Red Bull Market Analysis
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Student name
市场分析代写 In exploring the market Red Bull will learn the weaknesses of other competing firms so as to maximize its potentials in those parts
Table of Contents 市场分析代写
Table of Contents…………………………………………………………………………………………..1
1.0 Executive Summary………………………………………………………………………………….2
2.0 Introduction……………………………………………………………………………………………3
3.0 Environmental Analysis…………………………………………………………………………..3
3.1 Political…………………………………………………………………………………………………..3
3.2 Economical…………………………………………………………………………………………….4
3.3 Social……………………………………………………………………………………………………..4
3.4 Technological………………………………………………………………………………………….5
4.0 Competitor Analysis………………………………………………………………………………..5
5.0 SWOT Analysis……………………………………………………………………………………….7
5.1 Strengths………………………………………………………………………………………………..7
5.2 Weaknesses…………………………………………………………………………………………….7
5.3 Opportunities…………………………………………………………………………………………8
5.4 Threats………………………………………………………………………………………………….8
6.0 Segmentation and Targeting……………………………………………………………………8
7.0 Positioning Strategy………………………………………………………………………………..9
8.0 Product Strategy…………………………………………………………………………………….9
9.0 Pricing Strategy……………………………………………………………………………………..9
10.0 Distribution Strategy……………………………………………………………………………10
11.0 Promotion Strategy………………………………………………………………………………10
Conclusion…………………………………………………………………………………………………10
Recommendations………………………………………………………………………………………11
References…………………………………………………………………………………………………13
1.0 Executive Summary
Red Bull’s strong point appears to be based on their approach of directing on its one major item; the corporation endeavor to create a robust brand-name via sponsorship of crucial occasions whereas concentrating on its core-strengths of Red Bull beverage and its sugar-free assortments. The utilization of such a resilient worldwide brand implies that the organization’s items have strong identification prior to the introduction to the global markets. Youthful group of clients globally have created a natural attraction with the product, discovering immense usefulness in the main advantages of the brand. Cautious choice of suitable supply channels and the development of a brand-image developed around main occasions and high- profile sporting have assisted speedy to setup a top position in the market.市场分析代写
The creation of drinks rich in energy drinks that are free from alcohol content has extended their popularity boosting the market value augmenting sales and causing increased rivalry resulted to premium prices. The beverage industry sector is vibrant since customers are ready to pay for a lofty price per litter of energy drinks for boosting energy.
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1.0 执行摘要 市场分析代写
红牛的强项似乎是基于他们指导其一个主要项目的方法；该公司致力于通过赞助重要场合来创造一个强大的品牌，同时专注于其核心优势红牛饮料及其无糖品种。使用这种具有弹性的全球品牌意味着该组织的产品在引入全球市场之前具有很强的识别性。全球年轻的客户群体对产品产生了自然的吸引力，发现了品牌主要优势的巨大实用性。谨慎选择合适的供应渠道，围绕主要场合和高规格运动发展品牌形象，有助于迅速建立市场领先地位。
富含能量饮料且不含酒精的饮料的创造扩大了其受欢迎程度，从而提高了市场价值，增加了销售额，并导致竞争加剧，从而导致溢价。饮料行业充满活力，因为客户愿意为每升能量饮料支付高昂的价格以提高能量。
Intensifying statistics of ‘Cash-Rich-Time-Poor’ persons has ensued in functionality turn out to be a major issue,
fresh-new flavors, sugar-free alternatives and bottle modifications have all been endeavored by the frontrunners in the market. Red Bull and Lucozade report for a huge percentage of transactions in the energy-market and these two have shaped barricades to entrance which bound the other organizations in rivalry.
The energy-drink-market is not just contesting with each-other but as well the entire non-alcoholic drink-market as customers are consuming them for varied reasons as well as sport motives. A number of outside aspects have prejudiced the need for this marketplace, particularly those connected to the growing fame of fitness life-styles and gym-membership.市场分析代写
Probabilities for future advancement of the brand comprise divergence, variations in flavor, special-editions; more or less caffeine varieties could be developed. The last proposition is for the aiming of hypothetically lucrative-social clusters like as older people and those searching for invigorating and motivating aspects from a beverage, but this will entail substitute publicity as presently most stimulating drinks are intended at the eighteen to therty five years market segment.
