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Topic: Value of Market Research
Market Research 市场研究essay代写
Market research is extremely important to ensure the success of the business. It helps in gathering insights that are helpful in understanding the consumer behavior, their buying patterns, understanding the various reasons they purchase one product instead of another, and help in building strategies that help establish a brand and grow it. Without proper research, the branding and marketing of a product would be based on perceptions which will be extremely harmful for the brand as the target audience may not think or feel the way that a marketer does. 市场研究essay代写
Market research also forms the basis of a good integrated marketing communication strategy which enables a brand to establish itself as a separate entity and have its own unique identity. On the other hand, when a strategy or a marketing plan is based on research and insight gained from that research the probability of the plan being successful increases. Thereby, ensuring the brand’s success. For Ocean Beverages to enter into a health and energy drink market, they need to be 100% certain that the product they are about to launch will get the right response from the customers, otherwise, the investment will fail.
Therefore, I suggested that research be thought of as a vital tool for launching any brand so that by the time the launch occurs, the market is ready to accept the new product. At the same time, it will allow the brand to know more about the consumers which is essential for the success of the business.
References
Victoria Schlesinger, The Value of Market Research 2017, retrieved 2-4-18 from;
https://blog.smartsurvey.co.uk/the-value-of-market-research/
The value of marketing research to your business, retrieved 2-4-18 from;
https://www.prontomarketing.com/2016/12/the-value-of-marketing-research-to-your-business/
