Strategic Business Plan for Go Healthy Food Truck Inc
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战略商业计划代写 The establishment is going to present two types of healthy foods (salads and sand-witches) where clients are going to select from the three types.
Table of Contents
Table of Content\………………………………………………………………………………………………2
1.0 Executive Summary……………………………………………………………………………………..4
1.1 Objective……………………………………………………………………………………………………..4
1.2 Mission……………………………………………………………………………………………………….5
2.0 Company Background………………………………………………………………………………….5
2.1 Company ownership…………………………………………………………………………………….5
2.2 Company Location……………………………………………………………………………………….6
2.3 Start-up Summary……………………………………………………………………………………….6
3.0 Service……………………………………………………………………………………………………….8
4.0 Market Analysis…………………………………………………………………………………………..9
4.1 Market Segmentation…………………………………………………………………………………..9
4.2 Target Segment market Strategy………………………………………………………………….10
4.2.1 Positioning Strategy…………………………………………………………………………………10
4.2.2 Product Strategy………………………………………………………………………………………11
4.2.3 Pricing Strategy……………………………………………………………………………………….11
4.2.4 Distribution Strategy………………………………………………………………………………..11
4.2.5 Promotion Strategy………………………………………………………………………………….12
4.3 Market Analysis…………………………………………………………………………………………12
5.0 Risk Management………………………………………………………………………………………13
5.0.1 Risks in the supply chain………………………………………………………………………….14
5.0.2 Apparatus risk controlling………………………………………………………………………..15
5.0.3 Wastage and detoxification coverage…………………………………………………………15
5.0.4 Food security and recall risk…………………………………………………………………….16
6.0 Strategy and Implementation Summary……………………………………………………….16
6.1 Analysis-SWOT………………………………………………………………………………………….16
6.1.1 Vulnerabilities………………………………………………………………………………………….17
6.1.2 Prospects…………………………………………………………………………………………………17
6.1.3 Threats……………………………………………………………………………………………………17
6.1.4 Strengths………………………………………………………………………………………………..18
6.2 Competitive Edge……………………………………………………………………………………….18
6.2 The Strategy for Sales…………………………………………………………………………………21
7.0 Summary of the Management Team…………………………………………………………….21
8.0 Financial Plan……………………………………………………………………………………………22
9.0 Exit Strategy……………………………………………………………………………………………..22
9.1 Exit Strategy in the Long Term…………………………………………………………………….22
9.1.1 Liquidate…………………………………………………………………………………………………22
9.2 Exit Strategies in the Short-Run………………………………………………………………….22
9.2.1 Merge…………………………………………………………………………………………………….22
9.2.2 Getting Acquired…………………………………………………………………………………….22
References……………………………………………………………………………………………………..23
Appendixes…………………………………………………………………………………………………….24
1.0 Executive Summary
The Go Healthy Food Truck Inc. is an establishment designed to be mobile. It is a truck providing healthy food that is affordable, sensualist delicacy in a collection of tastes, supplied from a retro-classic “Go Healthy” themed vehicle. Journeying the attractive city of Dubai in UAE, Go Healthy brags a contemporary beach stimulated flare sure to fascinate the residents.
The establishment is going to present two types of healthy foods (salads and sand-witches) where clients are going to select from the three types. In sandwiches: bacon salad, barbecue salads and Cheesesteak salads. In salads there is going to be three varieties: pasta, orange and avocado, Honey-orange and Chicken. Additionally there will be frozen yogurt in four categories- Rip tide, Tidal Wave, High Tide, and Low Tide. Additionally, there is going to be various toppings permitting clients to have a healthy treat that is going to be personalized. In order to enhance a special occasion, catering services is going to be provided. 战略商业计划代写
The industry is presenting an opportunity where the Go Healthy Food Truck Inc. is going to thrive. The market is promising due to the good economic atmosphere. The target market is middle aged population with concentration on social, and psychographics. Social media arena is going to be the marketing tool employed so as to let the company’s product known amongst the targeted market.
In order to ensure that there is well flow of tasks in the business, the routine check on the truck is going to be done on regular basis. Cleanliness on daily basis is as well going to be done on regular basis to ensure that there are high standards of hygiene with employees undergoing medical examination via relevant bodies.
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1.0 执行摘要 战略商业计划代写
Go Healthy Food Truck Inc. 是一家专为移动而设计的机构。这是一辆提供健康食品的卡车，由复古经典的“Go Healthy”主题车辆提供，价格实惠，口味丰富，提供各种口味的美味佳肴。前往阿联酋迷人的迪拜城市，Go Healthy 吹嘘现代海滩刺激的耀斑肯定会让居民着迷。
该机构将展示两种类型的健康食品（沙拉和沙巫），客户将从这三种类型中进行选择。三明治：培根沙拉、烧烤沙拉和芝士牛排沙拉。沙拉将分为三种：意大利面、橙子和鳄梨、蜜橙和鸡肉。此外，还将有四个类别的冷冻酸奶 – 激流、潮汐、高潮和低潮。此外，将有各种配料让客户能够享受个性化的健康款待。为了加强特殊场合，将提供餐饮服务。
该行业正在为 Go Healthy 食品卡车公司提供蓬勃发展的机会。由于经济环境良好，市场前景看好。目标市场是专注于社交和心理的中年人。社交媒体领域将成为采用的营销工具，以便让公司的产品在目标市场中广为人知。
为确保业务工作顺利进行，将定期对卡车进行例行检查。日常清洁工作也将定期进行，以确保员工通过相关机构接受体检时保持高卫生标准。
1.1 Objective
The set objectives are going to be:
(a)To create a company that is service-oriented with a main aim of providing reliable services on the move.
(b)To augment the clientele by 30% in a year via dependable services.
