing decision making should be made available.电子商务论文代写
Other qualities such as sizes will be included for the consumer specification, using various customized measurements for the various global regions.
The number of products available within the consumer specification will also be made available against every product across the spectrum of apparel products on offer. Daniel, Gaur and Okunbor (2007) recommend that the compression of the images which makes it easier for the number of images viewed to be increased must be explored. As a result, the authors highlight the importance of Kohonen’s Self Organizing Map (SOM). Which enables use of algorithm solutions to offer several images at an increased bandwidth. Alternatively, SOM enables feature extraction that facilitates production of less clumsy pages. By enhancing the e-commerce site in terms of image quality, Khanga will facilitate easy searching even for relatively slower network speeds.电子商务论文代写
The size specification will be facilitated since there are variations in measurement units and types across the globe. To enhance this image functionality aspect of the site, a gallery will be created with the preference features being improved for customers to isolate, specify and search without any complication. Due to the increased uptake of internet services on the mobile platform, a mobile application of a similar content will be produced to increase the consumer reach as well as accessibility. The product navigation feature will be designed to enable the consumers to access the various product sizes as well as sample their other preferences such as colour and material. Product information such as the nature of the main material, origin of the material and composition of the constituent materials for the various designs will also be provided for every product.
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布料颜色规格是客户特别关注的偏好问题之一，这将通过各种产品的在线展示进行处理。
所提供的各种产品的高质量图像将在网站的灵活可调平台上制作。产品将首次以图像形式呈现，这些图像可以从消费者的计算机中移动，以显示各种细节，例如颜色和其他设计品质。
在 Moradi (2011) 提到的产品导航中，Khanga 电子商务网站将通过允许尽可能多的产品细节显示来确保在线购物所放弃的物理细节不会受到损害。根据作者的说法，产品可用的信息必须符合消费者在购物过程中的需求，还必须确保每一个可能有助于消费者购买决策的重要细节都应该可用。
其他质量（例如尺寸）将包含在消费者规范中，使用针对不同全球地区的各种定制测量值。
消费者规格中可用的产品数量也将针对所提供的服装产品范围内的每种产品提供。 Daniel、Gaur 和 Okunbor (2007) 建议必须探索图像压缩，这使得查看的图像数量更容易增加。因此，作者强调了 Kohonen 的自组织映射 (SOM) 的重要性，该映射允许使用算法解决方案以增加的带宽提供多个图像。或者，SOM 支持特征提取，有助于生成不那么笨拙的页面。通过在图像质量方面增强电子商务网站，Khanga 将有助于轻松搜索，即使网络速度相对较慢。
由于全球测量单位和类型存在差异，因此尺寸规格将得到简化。为了增强网站的此图像功能方面，将创建一个画廊，其中包含改进的偏好功能，以便客户轻松隔离、指定和搜索。由于移动平台上互联网服务的使用增加，将制作类似内容的移动应用程序，以增加消费者的覆盖面和可访问性。产品导航功能旨在使消费者能够访问各种产品尺寸，并了解他们的其他偏好，例如颜色和材料。还为每个产品提供产品信息，例如主要材料的性质、材料的来源和各种设计的组成材料的组成。
Customer Service
In dealing with the various consumers’ queries and order requests that an ordinary shop has, the e-commerce site for Khanga will be enhanced to meet some of the desirable features. One of the most important aspects of this functionality requirement will be addressed by ensuring that the consumers are served at all times that they would want. Due to an increased global demand for the products while still operating inside the UK, Khanga has realized that a lot of consumers would be served wherever they are at their most convenient time. In such a global setting, e-commerce will ensure that the various regions are served within their time zones which calls for a 24-hour system of customer assistance responding.电子商务论文代写
The specific nature of the products in this line presents a number of questions which consumers would want to be answered with an immediate response or at a later date.
For immediate response questions such as on whether an order would be delivered within a certain time specification for an event such a wedding will necessitate a standby customer service. On the e-commerce site, a link will be made available for consumers who want an immediate response on their queries. A text or video chat link will therefore be made available for the consumers at the customer service section of the site or at the direct contacts section. A connection arrangement for audio customer service will be assessed through internet service providers and products such as Skype and Gtalk applications will be assessed.电子商务论文代写
Making video conversations using such arrangements will build on the consumer satisfaction element attached to this market. Connecting to the more reliable social networks such as Facebook and Twitter not only for promotion but also for customer care chats will highly increase efficiency on this service (Perez, 2008). By using social media in business through a link on the e-commerce site, the Khanga will save on some element of site administration that is related on chat and related direct responses management. Telephone lines for similar communication will be made available for the e-commerce site to diversify it coverage and efficiency.
