Digital Technology to Reinstate the Pedal Power: The Case for Ofo
数字技术代写 At the height of unprecedented breakthrough in innovation, digital technology is changing the landscape of doing business
Introduction数字技术代写
At the height of unprecedented breakthrough in innovation, digital technology is changing the landscape of doing business, which is a trend observed in many sectors of the economy worldwide. Firms are now learning the art of reaching out to millions of customers on online platforms with the help of state of the art technology such as media content and mobile apps. One of the most notable beneficiaries of the ongoing digital switch to the world of mobile apps is Chinese bike sharing start up identified as Ofo. The company is one of the leading players China’s enveloping public transportation industry billing millions of dollars weekly by providing efficient services in a more sustainable transport service.
Commuters can access a bike for hire on an app depending on their location, use the service, and drop it off at a destination of choice. Ofo is using the current digital technological breakthrough to market directly to the customer by offering a viable alternative to automobile ride sharing. With increased traffic congestion in major cities caused mostly by vehicles, the decision to use a bike to manoeuvre and save time is increasingly informing consumer choices. Ultimately, this has contributed to the company’s successful venture.数字技术代写
介绍
在前所未有的创新突破的高峰期，数字技术正在改变经商环境，这是全球许多经济领域所观察到的趋势。现在，公司正在学习借助诸如媒体内容和移动应用程序之类的最新技术在在线平台上与数百万客户联系的技巧。正在进行的数字转换向移动应用程序世界的最显着的受益者之一是被称为Ofo的中国自行车共享初创公司。该公司是中国不断发展的公共交通行业的领导者之一，它通过提供高效的服务和更可持续的交通服务，每周收取数百万美元的费用。通勤者可以根据自己的位置在应用程序上租用自行车，使用该服务，然后将其放到选择的目的地。 Ofo正在利用当前的数字技术突破，通过提供可行的汽车乘车共享替代方案，直接向客户推销产品。由于主要城市的交通拥堵主要由车辆引起，因此决定使用自行车进行机动并节省时间的决定越来越多地影响着消费者的选择。最终，这为公司的成功创业做出了贡献。数字技术代写
The Art of Doing Business
The cardinal rule of business, as applied traditionally over time, is to get a potential consumer to opt for certain products or services as compared to similar ones offered by rival firms. With this in mind, it is equally as important to understand what inspires consumer choice in an effort to forge an effective business plan. In recent years, experts have observed that customers prefer the brand, which speaks to them. Responding to this basic claim, the goal of every marketer should therefore be identifying the thing that drives consumer desire such that they can understand their taste, fashion, and preferences.数字技术代写
As is evident in current spending patterns,
human needs are both insatiable and limitless; buyers have been seen to make impulsive choices while choosing the product or service they purchase. The important lesson here is that human needs are unpredictable, insatiable, and limitless, which simply means that identifying their desires presents quite the challenge for marketers. Such a complex scenario calls for a comprehensive business strategy for a firm bent on breaking market barriers and making its product a preferable consumer choice. As a result, competing on both local and international market has had some projected difficulties that have seen closure of business, untimely acquisitions, and strategic partnerships.数字技术代写
In the enveloping digital culture, however, businesses have learned the art of capitalizing on innovative technologies to gain a core competitive edge over fierce competitors. As technology brings the consumer and the business closer and closer, the paradox is that both parties are drifting further apart given the nature of competitive bidding in the present landscape of doing business. The survival of business is currently determined by the ability of a firm to adjust to the changing landscape in an effort to keep up with the emerging trend. It has been proven that having a comprehensive business plan is not enough; there needs to be flexibility within the company to ensure responsiveness to change and the ultimate survival goal.
经商的艺术
传统上随着时间的流逝，基本的业务规则是要使潜在的消费者选择某些产品或服务，而不是竞争对手提供的类似产品或服务。考虑到这一点，理解激励消费者选择以制定有效商业计划的努力同样重要。近年来，专家发现，顾客更喜欢这个品牌，这对他们来说很重要。因此，对这一基本主张做出回应时，每个营销人员的目标都应该是确定驱动消费者需求的事物，以便他们能够理解自己的品味，时尚和喜好。数字技术代写
从当前的支出模式可以明显看出，人类的需求是无法满足的和无限的。人们已经看到购买者在选择购买的产品或服务时会做出冲动的选择。这里重要的一课是，人类的需求是不可预测的，无法满足的并且是无限的，这仅意味着确定他们的需求给营销人员带来了很大的挑战。这种复杂的情况要求一家公司致力于打破市场壁垒并使其产品成为消费者的首选产品而制定全面的业务战略。结果，在本地和国际市场上的竞争都遇到了一些预计的困难，这些困难包括停业，不合时宜的收购和战略合作伙伴关系。
但是，在不断发展的数字文化中，企业已经学会了利用创新技术来获得比激烈竞争者更重要的核心竞争优势的技巧。随着技术使消费者与企业之间的距离越来越近，自相矛盾的是，考虑到当前开展业务的竞争性招标的性质，双方之间的距离越来越远。当前企业的生存能力取决于企业适应不断变化的形势以跟上新兴趋势的能力。业已证明，制定全面的商业计划还不够。公司内部需要有灵活性，以确保对变化的响应和最终的生存目标。
Dissecting Ofo 数字技术代写
In recent years, digital technology has helped boost public transportation by availing services directly to the consumer through ride sharing; Uber has been the leader thus far. However, as the landscape of doing business keeps changing, there has been a newer approach to faster and more efficient movement of people as well as commodities and services. Given the congestion on the roads helped along by an enveloping Uber culture, there is a growing need for a sustainable alternative. Ofo has identified this business opportunity and is moving in to profit from it. Commuters can now rent a bike within the touch of a button on a media app and dispense with it conveniently.