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对“现金充裕、时间充裕、时间贫乏”人群的强化统计结果证明其功能性成为一个主要问题，
新口味、无糖替代品和瓶装改造都是市场领先者的努力。 Red Bull 和 Lucozade 报告了能源市场中很大比例的交易，这两家公司为入口设置了路障，将其他组织限制在竞争中。
能量饮料市场不仅相互竞争，而且整个非酒精饮料市场也是如此，因为消费者出于各种原因以及运动动机消费它们。许多外部因素已经对这个市场的需求产生了偏见，尤其是那些与日益流行的健身生活方式和健身房会员资格有关的因素。
品牌未来发展的可能性包括分歧、风味变化、特别版；可以开发或多或少的咖啡因品种。最后一个提议是针对假设利润丰厚的社会群体，如老年人和那些从饮料中寻找振奋和激励方面的人，但这将需要替代宣传，因为目前最刺激的饮料是针对 18 至 5 年的市场部分。
2.0 Introduction
In today’s market, the objective of every firm has been directed to identifying a unique capability so as to attain competitive advantage in the marketplace by ensuring that their competencies are well utilized (Akwetey, 2011). Organizations are therefore not supposed to be confined to their functional domains but should move across boundaries. Currently, organizations in developed countries operate in a complex environment and with full of regulations (Babu, 2007).市场分析代写
In developing a product therefore, firms through the management should consider establishing a competitive advantage. Organizations are therefore called through this so as to review their strategic capabilities as one of their key things so that they can stand the changing demand with the changing time. It is through this therefore that an analysis is carried out in Red bull Corporation so that as to identify strategic capabilities in the current situation where competition is continuing to be stiff within the beverage industry which will in turn turns out to be Red bull’s strengths in beverage industry (Burkitt & Zealley 2007).
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2.0 简介 市场分析代写
在当今市场上，每家公司的目标都是确定独特的能力，从而通过确保充分利用其能力来获得市场竞争优势（Akwetey，2011）。因此，组织不应局限于其职能领域，而应跨越边界。目前，发达国家的组织在复杂的环境中运作，并有充分的法规（Babu，2007）。
因此，在开发产品时，公司通过管理层应考虑建立竞争优势。因此，组织因此被要求将其战略能力作为其关键事项之一进行审查，以便他们能够随着时间的变化来应对不断变化的需求。因此，正是通过这一点，红牛公司进行了分析，以便在当前饮料行业竞争持续激烈的情况下确定战略能力，这将成为红牛在饮料方面的优势行业（Burkitt & Zealley 2007）。
3.0 Environmental Analysis
It is at this time that the Red bull has been called to accelerate its investment so that they get in touch with the new technologies, overcoming, geo-political, environmental, economic and societal reasons (Watson, & Noble, 2007).市场分析代写
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3.0 环境分析
正是在这个时候，红牛被要求加快投资，以便他们接触新技术，克服地缘政治、环境、经济和社会原因（Watson, & Noble, 2007）。
3.1 Political
In globalization as well as international business the action instigated through governments has effects on daily business dealings locally and internationally. The actions that are employed by countries depend solely on the country’s economic state. There are controls imposed by governments as well as restrictions on products. For instance the government of Australia as well as non-governmental organizations has put emphasis on reduction of lessening obesity causing drinks with the intention of advocating for sugar and fat free products.市场分析代写
Conversely, in the Myanmar (Burma) government banned importation of a variety of products in the year 2008 as well as export of other products. The aim is to regulate and guard the country especially on concerns of interests such as labor rights, human rights, corruption, tax, and environmental issues. In Africa, the Board of Food and Drugs imposed strict rules on import of beverages in the region as one means of guarding the clients and the people for the advantage of the nation.