Other customer service elements will require a later response which can be facilitated by an appropriate response mechanism.
E-mails are perhaps the most appropriate channel for dropping communication that does not require a direct and immediate response. Using an email address that links the consumers with the relevant assistance officer of the company will make it easy to handle communication of this nature regarding consumer queries.电子商务论文代写
Despite the general acceptability that emails have among internet users, it could be not as effective as the short messaging service that mobile phone users may prefer. The SMS platform is more reliable to many consumers who would also use it as a confirmatory method of reception of their concerns at the company. It is therefore important that Khanga e-commerce site offers a mobile connectivity specifically for the SMS conversations with the consumers. Despite the service charge hindrance to this platform that would make it less preferable when compared to the email, it is one of the most efficient services in such communication.
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客户服务 电子商务论文代写
在处理普通商店的各种消费者查询和订单请求时，Khanga 电子商务网站将得到增强，以满足一些理想的功能。此功能需求的最重要方面之一将通过确保消费者随时得到他们想要的服务来解决。由于全球对产品的需求增加，同时仍在英国境内运营，Khanga 意识到可以在最方便的时间为许多消费者提供服务。在这样的全球环境中，电子商务将确保各个地区在其时区内得到服务，这需要 24 小时的客户协助响应系统。
该系列产品的特定性质提出了许多问题，消费者希望立即或稍后回复。
对于立即响应的问题，例如是否会在特定时间指定的事件中交付订单，这样的婚礼将需要备用客户服务。在电子商务网站上，将为希望立即回复查询的消费者提供一个链接。因此，将在网站的客户服务部分或直接联系部分为消费者提供文本或视频聊天链接。将通过互联网服务提供商评估音频客户服务的连接安排，并将评估 Skype 和 Gtalk 应用程序等产品。
使用此类安排进行视频对话将建立在与该市场相关的消费者满意度元素之上。连接到更可靠的社交网络，如 Facebook 和 Twitter，不仅用于促销，还用于客户关怀聊天，将大大提高此服务的效率（Perez，2008）。通过电子商务网站上的链接在商业中使用社交媒体，Khanga 将节省一些与聊天和相关直接响应管理相关的网站管理元素。电子商务网站将提供类似通信的电话线，以扩大其覆盖范围和效率。
其他客户服务要素将需要稍后的响应，这可以通过适当的响应机制来促进。
电子邮件可能是放弃不需要直接和即时响应的通信的最合适的渠道。使用将消费者与公司的相关协助人员联系起来的电子邮件地址将可以轻松处理有关消费者查询的此类通信。
尽管互联网用户普遍接受电子邮件，但它可能不如手机用户可能喜欢的短信服务有效。 SMS 平台对许多消费者来说更可靠，他们也将其用作确认公司接收他们关注的问题的方法。因此，Khanga 电子商务网站提供专门用于与消费者进行 SMS 对话的移动连接非常重要。尽管与电子邮件相比，该平台的服务收费阻碍了它的吸引力，但它是此类通信中最有效的服务之一。
Transactions
The functionality issues of the e-commerce arrangement will also take care of certain elements of transaction that consumers making an interaction must meet. Many transactions on the e-commerce arrangement are aligned to the new online platform where payments are made using various payment methods. Due to the nature of the e-commerce platform that this business will heavily rely on for a huge chunk of its operations, an efficient transaction application will be made available on the site. Online transaction processing applications determine the general image. That consumers have on the site which is subsequently translated as the actual service delivery status of the organization. Consumers are likely to abandon slow and problematic sites without the necessary search solutions.电子商务论文代写
In light of these issues, the Khanga ecommerce site will be customised to ensure easy access and easy product searching. Improvement of navigation effects will be customised to capture the market that does not want to wait for slow performances. As mentioned above in quality image navigation, transaction processing will also require enhancement. A few steps to initiate the transaction will be followed while maintaining highest security levels for customer’s satisfaction and protection.