(c)To set up a delivery that is sustainable in the long run in a five year in business.
1.2 Mission
The mission of the Go Healthy Food Truck Inc. is be a domineering food truck industry presenting affordable assortments of healthy food stuffs together with adherence to convenience and relaxation that is full of fun providing customers an experience that in unique.
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1.1 目标
设定的目标将是：
(a) 创建一家以服务为导向的公司，主要目标是在移动中提供可靠的服务。
(b) 通过可靠的服务在一年内增加 30% 的客户。
(c) 建立一个在五年内长期可持续的交付。
1.2 使命
Go Healthy Food Truck Inc. 的使命是成为一个霸气的食品卡车行业，提供各种实惠的健康食品，并坚持充满乐趣的便利和放松，为客户提供独特的体验。
2.0 Company Background 战略商业计划代写
The Go Healthy Food Truck Inc. strong point is going to be based on their approach of directing on its major item; the corporation is going to endeavor to create a robust brand-name via sponsorship of crucial occasions whereas concentrating on its core-strengths of the Go Healthy Food Truck Inc. beverage and its sugar-free assortments. The utilization of such a resilient brand implies that the organization’s items are going to have strong identification prior to the introduction to the markets. Youthful group of clients is going to have created a natural attraction with the product, discovering immense usefulness in the main advantages of the brand. Cautious choice of suitable supply channels and the development of a brand-image developed around main occasions and high- profile sporting is going to assist speedy setup to top position in the market.
2.1 Company ownership
The Go Healthy Food Truck Inc. is going to be a partnership entity of two persons where the ownership is going to depended on them. The two partner’s obligations are going to comprise all areas of trade including administration, investments, personnel, and promotion. The company is going to be registered as a limited liability company owing to the benefits acquired as compared to other forms of corporations.
The proprietors of the establishment are going to be on the site of operation, functioning industriously as full time staffs. Additionally, the Go Healthy Food Truck Inc. will employ one subordinate at AED 20 per hour to work together with the associates and permit for rational working hours. As the establishment begins to indicate development, the procedure of employing new workers and decreasing the proprietor’s hours of working is going to take place. The inclusive aim of the proprietors, finally, is to steer the trade from an administration point of view as contrast to the everyday labor of substantially overseeing the food-trucks. At this point, one associate is going to manage catering, whereas the other look after truck processes.
2.2 Company Location
The selected location is going to be Dubai, UAE. The region is selected as the major site among cities since it experiences large population. The pleasant climate and urban scenery present the flawless land-scape for the portable market. Dubai is well-known as a “fertile market for trade expansion and therefore a feasible chance for The Go Healthy Food Truck Inc. There are approximately 150 food trucks in this city, and there is an inadequate supply of dessert selections and/or frozen dairy foodstuffs. Astonishingly, only two dessert trucks are permitted to work in this city. The proximity of Indian Ocean to the city augments Go Healthy Food Truck products and hence the potential area for the Go Healthy Food Truck Inc. products market.
2.3 Start-up Summary 战略商业计划代写
The company is going to incur the following start-up expenses in availing needed equipment and materials
a.Truck Equipment
√Food Truck- Retro vantage type
√Soft Ice Cream and Frozen yogurt machine
√Refrigerator
b.Kitchen Supplies
√Hand washing machine
√Dish towel
√Bounty paper towel
√Clear topping dispenser
√Knives
√FIFO bottles
√Bucket wringer
√Dish washing liquid
√Touch Gloves
√Heavy duty sponge
√Heavy weight spoons
√Cups
√Yogurt cups
√Dispenser
√Trash Can
√Trash bag
c.Yogurt ingredients 战略商业计划代写
√Whole milk 1gallon
√Pure sugar 5lb
√Chobani non-Fat Greek Yogurt 2lb
√Karo light corn syrup 4lb
d.Toppings
√Wet toppings
√Dry toppings
d.Other Expenses
√A/D Gallon Fuel tank
√Generac 17500 Running Watts Power generator
√Gasoline generator
√Diesel oil
√Mobile food vending unit permit
√Moody’s Commission
√General liability insurance
√Truck insurance
√License
√Business insurance
√Workers computer
√Marketing T-shirts
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2.0 公司背景
Go Healthy Food Truck Inc. 的强项将基于他们指导其主要项目的方法；该公司将通过赞助重要场合来努力打造一个强大的品牌，同时专注于 Go Healthy Food Truck Inc. 饮料及其无糖品种的核心优势。使用这种有弹性的品牌意味着该组织的产品在进入市场之前将具有很强的识别性。年轻的客户群体将通过产品创造一种自然的吸引力，发现品牌主要优势的巨大实用性。谨慎选择合适的供应渠道，围绕主要场合和高知名度的体育发展品牌形象，将有助于快速建立市场领先地位。
2.1 公司所有权
Go Healthy Food Truck Inc. 将成为两个人的合伙实体，所有权将取决于他们。这两个合作伙伴的义务将包括所有贸易领域，包括行政、投资、人员和促销。由于与其他形式的公司相比所获得的利益，该公司将被注册为有限责任公司。
该机构的业主将在运营现场，作为全职员工勤奋工作。此外，Go Healthy Food Truck Inc. 将以每小时 20 迪拉姆的价格雇用一名下属与员工一起工作，并允许合理的工作时间。随着企业开始显示发展，雇用新工人和减少业主工作时间的程序将发生。最后，业主的包容性目标是从管理的角度来指导贸易，而不是日常大量监督食品卡车的劳动。此时，一名员工将管理餐饮，而另一名员工则负责卡车流程。
2.2 公司位置