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3.1 政治
在全球化和国际商业中，通过政府发起的行动对本地和国际的日常商业交易产生影响。各国采取的行动完全取决于该国的经济状况。有政府施加的控制以及对产品的限制。例如，澳大利亚政府以及非政府组织都强调减少导致肥胖的饮料，旨在倡导无糖和无脂肪产品。
相反，缅甸（缅甸）政府在 2008 年禁止进口多种产品以及出口其他产品。目的是规范和保护国家，特别是在劳工权利、人权、腐败、税收和环境问题等利益问题上。在非洲，食品和药品委员会对该地区的饮料进口实施了严格的规定，以此作为保护客户和人民以实现国家利益的一种手段。
Through an observation made by analysts, there is a continuous progress that is disastrous moves that may lead the industry to socio-politico-economic hardships (Williams, 2004).
The problems that have alarmed the company are the fact that they have realized a flat demand and their creation of varied range of beverages that have not been responded well by the buyer (Babu, 2007). The company has also been affected by the policies set by the government and how the banks earn is not impressing.市场分析代写
The company in the Australis has been greatly influence by politic to an extent that developing countries have feared establishing beverage industry in their own countries. In the UK currently, Redbull Company is being run by a few firms which are better off financially, emotionally and politically (Watson, & Noble, 2007). This has not enabled the company deal with the political side of their environment so well. They opted to be good technically, despite its poor long-term option presentation in their efforts to achieve a clear implication of choices.
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根据分析家的观察，有一个持续的进展是灾难性的，可能导致行业陷入社会-政治-经济困境（威廉姆斯，2004 年）。
令该公司感到震惊的问题是，他们已经意识到需求持平，他们生产的各种饮料并没有得到买家的积极响应（Babu，2007 年）。该公司也受到政府制定的政策的影响，银行的盈利方式并不令人印象深刻。
澳大利亚的公司受到政治的极大影响，以至于发展中国家害怕在自己的国家建立饮料工业。目前在英国，Redbull 公司由几家在财务、情感和政治上都更好的公司经营（Watson, & Noble, 2007）。这并没有使公司能够很好地处理其环境的政治方面。他们选择在技术上做得很好，尽管在他们努力实现选择的明确含义的过程中长期选择的表现不佳。
3.2 Economical
International economic circumstance has also turn out to be one of the aspects that impact Samsung business processes as this corporation is known worldwide. Price increases, downturn and legal tender are three significant economic aspects that Samsung perceived. For instance, for the period of inflation in the United State of America, the buying power of all the populace will lessen and sales of Red bull product in U.S. will as well lessen. As the dollar has disoriented in meaning, to reduce the impact of price increases Red Bull has acquired itself foreign money to augment proceeds in international market (Hasan, 2013).市场分析代写
The Australian economic situation is optimistic thus creating confidence to investors. Increasing utility bills has been a concern but people have opted to save on gas and electricity as well as embarking on demographic dynamism.
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3.2 经济
国际经济环境也已成为影响三星业务流程的方面之一，因为这家公司在全球享有盛誉。 涨价、低迷和法定货币是三星认为的三个重要经济方面。 比如在美国通货膨胀时期，全民购买力会下降，红牛产品在美国的销量也会下降。 由于美元在意义上迷失了方向，为了减少价格上涨的影响，红牛已经获得了外国资金以增加国际市场的收益（Hasan，2013）。
澳大利亚经济形势乐观，从而为投资者带来信心。 增加水电费一直是一个问题，但人们选择节省天然气和电力，并开始实现人口活力。
3.3 Social