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交易
电子商务安排的功能问题还将处理进行交互的消费者必须满足的某些交易要素。电子商务安排上的许多交易都与使用各种支付方式进行支付的新在线平台保持一致。由于该企业将在很大程度上依赖电子商务平台的性质，因此该网站将提供高效的交易应用程序。在线交易处理应用程序确定消费者在站点上的总体形象，随后将其转换为组织的实际服务交付状态。如果没有必要的搜索解决方案，消费者可能会放弃缓慢且有问题的网站。
鉴于这些问题，Khanga 电子商务网站将进行定制，以确保轻松访问和轻松搜索产品。导航效果的改进将进行定制，以占领不想等待性能缓慢的市场。正如上面在质量图像导航中提到的，事务处理也需要增强。将遵循启动交易的几个步骤，同时为客户的满意度和保护保持最高的安全级别。
Ordering and Order Tracking
Online transactions involving placement of orders require a simplified system where customers can quickly order fro their specified quantity, quality and other preferences in real time. The e-commerce site will include a section where consumers can place orders with ease using quick platforms such as emails. Just as observed in customer care attendance, it is expected that immediate concerns will be handled with other methods of communication with an immediate response. Order follow-up and tracking will entail similar urgent response that applies either telephone communication or other chat platform such as those on the social networks.电子商务论文代写
Payment
Various payment methods will be applied in completing the bill clearance which will be done before delivery. Credit card transactions are among the commonest methods of online transaction and the market segment represented by this class of transactions will be covered. Other recent transactions such as mobile payments have become common in certain regions such as in East Africa and necessary arrangements will be made to ensure that this market is also captured. One example of mobile application for bill payments available in both East Africa and England is the MPesa application which has a huge following in the region.
Delivery
Delivery arrangements will be detailed on the e-commerce site to inform various consumers of the delivery status of their products. While outsourcing services may be the only available solution for overseas deliveries, consumer preferences on delivery will also be included through communication.
译文：
订购和订单追踪
涉及下订单的在线交易需要一个简化的系统，客户可以实时快速地根据他们指定的数量、质量和其他偏好进行订购。电子商务网站将包括一个部分，消费者可以在其中使用电子邮件等快速平台轻松下订单。正如在客户服务出勤中所观察到的那样，预计将通过其他沟通方式处理直接问题并立即做出响应。订单跟进和跟踪将需要类似的紧急响应，适用于电话通信或其他聊天平台，例如社交网络上的聊天平台。
支付
将在交货前完成账单清算将采用各种付款方式。信用卡交易是最常见的网上交易方式之一，将涵盖以此类交易为代表的细分市场。其他近期交易（例如移动支付）在某些地区（例如东非）变得普遍，将做出必要安排以确保也能占领该市场。 MPesa 应用程序在东非和英格兰都可用，用于支付账单的移动应用程序的一个例子是该地区拥有大量追随者。
交货
送货安排将在电子商务网站上详细说明，以通知各消费者其产品的送货状态。虽然外包服务可能是海外交付的唯一可用解决方案，但消费者对交付的偏好也将通过沟通纳入。
Examples Similar Functionality
The above functionalities are not necessarily applied in a single business entity within the apparel industry but their applicability in similar online platform of business makes them appropriate for consideration. Some areas of recommended applications and functionality aspects have been recommended due to their success on e-commerce elsewhere. The nature of business samples taken were not purely in the fabric line of operation but the elements of e-commerce likely to suit the logistics and other trade transactions were considered.电子商务论文代写
As outlined below, the Adam’s Apparel, Via Snella and Dell Computers are highlighted to include some of the features that the Khanga Apparel will maximise on in the structure and design of the e-commerce site. In line with the above mentioned functionality features that Khanga will include in its site, successful models of such applications are important for mention in the discourse. The examples are included to demonstrate that the apparel market can use some features of the e-commerce platform to reach out to more customers particularly in the overseas market using a myriad of consumer friendly methods techniques.