选定的地点将是阿联酋迪拜。由于人口众多，该地区被选为城市中的主要站点。宜人的气候和城市风光为便携式市场提供了完美的景观。迪拜以“贸易扩张的肥沃市场而闻名，因此对于 Go Healthy 食品卡车公司来说是一个可行的机会。这个城市大约有 150 辆食品卡车，甜点选择和/或冷冻乳制品供应不足食品。令人惊讶的是，这个城市只允许两辆甜点车工作。印度洋与城市的接近增加了 Go Healthy 食品卡车产品，因此是 Go Healthy 食品卡车公司产品市场的潜在区域。
2.3 启动概要
公司将承担以下启动费用以使用所需的设备和材料
a.卡车设备
√Food Truck-复古优势型
√软冰淇淋和冷冻酸奶机
√冰箱
b.厨房用品
√手洗机
√洗碗巾
√赏金纸巾
√清晰的浇头分配器
√刀具
√先进先出瓶
√绞桶机
√洗碗液
√触摸手套
√重型海绵
√重型勺子
√杯子
√酸奶杯
√点胶机
√垃圾桶
√垃圾袋
c.酸奶配料战略
√全脂牛奶1加仑
√纯糖5lb
√Chobani 脱脂希腊酸奶 2lb
√Karo 淡玉米糖浆 4lb
d.浇头
√湿浇头
√干浇头
d.其他费用
√A/D加仑油箱
√Generac 17500 运行瓦特发电机
√汽油机
√柴油
√流动食品售货单位许可证
√穆迪委员会
√一般责任保险
√卡车保险
√许可证
√商业保险
√工人电脑
√营销T恤
3.0 Service 战略商业计划代写
Go Healthy Food Truck Inc. is going to work as part of the street merchants business. This establishment comprises businesses that make and serve foodstuff and snacks for instant utilization from motorized-vehicles persons, or non-motorized-carts owners as well as other clients in the market. Whereas the rest of the food service industry has been grieving as a result of lower customer spending, the street business sector is showing a great improvement the last five years. Therefore, the establishment is going to venture into providing varied assortment of food stuff that is healthy to the human consumption. The assortments comprise yogurt, ethnic foods and fusions, gourmet foods and other dining options not traditionally associated with street food and trucks. This information supports Go Healthy Food Truck Inc.’s entry and anticipated success in this market.
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3.0 服务
Go Healthy Food Truck Inc. 将作为街头小贩业务的一部分开展工作。 该机构包括制作和提供食品和小吃的企业，供机动车辆人员或非机动手推车所有者以及市场上的其他客户即时使用。 尽管其他食品服务行业因客户支出减少而悲痛欲绝，但街头商业部门在过去五年中取得了巨大进步。 因此，该机构将冒险提供对人类消费有益的各种食品。 品种包括酸奶、民族食品和融合食品、美食和其他传统上与街头食品和卡车无关的餐饮选择。 此信息支持 Go Healthy Food Truck Inc. 进入该市场并取得预期成功。
4.0 Market Analysis 战略商业计划代写
It is a planned endeavor to gather facts concerning target markets or target clients. It is a very significant aspect of business strategy. The term is usually inter-twinned with marketing research; nevertheless, expert specialists might require discerning a difference, in that marketing- research concern specifically marketing processes, whereas market analysis deals with markets. It is a crucial aspect of keeping competitiveness over competitors. Market analysis present necessary facts to identifies and investigate the market needs, market-size and opposition.
Market analysis, that entails social and judgment, is the orderly gathering and analysis of facts concerning behaviors or establishments utilizing statistical and analytical approaches and techniques of the practical situations in business to get insight or maintenance of decision-making for proper successful strategies.
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4.0 市场分析
收集有关目标市场或目标客户的事实是有计划的努力。 这是商业战略的一个非常重要的方面。 该术语通常与营销研究交织在一起。 尽管如此，专家专家可能需要辨别差异，因为营销研究特别关注营销过程，而市场分析则涉及市场。 这是保持对竞争对手的竞争力的一个关键方面。 市场分析提供必要的事实来识别和调查市场需求、市场规模和反对意见。
市场分析，需要社会和判断，是有序收集和分析有关行为或机构的事实，利用商业实际情况的统计和分析方法和技术，以获得洞察力或维持正确的成功战略的决策。
4.1 Market Segmentation
The establishment is going to employs various segmentation techniques so as to augment the market, lay strategies to attract clients and amplify sales. It is going to utilize both behavioral and demographic segmentation. The behavioral segmentation splits the population into groups depending on their behavior with or behaves toward an item. The establishment’s product varied assortments facilitates acquiring all segments depending on their lifestyle as well as age brackets. The establishment is going to focus on city of Dubai in UAE with plan to rollout to other cities. It is going to look where there are a large number of people as compared to the countryside.
It is so in order to set up a market base and brand awareness so as to embark on the promotion and advertising.
Consequently, the company is employing segmentation in terms of age group. The segments the market based on age in the range of 10 years old and 85 years old. They target young children under the age of 10 years as well as adults. Therefore, they get a sizeable percentage of the market. Segmentation based on behavior also employed with advertising the products with great emphasis on the quality as well as product ingredients. The intention is to have clients’ behavior towards the varied products based on the available flavors in the brands. In targeting the segments, factors considered are social life, the wage bracket, age, and taste of the people utilizing the products of the Go Healthy Food Truck Inc.. 战略商业计划代写
There is no particular segment focused in particular. The company is going to concentrate on all segments since their products are going to target all people in the market. It is going to starts with a young, teenagers, and even the aged.
The plan for capturing a sizable segment based on age differences is to come up with the products that are diverse with a target on the middle age people of ages ranging between 20 years and 35 years. The reason is that these are the people who are still very active in spending and enjoys life to the fullest.