The changing lifestyle, globalization and virtual planet are social aspects that provide an immense influence to Red bull’s business progress. The living standards and patterns of the people are the social factors comprising of the clientele preferences, income bracket, perceptions, and life priorities concerning the brands. The prices set by the company are so affordable and therefore well aligned in accordance with the income brackets of the population. These prices must be maintained so as to bring the prices down. The introduction of affordable a variety of related products is a good step in bringing all clientele at the same spot. Every particular age group is targeted since lifestyles vary from age brackets until the age of 35 years (Hitt, Ireland, & Hoskisson, (2012).市场分析代写
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3.3 社交
不断变化的生活方式、全球化和虚拟星球是对红牛业务发展产生巨大影响的社会方面。 人们的生活水平和模式是社会因素，包括客户偏好、收入水平、看法和与品牌有关的生活优先级。 公司设定的价格非常实惠，因此非常符合人口的收入水平。 必须维持这些价格以降低价格。 推出各种价格实惠的相关产品是将所有客户聚集在同一地点的良好步骤。 每个特定的年龄组都是有针对性的，因为 35 岁之前的各个年龄段的生活方式各不相同（Hitt, Ireland, & Hoskisson, (2012)）。
3.4 Technological
At the present time technology’s market is vast, therefore signifying the contestants of Red bull will as well escalate. The competition also gets harder as technology revolutionizes and novelty expands much more rapidly. Consequently, all of beverage products have a small life span. That is why Red bull requires improving their products brand and image more frequently so as to outshine their contestant without difficulty. In this respect, Red bull endeavor to devote most of their resources in research and goods production (Henry, 2008).市场分析代写
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3.4 技术
目前科技市场广阔，意味着红牛的参赛者也将不断升级。 随着技术的革新和新颖性的迅速扩展，竞争也变得更加激烈。 因此，所有饮料产品的寿命都很短。 这就是为什么红牛需要更频繁地提升产品品牌和形象，才能毫不费力地超越竞争对手。 在这方面，红牛努力将大部分资源用于研究和产品生产（亨利，2008 年）。
4.0 Competitor Analysis
The company has experienced stiff competition in the market where a number of corporations such as Coca-Cola, Pepsi cola, have entered the market. The table below illustrates the competitor’s market share for the market segment in North America
| Brand | Market Share |
| Red Bull | 50% |
| Coca-Cola | 18% 市场分析代写 |
| Pepsi cola | 10% |
| All other independent and regional brands | 5% |
Pepsi cola owns the Mountain Dew and SeBo Fear providing 10 percent market share. Coca-Cola owns Rock-star and Full Throttle plan giving a market share of 18 percent which the second company is leading after Red Bull. Other companies that are independent own the remaining five percent.
Competitor Review Analysis table
| Competitor Analysis | Coca-Cola | Pepsi cola | Others | Red bull |
| Strengths | √ Famous
√ Stable financially √ International business √ Known brand √ Packaging √Variety √ Bottling
|
√ Known brand
√ Diversity √ Distribution √ Market position strength √ Growth in revenues and profit 市场分析代写 |
√ Value
√ Variety √ Well set target √ differentiation |
√ Leader in market
√ Brand image √ Promotion √ Targeted campaigns √ Brand awareness √ Identity strengths |
Weaknesses |
√ Health concerns | √ Health concerns
√Business concentration |
√ New brand considered
√ Low awareness of brand √ Low value of brand √ Established in Singapore and Australia only |
√ Small base of product
√ Health concerns √ Moderate process √ Not expensive |
| Opportunity | √ Numerous brands to exploit
√ Extra brand recognition √ Broad target market |
ü Strong collaborations
ü Water market growth 市场分析代写 |
√ Robust economic growth
√ Big investment i |
√Broadening of product line
√ Expanding √ Increased promotion and adverts |
Threats |
√ Varying consumer attitudes