Meanwhile, company CEO Dai Wei notes that the company is becoming a leader in the industry dominated by fierce rival MoBike but as Wei observes, Ofo has revolutionized the way companies are doing business in China and has its sight set on the global market. Just as the United States has Uber, China now has Ofo, and in rapidly crowding city congested with traffic, commuters have started to prefer flexible and mobile forms of transportation to beat traffic.数字技术代写
The inconvenience of the automobiles has also fuelled the popularity of bike sharing and Ofo is poised to grab this business opportunity for all its worth. It is to be understood that the bike sharing industry is presently crowded with start ups all of whom hope to gain a competitive edge; the nature of competition compares to that of Uber and Didi in the ride-sharing business. However, bike sharing has emerged as more convenient and efficient mode of public transportation given its flexibility. Ofo’s strategy has been offering a viable and sustainable alternative to the present traffic problems.
As one of the most promising start ups in China,
ofo made a significant breakthrough earlier in March 2017 when it gathered an estimated $450 million in a fresh round of investor funding. The most notable sponsors are ride-sharing giant Didi, the investment group ST Global, and CITIC private equity firm. Subsequently, Ofo is now poised to become the company to beat posing significant strategic risk to titans of industry, especially Mobike.数字技术代写
In the increasingly dynamic digital world, Ofo’s key business strategy has been to capitalize on technology to bring the customer closer to the service. The most essential part of the strategy is partnership with leading companies such as Didi who have been using digital technology to reach out to customer and managed to build a brand reputation while doing so. With time, the company has managed to do business with the help of GPS enabled cell phone apps making it easy and practical for users to locate a bike, pay for it, and leave it at a destination of their choice.
Looking at Ofo’s ongoing breakthrough,
it is now becoming increasingly clear that China’s pedal power is back as bike sharing firms continue to partner with mobile apps companies to take back the country to two wheels. Apple’s fallen visionary Steve Jobs believed that the key to successful business is less about destroying the rival and more about finding strategic partnerships to work collectively on a quid pro quo basis for mutually beneficial arrangements.
And in a pervasively competing business world, firms often have no choice but to collaborate with others. The emergence of Ofo has been described in academic inquiry as a game changer for modern business; it seems like a finely polished version of the Uber model of business. While ‘Uberism’ set the pace for a digital switch, Ofo is now putting the icing on the cake; the latter is faster, more efficient, and more flexible than the former. Chinese commuters are gradually shifting to bike sharing in the place of hiring ride sharing automobiles.
A growing number of customers can now unlock Ofo bikes on a wide range of mobile apps,
use the services and manoeuvre through automobile traffic before dispensing with the bike at any location. At the height of the digital switch, the once humble Chinese start up is on the verge of groundbreaking success by becoming a leader in revolutionizing public transportation by bringing back the two wheels. Mobile apps have been at the centre of this revolution as Ofo makes use of digital technology to meet customer needs by exceeding their expectations.数字技术代写
Projected findings retrieved from a recent survey conducted under the auspices of Gallup International indicate that mobile apps are setting the pace for the future landscape. Incidentally, smart phone users spend up to 89 percent of their time conducting business via mobile apps in one way or the other. The need to satisfy consumer wants has led service providers and potential customers together on a ‘willing buyer, willing seller’ form of arrangement.