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4.1 市场细分
该机构将采用各种细分技术来扩大市场，制定吸引客户的策略并扩大销售。它将利用行为和人口细分。行为细分根据人群对某个项目的行为或对某个项目的行为将人群分成不同的组。该机构的产品种类繁多，有助于根据他们的生活方式和年龄段来获取所有细分市场。该机构将专注于阿联酋的迪拜市，并计划推广到其他城市。它将查看与农村相比人口众多的地方。
这样做是为了建立市场基础和品牌知名度，从而开展促销和广告宣传。
因此，该公司正在按年龄组进行细分。该市场根据年龄在 10 岁和 85 岁之间进行细分。他们针对 10 岁以下的幼儿和成人。因此，他们获得了相当大的市场份额。基于行为的细分也用于产品广告，非常强调质量和产品成分。目的是让客户根据品牌中可用的口味对各种产品采取行为。在针对细分市场时，考虑的因素包括社会生活、工资等级、年龄和使用 Go Healthy Food Truck Inc. 产品的人们的口味。
没有特别关注的特定部分。该公司将专注于所有细分市场，因为他们的产品将针对市场上的所有人。它将从年轻人、青少年甚至老年人开始。
根据年龄差异捕捉相当大的细分市场的计划是推出多样化的产品，目标是年龄介于 20 岁至 35 岁之间的中年人。原因是这些人仍然非常积极地消费，尽情享受生活。
4.2 Target Segment market Strategy
In order to penetrate the market and capture targeted segments, the company is going to employ the following strategies
4.2.1 Positioning Strategy
The company is going to strive to offer the best products in the market with a top notch quality. The company positioning on innovativeness is going to boost trust and self-assurance in the market. In a way of setting up a unique product that stands in the market, the company is going to employ the brand name that is well known in the population “Go healthy”. It is going to go a long way to be known among the customer base. The company endeavors to create a unique flavored product with great care of creating a sugar free product.
4.2.2 Product Strategy
The products of Go Healthy Food Truck Inc. are products from UAE adapted from Emiratis foods. As a way of capturing the market, the formula employed in the creation of the product is going to be the backbone of the creation of the company. The intention is to fight time wasted as well as physical by the creation of accessible, affordable and physical proximity. The products are going to enhance performance healthy diet. It is also going to create increase in metabolic revitalization of body and mind.
4.2.3 Pricing Strategy
Pricing market penetration strategy is going to be employed as a way of capturing a wide range of clients. The company will employs a moderate price per unit that is affordable by any class of people. In doing this, they are able to lure people of different wage brackets. This enables them to penetrate the market that has stiff competition. The price ranges from AED 6.00 to AED 9.00.
The pricing strategies that will be employed by the company are innovativeness, diversification and strategic leadership. In curving the niche, the company is going to capitalize in innovative production and use of technology. It is because of introduction of unique a product that rocks the market. Furthermore, the company’s strategic leadership is going to shift the firm to become a leading food company that is posing a threat to other companies. The new product diversification is going to be intensive for diverse product development so as to fill the market niche. It is going to be possible with great improvement of the creation of new brand so that it can meet consumer demand.
4.2.4 Distribution Strategy
The company at the start will not have subsidiaries distributed within the city; however, so as to facilitate easy distribution of their products to the clients, the truck is going to be situated in a strategic position. In order to speed up sales and distribution, the company is going to engage the media, use advertisements, and promotion so as to make their products to be well known nationally.
4.2.5 Promotion Strategy
Promotional campaign is going to be started in order to speed up sales and distribution. The company is going to engage the media, use advertisements, and promotion so as to make their products to be well known nationally. The Truck will have as big company brand name written in bold so as to attract clientele.
4.3 Market Analysis
Reflecting on Dubai alone, there are not more than 200 restaurants with specialization in the type of products we will provide and it attends in total roughly 650,000 clients every day. The statistics indicate that a large population of clients likes taking products at the company. Therefore, the present market is not well met hence presenting a great opportunity for penetration. It is a strong indicator that even nationally; the company is going to command a large customer base given time and spread in UAE. The entire population in Dubai is more than 900000 persons. Research establishes that approximately five million clients served by other related establishment in a day. It tells us that the market is vibrant.
In looking at the total demand in Dubai, the ranking in relation to the supply chain climbed from eleven in the year 2010 to two in the year 2013. The guaranteed service attracts clients such as the quality product, effective services, and standardized cleanliness is a fact that is increasing the demand and the supply for its products. Reflecting on UAE, there not more than 200 fast food restaurants and it attends in total roughly 650,000 clienteles every day.
United Arab Emirate is the focal point of the food business in the country with the major marine ports and air traffic center for the area.
It is equally a significant market and as well the main re-export market that serves the area in a wider view. Based in the estimation made, the consumable foodstuff every year is around 35-45%. This goes far beyond the region to other parts of the continent. The imports of food product lie in the region of 60-70%. The region of EAU relies mostly on imports of foodstuffs and agricultural products. These products come from mainly Europe, USA, Germany, Pakistan and France. 战略商业计划代写
There are great business chances existing for a variety of food items that are packaged, kept at frozen conditions and ready-made foodstuffs. Pakistani rice, meat, spices, vegetables are imported. Due to foreign large population, the customers prefer dealing with brand that have established name with outstanding strategies. There is also the entry into the foodstuff business via the mobile hotel sector which is large which another excellent stratagem. This sector depicts growth led by the real estate and hotel expansion targeting visitors from overseas touring the region. These create a huge need requiring high quality foodstuff. The halal food possesses a high demand as this is a favorite’s food to most people in the region. This opens the road to high importation of food product from Pakistan.