√ Alternate beverages √ Legal matters √ Health concerns |
√ Varying
consumer attitudes High Oil prices √ Alternate beverages √ Legal matters √ Health concerns |
√ Stiff competition
√ Alternate beverages √ Legal matters √ Health concerns |
√ Varying consumer attitudes
√ Alternate beverages √ Legal matters √ Health concerns |
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4.0 竞争对手分析 市场分析代写
公司经历了激烈的市场竞争，可口可乐、百事可乐等多家企业纷纷进入市场。下表说明了竞争对手在北美细分市场的市场份额
| 品牌 | 市场份额 |
| 红牛 | 50% |
| 可口可乐 | 18% |
| 百事可乐 | 10% |
| 所有其他独立和区域品牌 | 5% |
百事可乐拥有 Mountain Dew 和 SeBo Fear，提供 10% 的市场份额。可口可乐拥有 Rock-star 和 Full Throttle 计划，市场份额为 18%，是仅次于红牛的第二家公司。其他独立的公司拥有剩余的 5%。
竞争对手评论分析表
| 竞争对手分析 | 可口可乐 | 百事可乐 | 其他 | 红牛 |
| 优势 | √著名
√稳定 财务 √ 国际业务 √ 知名品牌 √ 包装 √ 多样性 √装瓶
|
√ 知名品牌
√ 多样性 √分销 √ 市场地位 实力 √ 收入和利润的增长 |
√ 价值
√ 多样性 √ 设施好 目标 √ 分化 市场分析代写 |
√ 市场领导者
√ 品牌形象 √ 促销 √ 有针对性的广告系列 √品牌知名度 √身份 优势 |
弱点 |
健康问题 | √ 健康
关注 √ 业务 专注 市场分析代写 |
√考虑新品牌
√品牌知名度低 √ 品牌价值低 √仅在新加坡和澳大利亚成立 |
√ 产品基数小
√健康问题 √ 流程适中 √ 不贵 |
| 机会 | √ 众多品牌可供利用
√ 额外的品牌认知度 √ 广泛的目标市场 |
√ 强合作
√ 水市场增长 市场分析代写 |
√ 水市场增长
√ 强劲的经济增长 √ 大投资 |
√ 产品线的拓宽
√ 扩展 √ 增加宣传和广告 |
威胁 |
√ 不同的消费者态度
√替代饮料 √ 法律事务 √ 健康问题 |
√ 变化
消费者态度 高油价 √替代饮料 √ 法律事务 √ 健康问题 |
√ 激烈的竞争
√替代饮料 √ 法律事务 √ 健康问题 |
√ 不同的消费者态度
√替代饮料 √ 法律事务 √ 健康浓度 |
5.0 SWOT Analysis
5.1 Strengths
It is beyond reasonable doubts that Red bull is the leading brand in the world; this in itself is a strength that made it to be established in the Australia. Their long service in the industry has made them achieved more and more experience. In the Australia, Red Bull Company has been known as an independent unique beverage creator thus earning them a good reputation.市场分析代写
In respect to their product line, the company has gained strength in that it has affiliated its brands with other beverage brands that enables clients to pick a variety that best fits his/her lifestyle (Burkitt & Zealley 2007). The promotion and target campaign capabilities carried by the company is so rigorous thus enabling a wide coverage hence capturing a large market share. The Red bull Company has entered into supporting societal causes such as fighting poverty amongst the less fortunate in the society and through associations such as sports (Bidgoli, 2010).
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5.0 SWOT 分析 市场分析代写
5.1 优势
毫无疑问，红牛是世界领先品牌； 这本身就是使其在澳大利亚建立起来的优势。 他们在行业的长期服务使他们获得了越来越多的经验。 在澳大利亚，红牛公司以独立独特的饮料创造者着称，因此赢得了良好的声誉。
就其产品线而言，该公司已获得实力，因为它已将其品牌与其他饮料品牌关联起来，使客户能够选择最适合他/她的生活方式的品种（Burkitt & Zealley 2007）。 公司的推广和目标活动能力非常严格，因此覆盖面广，从而获得了很大的市场份额。 红牛公司已开始支持社会事业，例如在社会中较不幸的人中与贫困作斗争，并通过体育等协会（Bidgoli，2010 年）。
5.2 Weaknesses
As the Red Bull Company continuous to be complicated, the brand composition turns out to be inefficient. This has hindered it from creating and managing its branches globally. As a result, the probability that the performance of the company is going to be greatly affected is very high as strategies that were supposed to be laid out by the management will be difficult (Burkitt & Zealley 2007).The low brand value of the product is a hindrance to future advancement is being compromised. Due to increase in competition, the Red Bull has recorded a great decline in the number of sales as compare to the past. It is their weakness in that they may not be able to provide solutions to the challenges.市场分析代写
