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Topic: Survey Methods
市场研究论文代写 Ocean’s beverage company has requested us to suggest research methods that will determine whether its current Latin American consumer
Introduction
Ocean’s beverage company has requested us to suggest research methods that will determine whether its current Latin American consumer base would be interested in the company’s new health and energy beverage. For that, we suggest three different types of survey methods, that will yield concrete results to help make decisions at the top management level. 市场研究论文代写
The three research methodologies that we suggest using in order to gather data from the current customers regarding whether or not they would be open to a new beverage by the company and if they would be willing to give it a try, following are the three different types of research and survey methods that we suggest undertaking to gauge the sentiment of the audience.
译文：
介绍
海洋饮料公司要求我们建议研究方法，以确定其当前的拉丁美洲消费者群是否会对该公司的新型健康和能量饮料感兴趣。为此，我们建议使用三种不同类型的调查方法，这些方法将产生具体结果，以帮助高层管理人员做出决策。
我们建议使用三种研究方法，以从当前客户那里收集有关公司是否会向他们提供新饮料以及是否愿意尝试的数据，以下是三种不同的类型我们建议采取的研究和调查方法来衡量观众的情绪。
Research Methods 市场研究论文代写
Questionnaire
This is one of the most commonly used method for carrying out surveys and trying to gauge the sentiment of the audience. Especially where new products are concerned, this method helps the researcher in understanding the openness of the audience to accept the new product and whether or not they would be willing to give it a try.
A comprehensive questionnaire consists of both open ended and closed ended questions, thereby leaving room for quantitative as well as qualitative analysis. This will help in determining the number of respondents who felt a certain way, and those that actually took time out to provide suggestions and give feedback regarding the new product idea and shared what their sentiments are regarding it. 市场研究论文代写
Interviews
The second method that we suggest using for the surveys is Interview. One on one interviews reveal much more about a person’s consumption patterns, especially when the interviewer is trained in the art of understanding the non verbal cues. However, getting the customers to come in and have an interview session with the researcher is not only difficult, but people tend to not give accurate responses of how they feel when they are aware of what is being done, and thus their responses tend to become biased. 市场研究论文代写
On the other hand, these days interviews through calls are becoming increasingly popular. One reason could be because they are easier to do, and the respondent, if willing, is able to give their time to the questions being asked and gives the responses without fear of being judged. However, there is one way in which the results of this interview can become skewed or even inaccurate, which is the disinterest of the customer. If they are not interested in responding, and thus, offer off handed responses, then the survey’s results would be inaccurate and the decision might result in a problem for the company.
Focus Groups
The last survey method that we would suggest is through Focus Groups. Focus groups is a group discussion in which participants from different walks of life are invited to attend a discussion which is overseen by a mediator, who starts using a funnel technique to narrow down the questions and guide the discussion towards the topic of interest, thereby, ensuring that by the end of the discussion, the views of the consumers and participants present there are brought forward, thus enabling the top management to take decisions.
研究方法 市场研究论文代写
问卷调查
这是进行调查和衡量受众情绪的最常用方法之一。特别是在涉及新产品的地方，这种方法可以帮助研究人员了解受众接受新产品的开放性以及他们是否愿意尝试新产品。
全面的调查表由开放式和封闭式问题组成，因此为定量和定性分析留出了空间。这将有助于确定感觉到某种方式的受访者的数量，以及实际上花时间来提供建议和反馈有关新产品创意并分享其对新产品想法的受访者的数量。市场研究论文代写
面试
我们建议用于调查的第二种方法是采访。一对一的访谈揭示了有关一个人的消费方式的更多信息，尤其是在对访谈员进行了理解非言语提示的艺术方面的培训之后。但是，要吸引客户进入并与研究人员进行访谈不仅很困难，而且当人们意识到正在做的事情时，人们往往无法给出他们的感受的准确回应，因此他们的回应趋向于变得有偏见。
另一方面，这些天通过电话进行的采访正变得越来越流行。一个原因可能是因为他们更容易做，并且受访者愿意的话，可以花时间解决所提出的问题，并给出回答而不必担心被判断。但是，有一种方法可以使此采访的结果变得歪斜甚至不准确，这是客户不感兴趣的。如果他们对响应不感兴趣，因此提供了副手的响应，那么调查的结果将是不准确的，并且该决定可能会给公司带来麻烦。 市场研究论文代写
专门小组
我们建议的最后一种调查方法是通过焦点小组。焦点小组是一个小组讨论，其中邀请各行各业的参与者参加由调解员监督的讨论，调解员开始使用漏斗技术来缩小问题范围并引导讨论朝着感兴趣的主题发展，从而，确保在讨论结束时，提出那里的消费者和参与者的观点，从而使高层管理人员能够做出决定。
Non Sampling Errors
There are different types of non sampling errors that can occur when a survey or research is being conducted. For example, there can be a different in the estimate and the actual value of the population parameter, and then the other problem could be because a certain sample of the population is selected, so an important segment might have been left out, or underrepresented. Non sampling errors, thus result in bias in the survey. Individuals with strong opinions may be considered more important and their opinions taken into account that the other individuals, who remained quiet and did not participate so much. The respondents might have extreme views than the population in general.
| Characteristics | Questionnaire | Interviews | Focus Groups |
| Formality | More Formal and less personal | Less formal, more personal, especially during a one on one interview | Personal, yet still with a hint of formality. |
| Time | Minimal 市场研究论文代写 | Requires ample time | Requires a lot of time |
| Bias | Questions may be biased if they are requesting for a specific response | Questions may become biased based on the interviewers set of beliefs and views | Questions may become biased if the moderator has specific strong views that come forth in their moderation. |
| Cost | The cost of conducting survey through questionnaire is none 市场研究论文代写 | The cost is not high | The cost is high as the respondents need to be given some sort of benefit for taking part in discussions. |
| Data Analysis | If quantitative then easy to do, qualitative can be a challenge | If quantitative then easy to do, qualitative can be a challenge | Mostly qualitative analysis. |
译文：
非采样错误 市场研究论文代写
进行调查或研究时，可能会发生不同类型的非抽样错误。例如，人口参数的估计值和实际值可能有所不同，然后另一个问题可能是因为选择了人口的某个样本，所以重要的片段可能已被遗漏或代表性不足。非抽样误差会导致调查结果出现偏差。具有强烈意见的个人可能被认为更为重要，并且他们的意见已被考虑为其他个人，他们保持沉默并且没有太多参与。受访者可能比一般人有极端的看法。
References
Priscilla A. Glasow, Fundamentals of Survey Research Methodology, retrieved 26-3-18 from;
https://www.mitre.org/sites/default/files/pdf/05_0638.pdf
PBNNY S. VISSBR, JON A. KROSNICK, AND PAUL J. LAVRAWS, Survey Research, retrieved 26-3-18 from; 市场研究论文代写
https://web.stanford.edu/dept/communication/faculty/krosnick/Survey_Research.pdf
Chapter 3, Survey Research, retrieved 26-3-18 from;
http://www.books.aisc.ucla.edu/cbrpdfs/tusgb3.pdf
Nicholas Walliman, Research Methods: The Basics, retrieved 26-3-18 from;
https://edisciplinas.usp.br/pluginfile.php/2317618/mod_resource/content/1/BLOCO%202_Research%20Methods%20The%20Basics.pdf
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