Since the region is largely dominated by Muslims, the dependence on imported foodstuff, and comparative wealth, the marketplace is extremely wide open mutually to meats that get together halal principle, additionally, worth supplementary foodstuffs (from broth to cook iced up entrees) that similarly gather halal qualifications necessities. A number of trade extravaganza dedicated purposely to halal foodstuffs now happen every twelve months in the United Arab Emirates.
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4.2 目标细分市场策略
为了渗透市场并占领目标细分市场，公司将采用以下策略
4.2.1 定位策略
公司将努力以一流的质量提供市场上最好的产品。公司对创新的定位将增强市场的信任和自信。为了建立一个在市场上立足的独特产品，该公司将采用在人群中众所周知的品牌名称“Go health”。要在客户群中广为人知，还有很长的路要走。该公司致力于创造一种独特的风味产品，并精心打造无糖产品。
4.2.2 产品策略
Go Healthy Food Truck Inc. 的产品是根据阿联酋食品改编的来自阿联酋的产品。作为占领市场的一种方式，产品创造所采用的公式将成为公司创造的支柱。其目的是通过创建可访问的、负担得起的和物理上的接近度来对抗浪费的时间和物理时间。该产品将提高性能健康饮食。它还将增加身体和心灵的新陈代谢恢复活力。
4.2.3 定价策略
定价市场渗透策略将被用作吸引广泛客户的一种方式。公司将采用适中的单位价格，任何阶层的人都可以负担得起。通过这样做，他们能够吸引不同工资等级的人。这使他们能够进入竞争激烈的市场。价格从 6.00 迪拉姆到 9.00 迪拉姆不等。
公司将采用的定价策略是创新、多元化和战略领先。在弯曲利基市场时，该公司将利用创新生产和技术使用。正是因为推出了一款震撼市场的独特产品。此外，该公司的战略领导地位将使该公司成为一家对其他公司构成威胁的领先食品公司。新产品多元化将密集进行多元化产品开发，以填补市场空白。新品牌的创建有很大的改进，以满足消费者的需求，这将是可能的。
4.2.4 分销策略
公司初期不会在市内设有子公司；然而，为了便于将他们的产品分发给客户，卡车将处于战略位置。为加快销售和分销，公司将通过媒体、广告、促销等方式，使产品在全国享有盛誉。
4.2.5 推广策略
促销活动将开始，以加快销售和分销。公司将通过媒体、广告、促销等方式，使产品在全国享有盛誉。卡车将以粗体书写作为大公司的品牌名称，以吸引客户。
4.3 市场分析
仅就迪拜而言，专门从事我们将提供的产品类型的餐厅不超过 200 家，每天总共接待大约 650,000 名客户。统计数据表明，大量客户喜欢在公司购买产品。因此，目前的市场并没有得到很好的满足，因此提供了一个很好的渗透机会。这是一个强有力的指标，即使在全国范围内；考虑到时间和在阿联酋的传播，该公司将拥有庞大的客户群。迪拜的总人口超过90万人。研究表明，其他相关机构每天为大约 500 万客户提供服务。它告诉我们市场充满活力。
从迪拜的总需求来看，供应链相关的排名从2010年的11位攀升至2013年的2位。优质的产品、有效的服务、规范的清洁等有保障的服务吸引了客户。事实上，这正在增加对其产品的需求和供应。回想阿联酋，快餐店不超过 200 家，每天总共接待大约 650,000 名顾客。
阿拉伯联合酋长国是该国食品业务的焦点，拥有该地区的主要海港和空中交通中心。
它同样是一个重要的市场，也是从更广阔的视野服务于该地区的主要转口市场。根据所做的估计，每年可消耗的食品约为 35-45%。这远远超出了该地区，到达了非洲大陆的其他地区。食品进口占60-70%。 EAU 地区主要依赖进口食品和农产品。这些产品主要来自欧洲、美国、德国、巴基斯坦和法国。
各种包装好的、冷冻保存的食品和现成食品都有很大的商业机会。 巴基斯坦的大米、肉类、香料、蔬菜都是进口的。 由于外来人口众多，客户更喜欢与具有卓越战略知名度的品牌打交道。 还有通过移动酒店部门进入食品业务，这是另一个很好的策略。 该部门描述了由针对来自该地区的海外游客的房地产和酒店扩张带动的增长。 这些产生了对高质量食品的巨大需求。 清真食品需求量很大，因为这是该地区大多数人的最爱。 这开辟了从巴基斯坦大量进口食品的道路。
由于该地区主要由穆斯林主导，对进口食品的依赖和相对财富，市场对肉类都非常开放，这些肉类融合了清真原则，此外，值得补充的食品（从肉汤到烹饪冰镇主菜），同样收集清真资格的必需品。现在，阿拉伯联合酋长国每 12 个月就会举办一些专门针对清真食品的贸易盛会。
5.0 Risk Management 战略商业计划代写
Risks are any unprecedented encounter arising in the cause of business such as to cause losses or even healthy risks. In business when risks are high and not guarded properly, it ends up creating losses in business. Go Healthy Food Truck Inc. is going to take the following caution on a number of risks so as to lessen the losses and hence make the business growth to full potential and be able to compete regionally and as well globally.
5.0.1 Risks in the supply chain
There are possibilities that interruption might take place in the supply chain causing interruption of supply of necessary materials for making foodstuff. The factors that may cause this are weather changes, price escalation, poor communication, or destruction of the location of supply. Also, there might be loss of the providers of needed materials. As caution, business interruption insurance will be taken by the company. It is going to guard against losses on incurred expenses. It provides protection of more than AED 150,000. It is because the business depends on supplies from foreign geographical locations. The insurance acts as providing coverage for them as these arte majorly susceptible to supply disruption than supplies within the city.