译文：
示例 类似功能
上述功能不一定适用于服装行业内的单个业务实体，但它们在类似在线业务平台中的适用性使其适合考虑。推荐应用程序和功能方面的一些领域由于它们在其他地方的电子商务上取得了成功而被推荐。所采集的业务样本的性质不完全是在面料生产线中，而是考虑了可能适合物流和其他贸易交易的电子商务要素。
如下所述，Adam’s Apparel、Via Snella 和 Dell Computers 突出显示了 Khanga Apparel 将在电子商务网站的结构和设计中最大化的一些功能。根据 Khanga 将在其站点中包含的上述功能特性，此类应用程序的成功模型在讨论中很重要。举例说明服装市场可以利用电子商务平台的一些功能，使用无数消费者友好的方法技术来接触更多的客户，特别是在海外市场。
Adam’s Apparel, India
Through a customised e-commerce experience, Adam’s Apparel has been able to expand its market to the rest of the world in a very simplified way. Just as in the product display element highlighted below in the Snella example, a good display attempt is made by the e-commerce site for this company. A footwear section is separated from the garments section on the gallery to make navigation easy. The international market is highlighted in the presentation due to the extra detail involved in processing such orders. The site has taken care of the international market consumer base that is reportedly increasing due to the e-commerce fragment of its operations.电子商务论文代写
One feature that is strikingly well developed in the payment and bill clearance process is the kind of payment accepted at the company.
Specification is made that the orders entertained by the company from any section of the market on the e-commerce platform must be on the letter of credit arrangement. Besides this, delivery against payment is also allowed at the company to reduce unnecessary returns inward. In order for the processing of the delivery of the products, a down payment of 25 per cent is required at the company.
Details of the clearance accounts are also provided with the address of the bank, swift number as well as the account number. This is to make it easier for customers to make their payments using the accurate payment detail and avoid wrong transactions. For the international transaction segment, extra detail is also provided regarding the dispatch registration number in order to enable follow-up of the order once cleared. A simplified query segment is provided for consumers willing to make enquiries about any subject of the e-commerce process.电子商务论文代写
It is a highly simplified procedure of ordering in which the consumer only makes a few clicks and the order is easily dropped. Perhaps one missing element of this payment process is the massive customer base that would want a separate payment method such as by use of credit cards. An example of the mobile money payment arrangement is captured in the Africa Nature Trails and Safari (2006) which accepts mobile payments in the East Africa and in UK across many Western Union and other outlets making a total of over 20 pay centres in the UK. This is however captured well in the Khanga Apparel e-commerce site.
译文：
亚当的服装，印度 电子商务论文代写
通过定制的电子商务体验，Adam’s Apparel 能够以非常简单的方式将其市场扩展到世界其他地区。正如下面 Snella 示例中突出显示的产品展示元素一样，电子商务网站为该公司进行了良好的展示尝试。鞋类部分与画廊的服装部分分开，以便于导航。由于处理此类订单涉及额外的细节，因此在演示文稿中强调了国际市场。该网站已经照顾了国际市场消费者群，据报道，由于其运营的电子商务部分，该消费者群正在增加。
在付款和票据清算过程中非常完善的一项功能是公司接受的付款方式。
规定公司在电子商务平台上接受的任何市场板块的订单必须在信用证安排上。除此之外，公司还允许货到付款，以减少不必要的内部退货。为了处理产品的交付，公司需要支付 25% 的首付。
清关账户的详细信息还提供银行地址、swift 号码和帐号。这是为了让客户更容易使用准确的付款细节进行付款并避免错误的交易。对于国际交易部分，还提供了有关调度注册号的额外详细信息，以便在订单清除后进行跟进。为愿意对电子商务过程的任何主题进行查询的消费者提供了一个简化的查询段。
这是一种高度简化的订购程序，消费者只需点击几下，即可轻松下单。也许这个支付过程中缺少的一个元素是庞大的客户群，他们想要一种单独的支付方式，例如使用信用卡。 Africa Nature Trails and Safari (2006) 提供了移动货币支付安排的一个例子，该组织在东非和英国的许多西联汇款和其他网点接受移动支付，在英国总共有 20 多个支付中心。然而，这在 Khanga Apparel 电子商务网站中得到了很好的体现。
Via Snella, Sweden 电子商务论文代写
Perhaps the most outstanding element of the Via Snella e-commerce presence on the internet is the presentation and display of the clothing graphics in such a way that the consumer can grasp some reality of the shop. Real photos of human models in the various products offered at the shop make the presentation unique and easy to access. The images are enhanced to make them small and high quality in a horizontal format that makes the viewing and sampling easy and fancy. Taking some unique positions on the photos presents a unique view of the actual cloth material and the fitting features on clothing to make the preference closer home.
One instance of the presentation that particularly captures this search feature is an image of a pullover worn by a model but represents only the neck region and is enlarged to give a view of the actual quality of the fabric.