Technology has seen to it that this interaction is fruitful and mutually beneficial; the customers access a service to fulfil their needs and the firm provides efficient service at a reasonable price. The secret of Ofo’s success is their responsiveness in terms of their remarkable ability to adopt with the changes in the market. Likewise, the company has been seen to value strategic business partnership; quid pro quo helps reinforce such collaborations. As mobile apps keep defining the future of world business, Ofo is getting a fair share of it, which is well deserved given the company’s spirited approach.数字技术代写
解剖Ofo
近年来，数字技术通过乘车共享直接向消费者提供服务，从而帮助促进了公共交通的发展。到目前为止，Uber一直是领导者。但是，随着经商环境的变化，已经出现了一种更新的方法来更快，更有效地人员流动以及商品和服务。鉴于不断发展的Uber文化助长了道路拥堵，对可持续性替代方案的需求日益增长。 Ofo已经发现了这个商机，并且正在从中获利。通勤者现在可以在媒体应用程序上按一下按钮来租一辆自行车，并省去了它。
同时，公司首席执行官戴维（Dai Wei）指出，该公司正在成为激烈的竞争对手MoBike所主导的行业领导者，但正如Wei所观察到的那样，Ofo改变了公司在中国开展业务的方式，并将眼光瞄准了全球市场。就像美国拥有Uber，中国现在拥有Ofo一样，在交通拥挤的快速拥挤的城市中，通勤者开始偏爱灵活和移动的交通方式来击败交通。汽车的不便也助长了自行车共享的普及，Ofo准备尽其所能抓住这一商机。可以理解，自行车共享行业目前挤满了初创企业，所有人都希望获得竞争优势。在乘车共享业务中，竞争的性质与Uber和Didi的竞争相比。但是鉴于其灵活性，共享汽车已成为一种更加便捷，高效的公共交通方式。 Ofo的策略一直在为当前的交通问题提供可行且可持续的替代方案
作为中国最有前途的初创企业之一，ofo在2017年3月初取得了重大突破，当时它筹集了约4.5亿美元的新一轮投资者资金。最著名的赞助商是乘车共享巨头滴滴，投资集团ST Global和中信私募股权公司。随后，Ofo现在准备成为一家公司，以击败对行业巨头，尤其是Mobike构成重大战略风险的公司。数字技术代写
在瞬息万变的数字世界中，Ofo的关键业务战略一直是利用技术使客户更接近服务。该策略最重要的部分是与领先的公司（如Didi）建立合作伙伴关系，这些公司一直在使用数字技术来吸引客户，并在此过程中建立了品牌声誉。随着时间的流逝，该公司已设法借助支持GPS的手机应用程序开展业务，从而使用户轻松，实用地找到自行车，付款并把自行车留在他们选择的目的地。回顾Ofo的持续突破，现在越来越清楚的是，随着自行车共享公司继续与移动应用程序公司合作，将中国带回两个轮子，中国的踏板动力又回来了。苹果公司虚幻的史蒂夫·乔布斯（Steve Jobs）认为，成功开展业务的关键不在于消灭竞争对手，而在于寻找战略合作伙伴关系，以便在互惠互利的安排基础上共同努力。在一个竞争激烈的商业世界中，企业通常别无选择，只能与他人合作。 Ofo的出现在学术研究中被描述为现代企业的游戏规则改变者。
它看起来像是Uber商业模式的精打细算版本。在“ Uberism”为数字交换机的发展设定步伐的同时，Ofo现在正在锦上添花。后者比前者更快，更高效且更灵活。中国通勤者正逐渐转向共享单车，而不是租用共享单车。现在，越来越多的客户可以在各种移动应用程序上解锁Ofo自行车，使用服务并通过汽车交通进行机动，然后再在任何位置分发自行车。在数字开关的鼎盛时期，曾经不起眼的中国初创企业即将成为突破性成功的边缘，通过带回两个轮子成为公共交通革命的领导者。移动应用一直是这场革命的中心，因为Ofo利用数字技术通过超越客户期望来满足客户需求。从盖洛普国际公司（Gallup International）主持下进行的一项近期调查中获得的预测结果表明，移动应用程序正在为未来的发展趋势奠定基础。顺便说一句，智能手机用户花费多达89％的时间通过一种或多种方式通过移动应用程序开展业务。满足消费者需求的需求已导致服务提供商和潜在客户采用“自愿买方，自愿卖方”形式的安排。技术已经证明这种互动是富有成果的，并且互惠互利。客户获得满足其需求的服务，而公司以合理的价格提供高效的服务。 Ofo成功的秘诀在于他们对市场变化的出色适应能力。同样，人们也认为该公司重视战略业务合作伙伴关系。 quid pro quo有助于加强这种合作。随着移动应用程序不断定义全球业务的未来，Ofo正在获得其应有的份额，鉴于该公司的积极态度，这是当之无愧的。
Conclusion数字技术代写
The ongoing digital switch has revolutionized the modern landscape of doing business. Media content and apps have become the indicators of a radically evolving society. Likewise, with the extent to which technology will boost or effect spelling technique today, Ofi has
结论
正在进行的数字交换机彻底改变了现代经商环境。媒体内容和应用程序已成为社会发展的标志。同样，在当今技术将在多大程度上增强或影响拼写技术的情况下，Ofi拥有
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