5.0.2 Apparatus risk controlling
Equipment break-down insurance takes care of the expenses of mechanical break-downs, harm as a result of by power outages, operator fault and many others. Business disruption insurance as well takes care of any revenue lost as a result of equipment disappointment. Various carriers is going to assist avert break-downs by giving infra-red testing, examinations and support in obtaining substitutions for spoiled equipment. The generators risks also fall under this category.
5.0.3 Wastage and detoxification coverage
Power shortages and other matters outside our jurisdiction can end up in spoiling or contaminating of food. Covering of spoilages with restrictions of at least AED 500,000 is commended, with the capacity to raise limits. Food has a worth more at particular instances of the year than others, so our carrier must be capable of increasing the limit in peak season by around twenty percent.
5.0.4 Food security and recall risk
Consumables foodstuffs are at a very high risk of getting contaminated if there is poor handling or have experienced improper hygiene. It can result to food poisoning when consumed with no prior knowledge that the foodstuff is contaminated. As a result of these risks, the establishment is going adhere to high standards of cleanliness so as to guard it and as well through the obtaining risky insurance premiums that is going to cover for damages that may arise for compensation or taking up of the lawsuit cases. It covers as well for compensation of lost market, and also withdrawing a product from the market.
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5.0 风险管理
风险是在业务原因中出现的任何前所未有的遭遇，例如造成损失甚至健康风险。在业务中，当风险很高且没有得到妥善保护时，最终会造成业务损失。 Go Healthy Food Truck Inc. 将在一系列风险上采取以下谨慎措施，以减少损失，从而使业务增长充分发挥潜力，并能够在区域和全球范围内竞争。
5.0.1 供应链风险
供应链中可能会发生中断，从而导致制造食品所需材料的供应中断。可能导致这种情况的因素是天气变化、价格上涨、沟通不畅或供应地点的破坏。此外，可能会失去所需材料的提供者。谨慎起见，公司将购买业务中断保险。它将防止发生费用的损失。它提供超过 150,000 迪拉姆的保护。这是因为该业务依赖于来自外国地理位置的供应。保险为他们提供保险，因为这些艺术比城市内的供应更容易受到供应中断的影响。
5.0.2 设备风险控制
设备故障保险涵盖机械故障、停电造成的伤害、操作员故障和许多其他方面的费用。业务中断保险还会处理因设备故障而导致的任何收入损失。各种运营商将通过提供红外线测试、检查和支持来帮助避免故障，以获得损坏设备的替代品。发电机风险也属于这一类。
5.0.3 浪费和解毒范围
电力短缺和我们管辖范围以外的其他问题最终可能导致食物变质或污染。对损坏物品的赔偿限额至少为 500,000 迪拉姆受到赞扬，并有能力提高限额。食物在一年中的特定情况下比其他时间更有价值，因此我们的承运人必须能够将旺季的限额提高 20% 左右。
5.0.4 食品安全和召回风险
如果处理不当或卫生不当，消耗品食品被污染的风险非常高。在事先不知道食品已被污染的情况下食用它可能会导致食物中毒。由于这些风险，该机构将坚持高标准的清洁以保护它，并通过获得风险保险费来支付赔偿或处理诉讼案件可能产生的损害.它还包括对失去的市场的补偿，以及从市场上撤回产品。
6.0 Strategy and Implementation Summary
Go Healthy Food Truck Inc.’s strategy put emphasis on concentration. It is going to be the main driving force. The company is a comparatively small establishment and therefore concentrates on particular type of products with specific types of customers. Primarily Go Healthy Food Truck Inc. is going to concentrate on the homegrown market. The targets clients will comprise key all categories of the population both working and not working young as well as old at large.
It will presently begin to build image and cognizance via steadiness and uniqueness in in service delivery. Focus on dispensing quality products that in return create good recommendations that can then produce revenue. Personal selling component in marketing is going to take place with intention of creating relationship with clients with close look at their needs. Coupled with this, advertising on social media is going to be another avenue in marketing that is going to be incorporated. 战略商业计划代写
Go Healthy Food Truck Inc.’s is going to provide reliable delivery of foodstuff to its clientele. The companies’ competitive advantage comes from the owners knowledge and experience and skills food industry. The owners are going to develop an exclusive food business which permits Go Healthy Food Truck Inc.’s to provide its clientele consistently and swiftly. Dubai is chosen as Go Healthy Food Truck Inc.’s headquarters since it is an expanding city with large number of people both the locals as well as foreigners. It is strategically situated as a hub in UAE.
6.1 Analysis-SWOT
Go Healthy Food Truck Inc. is situated in a lucrative environment in a swiftly producing economy. The prospective strengths are the capability to react timely to what market decrees and to offer custom tailored market products to the clienteles. Moreover via fierce promotion and excellence organization the company anticipates turning out to be a much esteemed frontrunner in the industry. The major personnel come with a wide and broad knowledge of the regional and global markets and skills that venture in entering the market. Nevertheless, we recognize the fact that few corporations are mindful of the real significance of market investigation and publicizing and its involvement to the entire trade approach. Below are the concise potencies, disadvantages, prospects, and perils.