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5.2 弱点
随着红牛公司的不断复杂化，品牌构成变得低效。 这阻碍了它在全球范围内创建和管理分支机构。 因此，公司业绩受到很大影响的可能性非常高，因为本应由管理层制定的战略将变得困难（Burkitt & Zealley 2007）。产品的低品牌价值 是阻碍未来进步的正在受到损害。 由于竞争加剧，与过去相比，红牛的销量大幅下降。 他们的弱点在于他们可能无法提供应对挑战的解决方案。
5.3 Opportunities
The Company of the Australia will enjoy the opportunities behind the invention of the broadening of its product line because currently there are regulations that have been set so as to govern the business environment and to be competitive in a competitive environment. Furthermore, the company will have gained an opportunity by expending the customer base as they will need varied products. Of late, the company has embarked on increased promotion and advertising (Kew, Stredwick, J. & development, 2005).市场分析代写
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5.3 机会
澳大利亚公司将享受扩大其产品线的发明背后的机会，因为目前已制定法规来管理商业环境并在竞争环境中保持竞争力。 此外，该公司将通过扩大客户群获得机会，因为他们将需要不同的产品。 最近，该公司开始加大促销和广告力度（Kew, Stredwick, J. & development, 2005）。
5.4 Threats
Just like any other firm within the beverage industry, Red Bull has experienced tight competition from its rivals in the beverage market. As far as competition is concern, there is also a threat of new entrants to the global market (Burkitt & Zealley 2007). The varying consumer attitudes are dynamically changing thus posing a threat to the company. The health issues arising due to obesity amongst the population as well as legal issues pose a threat to the company. Likewise the evolution of alternate brands to the market is giving the company a wake-up call (Bidgoli, 2010).市场分析代写
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5.4 威胁
就像饮料行业的任何其他公司一样，红牛在饮料市场上经历了来自竞争对手的激烈竞争。 就竞争而言，全球市场也存在新进入者的威胁（Burkitt & Zealley 2007）。 不断变化的消费者态度正在动态变化，从而对公司构成威胁。 由于人口肥胖而引起的健康问题以及法律问题对公司构成威胁。 同样，替代品牌向市场的发展也给公司敲响了警钟（Bidgoli，2010）。
6.0 Segmentation and Targeting
The red Bull Company is employing various segmentation methods in order to boost brand and increase sales. The company employs both behavioral and demographic segmentation. The behavioral segmentation split population into categories based on their behavior with or behaves toward an item. The company’s product variances facilitate the capturing of all segments based on their lifestyle and age brackets. The company focuses on town and cities in Australia where there are a large number of people as compared to the country side. This is done in order to set up a market base and brand awareness so as to embark on promotion and advertising.市场分析代写
Consequently, the company is employing segmentation in terms of age group. The segments the market based on age in the range of 16 years old to 35 years old. They do not target young children under the age of 16 years owing to the caffeine content present in the product as well as the sugar levels as this will impact the company in a negative way. The adults beyond=d the age of 35 years is as well not left out since anybody at that age may require to boost energy level for varied reasons. Therefore they are a sizeable percentage of the needed market.
Segmentation based on behavior is as well employed with advertising the product with great emphasis on the quality as well as product ingredients. The intention is to have clients’ behavior towards the product based on the available flavors in the brands.