The models are captured on different positions that are simplified and do not look like the old modelling postures used in expensive designer clothing. This sight captures an element of the wide variety of simple casual clothing that can be readily available on the market for offer. Perhaps, the element of availing all relevant detail on the various products worn by the models should have been included in the site. Khanga Apparels e-commerce site captures this in a clear way to avoid a lot of queries that slow down transactions.电子商务论文代写
The issue of product navigation is likewise maximised on the fact that a separate menu appears on the top of the sight to include all varieties, knit wears, outwears, trousers and other sale properties that might capture the attention of the consumers. To enhance online ordering process, there is a simplified online cart on the site that enables consumers to include their preferred products to enable batch processing of orders. This feature is particularly important since it makes it easier for the company to handle orders as units as consumer preferences specify. Customer service channels are also made available using an email and postal address. Due to the limitation that these two have, Khanga has gone an extra mile to modernize communication through social networking, SMS and mobile phone calls which are consumer friendly and with a wide following and offer immediate response.
译文：
Via Snella, 瑞典
也许 Via Snella 电子商务在互联网上最突出的元素是服装图形的呈现和展示，使消费者可以了解商店的一些真实情况。商店提供的各种产品中人体模型的真实照片使演示文稿独一无二且易于访问。图像经过增强，以水平格式使它们小而高质量，使查看和采样变得容易和花哨。在照片上采取一些独特的位置，可以对实际布料的材料和服装的合身特征进行独特的观察，使偏好更贴近家庭。
特别捕捉此搜索功能的演示文稿的一个实例是模特穿着的套头衫的图像，但仅代表颈部区域，并被放大以显示织物的实际质量。
模特是在不同的位置捕捉的，这些位置经过简化，看起来不像昂贵的名牌服装中使用的旧造型姿势。这种景象捕捉了市场上可以随时购买的各种简单休闲服装的元素。也许，该网站应该包含有关模特所穿的各种产品的所有相关细节的元素。 Khanga Apparels 电子商务网站以一种清晰的方式捕捉到这一点，以避免出现大量拖慢交易速度的查询。
产品导航的问题同样最大化，因为一个单独的菜单出现在视线的顶部，包括所有品种，针织服装，外套，裤子和其他可能吸引消费者注意力的销售属性。为了改进在线订购流程，网站上有一个简化的在线购物车，使消费者能够将他们喜欢的产品包括在内，以实现订单的批量处理。此功能特别重要，因为它使公司可以更轻松地按照消费者偏好指定的单位处理订单。还可以使用电子邮件和邮政地址提供客户服务渠道。由于这两者的局限性，Khanga 通过社交网络、短信和移动电话更加现代化了通信，这些都是消费者友好的，拥有广泛的关注并提供即时响应。
Dell Computers
According to Perez (2008), Twitter and other social networks have been adopted by many companies for their customer service to increase service delivery to the customers in a less formal and acceptable platform. The author mentions a number of companies that employ Twitter in their customer service including Comcast, Twihirl, Adobe Air and Southwest Airlines. One other company mentioned that fits in this discourse is the Dell Computer Company whose e-commerce platform for computers. And accessories nearly resembles the proposed Khanga Apparel Corporation site. In this site, nearly all of USA customer queries can be handled with urgency.
译文：
戴尔电脑 电子商务论文代写
根据 Perez (2008) 的说法，Twitter 和其他社交网络已被许多公司用于其客户服务，以在不太正式和可接受的平台上增加向客户提供的服务。 作者提到了许多在其客户服务中使用 Twitter 的公司，包括 Comcast、Twihirl、Adobe Air 和西南航空公司。 提到的另一家公司是戴尔计算机公司，它的计算机和配件电子商务平台几乎类似于拟议的 Khanga Apparel Corporation 网站。 在这个网站上，几乎所有的美国客户查询都可以得到紧急处理。
Description and justification of the technologies suggested for the e-commerce site
Customer Care
Customer care at Khanga will be enhanced in such a way that the grievances and queries raised by the customers are responded to in good time. In the site, the realization that the customer is the answer to returns and profitability will act as the driving force to an efficient response system to customers needs. Khanga Apparels will involve an efficient customer replies system. Various mechanisms to assist the consumers in their shopping decisions will be facilitated both as urgent systems. And separate approach for other responses that do not need an immediate response.电子商务论文代写
The customer service proposed in the e-commerce site for Khanga Apparel is such that it responds to the changing nature of consumer preferences in this age and time.