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6.0 策略和实施总结
Go Healthy Food Truck Inc. 的战略强调专注。它将成为主要驱动力。该公司是一个相对较小的机构，因此专注于具有特定类型客户的特定类型的产品。 Go Healthy Food Truck Inc. 将主要专注于本土市场。目标客户将包括所有类别的关键人群，包括工作和不工作的年轻人和老年人。
它目前将开始通过服务交付的稳定性和独特性来建立形象和认知。专注于分发优质产品，从而创造良好的推荐，然后可以产生收入。营销中的个人销售部分将在密切关注客户需求的情况下与客户建立关系。除此之外，社交媒体上的广告将成为另一种营销方式。
Go Healthy Food Truck Inc. 将为其客户提供可靠的食品配送服务。公司的竞争优势来自于业主的知识和经验以及食品行业的技能。业主将开发一项独家食品业务，使 Go Healthy Food Truck Inc. 能够持续、迅速地为其客户提供服务。迪拜被选为 Go Healthy Food Truck Inc. 的总部，因为它是一个不断扩大的城市，拥有大量当地人和外国人。它的战略位置是阿联酋的枢纽。
6.1 分析-SWOT
Go Healthy Food Truck Inc. 位于快速生产经济体中的有利可图的环境中。预期优势是能够及时对市场法令做出反应，并为客户提供定制的市场产品。此外，通过激烈的晋升和卓越的组织，公司预计会成为行业中备受尊敬的领跑者。主要人员对区域和全球市场以及冒险进入市场的技能具有广泛而广泛的知识。然而，我们认识到，很少有公司意识到市场调查和宣传的真正意义及其对整个贸易方式的参与。以下是简明的效力、缺点、前景和危险。
6.1.1 Vulnerabilities
√Lack of a well-set structure in the city.
√The inception of new administrative philosophy and employees that have not worked together presently pose a challenge to the business.
√Technological encounters such as use of internet.
6.1.2 Prospects
√Particular niche. Comprehension for high superiority, precise, dispassionate and pertinent facts.
√Current progression in the economy of UAE providing augmented amount of investors to capitalize as well as tourists in the marketplaces.
√The current force towards localization causes an augmenting amount of home-grown investments by the local people.
√Satisfactory planning and applicable information.
√Marketing via the internet as well as sales.
6.1.3 Threats
The present-day development in the economy might ensue in augmented numbers of trade and increased rivalry and perplexity among customers. This rivalry could arise from a diversity of given sources comprising:
√Established restaurants that have developed fresh sections and control a large market.
√Aggressive competition that presently exist. 战略商业计划代写
√Novel marketing tactics by already set companies.
6.1.4 Strengths
√Tactical marketplace dissection and operation strategies.
√Expanded market segments. Guarantees the nonexistence of reliance on one specific market.
√Grouping of dexterities in management.
√Set-up and keeping of a well-recognized name of business.
√An antagonistic and concentrated marketing operation.
√A marketing schedule with unblemished goals and schemes.
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6.1.1 漏洞
√城市结构不完善。
√新的管理理念的出现和目前尚未合作的员工对业务构成挑战。
√技术接触，如互联网的使用。
6.1.2 前景
√特殊利基。对高度优越性、精确、冷静和中肯的事实的理解。
√阿联酋经济的当前发展为市场上的游客和游客提供了更多的投资者。
√当前本地化的力量导致本地人的本土投资增加。
√令人满意的规划和适用的信息。
√网络营销和销售。
6.1.3 威胁
当今经济的发展可能会导致贸易数量的增加以及客户之间竞争和困惑的加剧。这种竞争可能来自多种特定来源，包括：
√已开发生鲜板块、控制大市场的老牌餐厅。
√目前存在的激烈竞争。战略商业计划代写
√已有公司的新颖营销策略。
6.1.4 优势
√战术市场剖析和运营策略。
√扩大细分市场。保证不存在对一个特定市场的依赖。
√管理灵巧的分组。
√建立和保持一个公认的企业名称。
√对抗性、集中的营销运作。
√目标和计划无懈可击的营销计划。
6.2 Competitive Edge
The primary tasks for the establishment are to offer foodstuff to the clients that observe healthy eating habit. The products offered are going to be free from excessive fats to the body of a human being. In doing these the company endeavors to utilize material/products with low fat content. In terms of activities, ours is going to be majorly on outside operations on the truck. Marketing as well as sales is going to be conducted through smart advertising and personal selling on and around the truck so as to attract high number of clients. The services provided will be reliable, fast and efficient. 战略商业计划代写
Support services will be from the two owners as well as support staff hired on daily basis. The owners will carry out recruiting services as well as outlining remuneration for its employees.
The technology is employed as a way of keeping records as well as monitoring sales, products, and ascertaining profits. Procurement procedures is going to adhered to in selection and evaluation of suppliers, purchasing material, office equipment, company vehicles.
6.3 The Strategy for Sales
The summary of sales fore-casted on monthly basis is contained the annexed appendix. The yearly sales fore-casts for three years are comprised below. It must be renowned that as when get founded and identified on the marketplace the anticipated sales is expected to increase much faster.
6.4Milestone
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6.2 竞争优势
该机构的主要任务是向遵守健康饮食习惯的客户提供食品。所提供的产品不会对人体产生过多的脂肪。为此，公司努力使用脂肪含量低的材料/产品。在活动方面，我们将主要从事卡车的外部操作。营销和销售将通过卡车上和周围的智能广告和个人销售进行，以吸引大量客户。所提供的服务将是可靠、快速和高效的。战略商业计划代写
支持服务将由两位业主以及每天雇用的支持人员提供。业主将开展招聘服务，并为其雇员制定薪酬。
该技术被用作保存记录以及监控销售、产品和确定利润的一种方式。在选择和评估供应商、采购材料、办公设备、公司车辆时将遵守采购程序。
6.3 销售策略
每月预测的销售摘要包含在附件中。三年的年度销售预测如下。必须承认的是，当在市场上建立和确定时，预期销售额预计会增长得更快。
6.4里程碑
7.0 Summary of the Management Team
The ideas of coming up with the business stemmed from the fact that both I have two diverse backgrounds. Management and food and nutrition are diverse and totally different fields. Mary an employee has a master’s degree in Business management from the University of London with vast knowledge by having worked with a number of firms as a manager. It is going to bring on board managerial skills in the business and I on the other hand had a master of Food and nutrition from the American University. The experience in the hotel industry has boosted my experience and enabled me gain a lot of confidence that once on private business, there is no challenge that is going to be hard.