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6.0 细分和定位 市场分析代写
红牛公司正在采用各种细分方法来提升品牌和增加销售额。该公司采用行为和人口细分。行为分割根据他们对某个项目的行为或对某个项目的行为将人群分为几类。该公司的产品差异有助于根据他们的生活方式和年龄段来捕捉所有细分市场。该公司专注于澳大利亚城镇，与乡村相比，那里人口众多。这样做是为了建立市场基础和品牌知名度，以便开始促销和广告。
因此，该公司正在按年龄组进行细分。根据年龄在 16 岁到 35 岁之间细分市场。由于产品中存在咖啡因含量和糖分，它们不针对 16 岁以下的幼儿，因为这将对公司产生负面影响。超过 35 岁的成年人也不会被排除在外，因为该年龄的任何人都可能出于各种原因需要提高能量水平。因此，它们在所需市场中占有相当大的比例。
基于行为的细分也适用于产品广告，非常强调质量和产品成分。目的是让客户根据品牌中可用的口味对产品进行行为。
7.0 Positioning Strategy
The company is striving to offer the best products in the market with a top notch quality. The company positioning on innovativeness boosted trust and self-assurance in the market. In a way of setting up a unique product that stands in the market, the company employs the brand name that is well known in the population. This started when the name was coined as the ‘Red Bull’. This has gone a long way to be known among the customer base. Coupled with the use of caffeine within the population, the company endeavors to create a unique flavored product with great care of creating a sugar free product.市场分析代写
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7.0 定位策略 市场分析代写
公司致力于以一流的质量提供市场上最好的产品。 公司对创新的定位增强了市场的信任和自信。 为了建立在市场上独一无二的产品，该公司采用了大众熟知的品牌名称。 这始于该名称被创造为“红牛”时。 这在客户群中已经有很长的路要走。 再加上咖啡因在人群中的使用，该公司致力于创造一种独特的风味产品，并精心打造无糖产品。
8.0 Product Strategy 市场分析代写
The product Red bull is a product from Australia adapted from Thai beverage referred to as the “Kraig Daeng” meaning Red Bull. This gave rise to the inception of the company. As a way of capturing the market, the formula employed in the creation of the product was the backbone of the creation of the company. The intention was to fight mental fatigue as well as physical by the creation of mental and physical exertion. The drink promises to enhance performance in a stressful circumstance, amplify concentration as well as action speed. It is also created so as to increase the metabolic together with revitalization of body and mind. The ingredients employed in the manufacture of the product are the taurine, glucuronolactone, caffeine, and sweeteners such as glucose. The product is packaged in 250ml tin and has sugar free and flavored shot.市场分析代写
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8.0 产品策略
产品 Red Bull 是由澳大利亚的产品改编自泰国饮料，称为“Kraig Daeng”，意为红牛。 这促成了公司的成立。 作为占领市场的一种方式，产品创造所采用的公式是公司创建的支柱。 其目的是通过创造精神和体力消耗来对抗精神疲劳和身体疲劳。 这种饮料有望提高在压力环境下的表现，增强注意力和行动速度。 它也是为了增加新陈代谢以及恢复身心活力而创造的。 用于制造产品的成分是牛磺酸、葡萄糖醛酸内酯、咖啡因和甜味剂，如葡萄糖。 该产品采用 250 毫升罐装，不含糖和调味丸。
9.0 Pricing Strategy
Pricing market penetration strategy is employed as a way of capturing a wide range of clients. The company employs a moderate price per unit that is affordable by any class of people. In doing this, they are able to lure people of different wage brackets. This enables them to penetrate the market that has stiff competition. The price ranges from $2.00 to $3.00.市场分析代写
The pricing strategies employed by the company are innovativeness, diversification and strategic leadership. In curving the niche, the company is capitalizing in innovative production and use of technology. This is because of introduction of unique a product that rocks the market. Furthermore, the company’s strategic leadership has shifted the firm to become a leading beverage company that is posing a threat to the Coca-Cola Company. The new product diversification is intensive for diverse product development so as to fill the market niche. This is possible with great improvement of the creation of new brand so that it can meet consumer demand.
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9.0 定价策略
定价市场渗透策略被用作吸引广泛客户的一种方式。该公司采用适中的单位价格，任何阶层的人都可以负担得起。通过这样做，他们能够吸引不同工资等级的人。这使他们能够进入竞争激烈的市场。价格从 2.00 美元到 3.00 美元不等。
公司采用的定价策略是创新、多元化和战略领先。在弯曲利基市场时，该公司正在利用技术的创新生产和使用。这是因为推出了震撼市场的独特产品。此外，该公司的战略领导地位已将公司转变为对可口可乐公司构成威胁的领先饮料公司。新产品多元化是针对多元化产品开发的密集型，以填补市场利基。这可以通过大力改进新品牌的创建来满足消费者的需求。
10.0 Distribution Strategy
The company has subsidiaries distributed globally so as to facilitate easy distribution of their products to the clients. Moreover, large electronics shops act as destination stores where affiliated companies have the privilege to sell Red Bull’s products. In order to speed up sales and distribution, the company engages the media, advertisements, and promotion so as to make their products to be well known internationally.市场分析代写
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10.0 分销策略
该公司在全球设有分支机构，以便于将其产品轻松分发给客户。 此外，大型电子商店作为目的地商店，附属公司有特权销售红牛的产品。 为了加快销售和分销，公司通过媒体、广告和促销，使他们的产品在国际上享有盛誉。
11.0 Promotion Strategy
The brand is depicted as being perfect for the hazy, lazy periods of summer, calming in the precincts with acquaintances and as a decadent stimulant. In promoting the brand, business-related tasks ran predominantly from November on media channels, in combination with women’s publicity in press; the best food guide supported by in-store advertising, variety and promotion procedures.