Communication is largely skewed towards the more customer friendly arrangements such as the social networking sites. By adopting other modern platforms such as direct chat sessions with customers to handle their concerns is reminiscent of the market changes that have been witnessed in the last few technology years. By keeping up with the latest trends in customer behaviour, it will be necessary to incorporate every aspect of consumer satisfaction including communication (Ivanova, 2008, p1).电子商务论文代写
Besides keeping in touch with the market trends, some element of cost used in complex. And costly communication platforms on the company’s site may be avoided. Such complex communication elements may actually remove certain aspects of site slowing complications. By ensuring that the site is fast and efficient, e-commerce will go on with little disturbances. While consumer service is outsourced from cheaper alternatives such twitter and Facebook. Alternatively, maintaining a company site with a direct. And immediate response based website may prove to be an expensive approach for many companies. In order to ensure that customer service is brought nearer to social settings is perhaps one of the biggest strides that e-commerce has made towards promotion of commercial activities to an all time high level.
译文：
为电子商务网站建议的技术的描述和理由 电子商务论文代写
客户关怀
Khanga 的客户服务将得到加强，以便及时回应客户提出的不满和疑问。在现场，认识到客户是回报和盈利能力的答案将成为有效响应客户需求的系统的驱动力。 Khanga Apparels 将采用高效的客户回复系统。帮助消费者做出购物决定的各种机制将作为紧急系统和不需要立即响应的其他响应的单独方法得到促进。
Khanga Apparel 电子商务网站中提出的客户服务是这样的，它响应了这个时代和时代消费者偏好不断变化的性质。
沟通主要偏向于对客户更友好的安排，例如社交网站。通过采用其他现代平台（例如与客户的直接聊天会话）来处理他们的疑虑，这让人想起过去几年技术中目睹的市场变化。通过跟上客户行为的最新趋势，有必要将包括沟通在内的消费者满意度的各个方面纳入其中（Ivanova，2008，第 1 页）。
除了与市场趋势保持联系之外，还可以避免公司网站上复杂且昂贵的通信平台中使用的某些成本元素。此类复杂的通信元素实际上可能会消除网站速度减慢并发症的某些方面。通过确保网站快速高效，电子商务将在几乎没有干扰的情况下继续进行，而消费者服务则从更便宜的替代品（如 Twitter 和 Facebook）外包。或者，对于许多公司来说，使用基于直接和即时响应的网站来维护公司网站可能被证明是一种昂贵的方法。为了确保客户服务更贴近社交环境，这可能是电子商务朝着将商业活动提升到历史最高水平所取得的最大进步之一。
Product Navigation
Graphics will be high quality at the Khanga e-commerce website to ensure nearly real images for the market. Viewing the products online will be enhanced to make it closer to actual market visitation and assist customers to make decisions. Since consumer behaviour is guided by preferences, it is important that the product images are of highest detail. And quality and the Khanga e-commerce will incorporate all these qualities. By ensuring that the display of products on the online shop is facilitated to give the clearest possible images is one of the best attempts to make the online market as real as possible.电子商务论文代写
When product display meets the features of a good market exhibition, various products get better exposure to the market better. That a natural market would. An online platform is better in terms of coverage at one particular moment of shopping. And effectively increases promotional capacity that an organization has. The relative savings on space achieved following the elimination of a physical exhibition are more than the benefits achieved by the physical market. To achieve this exhibition element for the e-commerce platform, it is important that e-commerce site involves high quality images. And a presentation that will enable navigation and sampling according to various customers’ preferences.