The responsibilities will be such that Mary is going to be a manager in charge of all company operations as well as well running. Coupled with it is that she is going to ensure monetary acquisition of funds as well as its prudence. I am going to be in charge of the production of products with a key to ensuring that quality as well as enticing products are brought on board to the clients. The guiding principle is going to be the company mission and objectives. 战略商业计划代写
On top of the employee- Mary plus the owner the company is going to seek that services of other employees who will be hired under contract terms so as to assist in any task needed in daily operations.
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7.0 管理团队总结
提出这项业务的想法源于我都有两个不同的背景。管理、食品和营养是多种多样的，完全不同的领域。员工玛丽拥有伦敦大学商业管理硕士学位，曾在多家公司担任经理，拥有丰富的知识。它将带来企业的管理技能，另一方面，我拥有美国大学的食品和营养学硕士学位。在酒店行业的经验丰富了我的经验，使我获得了很大的信心，一旦从事私人业务，就没有困难的挑战。
职责是玛丽将成为负责公司所有运营和运营的经理。再加上她将确保资金的货币收购及其审慎性。我将负责产品的生产，关键是确保向客户提供质量和诱人的产品。指导原则将成为公司的使命和目标。
除了员工玛丽和所有者之外，公司还将寻求其他员工的服务，这些员工将根据合同条款被雇用，以协助完成日常运营所需的任何任务。
8.0 Financial Plan 战略商业计划代写
Finances are the resources needed to make a company running. There establishment will get the sources through personal savings. It is a source that has no strings attached since it is from the owners’ savings.
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8.0 财务计划
财务是使公司运转所需的资源。 那里的机构将通过个人储蓄获得来源。 这是一个没有附加条件的来源，因为它来自业主的储蓄。
9.0 Exit Strategy 战略商业计划代写
These are strategies that adopted when the company is not faring well in the market, when there is decline in the market, and when the owners are changing to other types of business specialization. The strategies outlined below can be adopted.
9.1 Exit Strategy in the Long Term
9.1.1 Liquidate
Sell the whole business at market-price and utilize the proceeds pay-off any outstanding debt. It is an easy mode of approach; however there is a possibility of reaping the little revenue. Because there is simple harmonizing of the assets with purchasers, there is a probability of eagerness in selling and as a result is disadvantageous in negotiating.
9.2 Exit Strategies in the Short-Run
9.2.1 Merge
When there are other growing establishments and the company has reached the point of decline, merging is an excellent exit strategy. In it, there is creation of value and worthiness in the joint venture. It permits the other company to continue staying in the market. The owners will have to remain in advisory responsibilities. 战略商业计划代写
9.2.2 Getting Acquired
Other establishments may require acquiring the establishment and maintain the value for themselves. The company will ensure the presented sale value is in tandem with the worth of the business. The advantage is that there are many possibilities of getting varied acquirers so as to permit the best price are set.
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9.0 退出战略
这些是当公司在市场上表现不佳、市场下滑以及所有者转向其他类型的业务专业化时采用的策略。可以采用下面概述的策略。
9.1 长期退出策略
9.1.1 清算
以市场价格出售整个业务，并利用所得款项偿还任何未偿债务。这是一种简单的方法；然而，有可能收获微薄的收入。由于资产与购买者的简单协调，存在急于出售的可能性，因此在谈判中处于不利地位。
9.2 短期退出策略
9.2.1 合并
当有其他成长中的机构并且公司已经到了衰退的地步时，合并是一个很好的退出策略。其中，合资企业有价值的创造和价值。它允许另一家公司继续留在市场上。业主将不得不继续承担咨询责任。战略商业计划代写
9.2.2 被收购
其他机构可能需要收购该机构并为自己保持价值。公司将确保呈现的销售价值与业务价值一致。优点是有很多可能性可以找到不同的收购方，以便设定最优惠的价格。
References 战略商业计划代写
Abrams, R., & Abrams, R. M. (2003). The successful business plan: secrets & strategies. The
Planning Shop.
Barrow, C., Barrow, P., & Brown, R. (2012). The business plan workbook. Kogan Page
Publishers.
Finch, B. (2013). How to write a business plan (Vol. 35). Kogan Page Publishers.
Gordon, J. M. (2014). A Business Plan for Growth-Based Ventures. The Business Professor.
Kuratko, D. F., & Hodgetts, R. M. (2001). Entrepreneurship: A contemporary approach. Fort
Worth;: Harcourt College Publishers.
Schawel, C., & Billing, F. (2012). Business Plan. In Top 100 Management Tools(pp. 47-49).
Gabler Verlag. 战略商业计划代写
Timmons, J. A., & Spinelli, S. (1999). New venture creation: Entrepreneurship for the 21st century.
Tichy, E. M., Pilch, N. A., Smith, L. D., Maldonado, A. Q., & Taber, D. J. (2014). Building a business plan to support a transplantation pharmacy practice model. American journal of health-system pharmacy: AJHP: official journal of the American Society of Health-System Pharmacists, 71(9), 751-757.
Zimmerer, T., Scarborough, N. M., & Wilson, D. (2002). Essentials of entrepreneurship and small business management (Vol. 2). Upper Saddle River, NJ: Prentice Hall.
Appendixes
- Sales Forecast for a 12-Month Period
- Cash Flow
- Income Statement
Income Statement
The table below illustrates a five year income statement taking into consideration the components as in the year one above. There is improvement in all the years except year one where losses were incurred. It is due to the expenses incurred and also newness in the market. All currencies are in AED.
- Organization Chart
- The City of Dubai: The vantage attraction site in the city