译文：
产品导航 电子商务论文代写
Khanga 电子商务网站上的图形将是高质量的，以确保为市场提供近乎真实的图像。在线查看产品将得到增强，使其更接近实际的市场访问并帮助客户做出决策。由于消费者行为是由偏好引导的，因此产品图像具有最高的细节和质量非常重要，而 Khanga 电子商务将整合所有这些品质。通过确保促进在线商店上的产品展示以提供尽可能清晰的图像，是使在线市场尽可能真实的最佳尝试之一。
当产品展示符合一个好的市场展示的特点时，各种产品会比自然市场更好地接触市场。在线平台在特定购物时刻的覆盖范围更好，并有效地提高了组织的促销能力。取消实体展览后实现的相对空间节省大于实体市场所获得的收益。为了实现电子商务平台的这种展览元素，电子商务网站必须包含高质量的图像和演示文稿，可以根据各种客户的喜好进行导航和采样。
Electronic Money Transfer
Khanga e-commerce site will incorporate an electronic bill clearance that will make the payment processing as compatible as possible. In light of the need to make the payment as efficient as other purchase aspects such as online ordering, it will be important that the payment is made as electronic and simplified as possible. This is why the various payment methods employed at Khanga e-commerce site. Which involves online mobile money transfer, credit card and bank money transfer. Customers will have a range of products to choose for their preferred mode of payment.电子商务论文代写
Simplified payment procedures that represent online solutions to remote transactions are better in terms of cost reduction. Whereas authentication of payments is an important element of many online transactions, the high security procedures already available on certain payment applications will be considered. The mobile money transactions are a major success against cyber crime in the East African region. And the applications have not disappointed so far despite earlier worries of an online security crisis. It is important for the platform adopted in other credit card payments to meet such levels as achieved by major brands such as MasterCard among others. One of the most important elements of the e-commerce market is its remote operation until the clearance of the transaction. In such a market, the comfort of making payments must be availed since any other arrangement would be too expensive for clothing products.
In all instances of the online market, customers must feel at peace and comfortable to make transactions due to the accessibility of their preferred choice of payment and the associated security features.
In the Khanga Apparel site, it will be important to include more than one payment techniques to meet the needs of all the customers across the world. The continued movement to the mobile platform is perhaps going to be a driving factor for the adoption of the Eastern Africa mode of mobile money transfer. Accessibility and comfort of making payment will continue to be a feature of future online transactions. Which implies that setting the pace at this juncture is an important stage in e-commerce for those areas with such technologies. Making a reservation for a part of the payment as down payment will assist in the detection of serious customers placing orders at the online platform.电子商务论文代写
There are various ways of ensuring that the payment processing is up to the required standards. And the Khanga Apparel e-commerce site will be customised to ensure that the application meets high security standards. In the event that there are chances of insecurity in one aspect of the payment systems, the use of several methods is very useful in. That changing to another method is easier. Making a sudden shift to an already existing mode of payment might present enough time to the organization to adjust to the new combination of opportunities. International payment must be harmonized to a few payment methods that can meet several security demands of the online business.
It is imperative that the methods of transacting payments at the international market at the overseas level are harmonized to a few service providers for security reasons. Regional safety concerns such as cyber crime will also be factored in the applicable mode of payment. That the organization will recommend to the consumers.
译文：
电子货币转账 电子商务论文代写
Khanga 电子商务网站将包含电子账单清算，这将使支付处理尽可能兼容。鉴于需要使支付与其他购买方面（例如在线订购）一样高效，重要的是使支付尽可能电子化和简化。这就是为什么 Khanga 电子商务网站采用各种支付方式的原因，包括在线移动汇款、信用卡和银行汇款。客户将有一系列产品可以选择他们喜欢的付款方式。
代表远程交易在线解决方案的简化支付程序在降低成本方面更好。尽管支付验证是许多在线交易的重要元素，但将考虑某些支付应用程序中已有的高安全性程序。移动货币交易在东非地区打击网络犯罪方面取得了重大成功，尽管早些时候担心在线安全危机，但迄今为止，这些应用程序并未令人失望。其他信用卡支付所采用的平台必须达到万事达等主要品牌所达到的水平。电子商务市场最重要的元素之一是其远程操作直到交易清关。在这样的市场中，必须利用支付的舒适度，因为任何其他安排对于服装产品来说都太贵了。
在在线市场的所有情况下，由于他们首选的支付方式和相关的安全功能的可访问性，客户必须感到安心和舒适地进行交易。
在 Khanga Apparel 网站中，重要的是包含不止一种支付技术来满足世界各地所有客户的需求。向移动平台的持续移动可能会成为采用东非移动汇款模式的驱动因素。支付的可及性和舒适性将继续成为未来在线交易的一个特征，这意味着在这个时刻设定步伐是电子商务的重要阶段，对于那些拥有此类技术的领域。预订部分付款作为首付将有助于检测在线平台下订单的严重客户。
有多种方法可以确保支付处理符合要求的标准，Khanga Apparel 电子商务网站将进行定制，以确保应用程序符合高安全标准。如果支付系统的某个方面存在不安全的可能性，使用多种方法非常有用，因为更容易更改为另一种方法。突然转向现有的支付方式可能会为组织提供足够的时间来适应新的机会组合。国际支付必须与几种支付方式相协调，以满足在线业务的多种安全需求。
出于安全原因，在海外层面的国际市场支付交易方法必须与少数服务提供商协调一致。组织向消费者推荐的适用支付方式中也将考虑区域安全问题，例如网络犯罪。
Summary
E-commerce is a growing business wing with a number of challenges. That must be addressed by new entrants to avoid making some mistakes that have cost organizations some lucrative opportunities. The best approach to make e-commerce to realize an ideal market situation is perhaps by simulating a natural market setting on the internet using general and simplified market conditions. In the above Khanga e-commerce website features proposal, it is expected that a simplified market processes such as; exhibition, order placement, invoicing, delivery and payment are considered for the various market requirements. By ensuring that the market needs are captured within the ideal market needs, the e-commerce service facilitates the consumers’ provision of with an ideal market within the virtual environment.电子商务论文代写
An online shopping experience with an apparel market is expected to be more challenging since the consumer behaviour is expected to be more dependent on the actual physical sampling of products. It is the case with Khanga Apparel Corporation which deals in fashion. And textile products in the UK and with an ambitious expansion program across the EU and all over the globe. In the larger context of consumer behaviour in the textile industry, consumer preferences carry the day in determination of demand and the nature of market.
There are a number of elements of the online market that need to be particularly captured well in the website, to make the online transaction easier and legally binding.
From the basic exhibition to the final bill clearance and delivery of bough goods, the proposed e-commerce site for the Khanga Apparel Corporation will be enhanced to meet every detail needed to complete the transaction. As outlined in the detail above, the most distinguishing features are expressed through the site’s functionality. The simplified applications of the various transaction aiding features are targeted at the online complexities regarding to the apparel market. It is important to factor in the necessary elements of e-commerce as would a natural market to generate a clear image of a market. Which is the main target that Khanga aims at.电子商务论文代写
While it is an important aspect to ensure. That the online transactions are secure at all levels of engagement, it might be necessary to involve outsourcing of services in order to accomplish some complex features. For instance, payment may need a transfer middleman in order to ensure. That the distant transaction is handled with a clear follow-up. Delivery of products may also be purely on outsourced basis to increase efficiency while reducing the cost of infrastructure and logistics.
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概括 电子商务论文代写
电子商务是一个不断发展的业务部门，新进入者必须解决许多挑战，以避免犯一些错误，从而使组织失去一些有利可图的机会。使电子商务实现理想市场状况的最佳方法也许是使用通用和简化的市场条件在互联网上模拟自然市场环境。在上述Khanga电子商务网站功能提案中，预计有一个简化的市场流程，例如；展览、下订单、开具发票、交货和付款都考虑到了各种市场需求。通过确保在理想市场需求中捕捉市场需求，电子商务服务促进了消费者在虚拟环境中提供理想市场。
预计服装市场的在线购物体验将更具挑战性，因为预计消费者行为将更加依赖于产品的实际实物抽样。在英国经营时装和纺织产品的 Khanga Apparel Corporation 以及在欧盟和全球范围内进行雄心勃勃的扩张计划就是这种情况。在纺织行业消费者行为的更大背景下，消费者偏好在决定需求和市场性质方面发挥着重要作用。
有许多在线市场的元素需要在网站中特别好地捕捉到，以使在线交易更容易并具有法律约束力。
从基本的展览到最后的账单清关和大宗商品的交付，Khanga Apparel Corporation 拟议的电子商务网站将得到加强，以满足完成交易所需的每一个细节。如上所述，最显着的特点是通过网站的功能来表达的。各种交易辅助功能的简化应用针对与服装市场相关的在线复杂性。重要的是要考虑电子商务的必要元素，就像自然市场一样，以产生清晰的市场形象，这是 Khanga 的主要目标。
虽然确保在线交易在所有参与级别的安全是一个重要方面，但可能有必要涉及服务外包以完成一些复杂的功能。例如，支付可能需要一个转账中间人，以确保远程交易得到明确的跟进。产品交付也可能完全通过外包来提高效率，同时降低基础设施和物流成本。
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