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11.0 推广策略 市场分析代写
该品牌被描述为夏季朦胧、慵懒时期的完美之选，在与熟人的区域内平静下来，并作为一种颓废的兴奋剂。 在品牌推广方面，与商业相关的任务主要从 11 月开始在媒体渠道上进行，并结合女性在媒体上的宣传； 由店内广告、品种和促销程序支持的最佳食品指南。
Conclusion
The Red Bull Company takes into account its clientele as its number one precedence and has granted them with plenty of sales and advertising. At the moment, the company has further extended its brands into on-trend style and amalgamated with flourishing product lines such as Bari di in soda stores. In doing so, the company has situated itself to supply a broader variety of consumer’s requirements and desires.市场分析代写
In general, the low prices have reinstated sales and token of the past. Subsequently, the company has reorganized to a trendier appearance, whereas endeavoring to carry on with the competition. Even though a lot of the company’s new appearance and pricing has supported the firm in requesting to target demographics, further merchandising actions need to be engaged. Making use of focused research into new merchandise and brands, and put into practice targeted store expansion of updated products would permit the company move forward and augment its existence in the presence of its clientele. The distinctive opening to reinvent the picture of the company is needed to be carried out, and the potential of the company will be brighter. Modernization will be the priority asset for the Company in order to do well during this harsh economic era and beyond.
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结论
红牛公司将其客户视为第一优先事项，并为他们提供了大量的销售和广告。目前，该公司已将其品牌进一步扩展到时尚风格，并与汽水店的 Bari di 等蓬勃发展的产品线合并。在这样做的过程中，该公司已将自己定位为满足更广泛的消费者需求和愿望。
总的来说，低价恢复了过去的销售和代币。随后，公司进行了重组，以更时尚的外观，同时努力进行竞争。尽管该公司的许多新外观和定价都支持该公司要求针对人口统计数据，但仍需要采取进一步的营销行动。利用对新商品和品牌的重点研究，并将更新产品的有针对性的商店扩张付诸实践，将使公司向前发展并在客户面前扩大其存在。开展特色开放，重塑公司面貌，公司潜力更上一层楼。现代化将是公司的优先资产，以便在这个严峻的经济时代及以后做得好。
Recommendations
The rapid entrance of new markets and their potentials have greatly affected companies across the world in efforts to explore new markets so as to benefit from it. The beverage companies have experienced so many challenges as they push into exploring new markets. In order for Red Bull to experience a better growth globally and extend to other new markets, it is rather important for them to ensure that the give a good focus on how to give fair treatment so as to facilitate tremendous expansion thereby enjoying the benefits that will be offered by the market.
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建议 市场分析代写
新市场的快速进入及其潜力极大地影响了世界各地的企业开拓新市场并从中受益。 饮料公司在开拓新市场的过程中经历了许多挑战。 为了让红牛在全球范围内获得更好的增长并扩展到其他新市场，对他们来说，确保重点关注如何给予公平待遇，以促进巨大的扩张，从而享受到 由市场提供。
In market expansion, it is preferable that Red Bull Company identify the right market.
In exploring the market Red Bull will learn the weaknesses of other competing firms so as to maximize its potentials in those parts that are poorly performed by them.
The SWOT analysis is quite useful for Red Bull as it will help the company to critically get to realize its areas of strengths never achieved by other firms. For instance, its financial stability will be aided by this tool to fully analyze it. Red Bull will be in a better position to continue shining over its rivals. Their strength in adopting into the new technology which has brought in the issues of environment is yet another area that is best done through SWOT strategic tool.市场分析代写
In order for the firm to augment product market share, a separate marketing target stratagem will be put into practice. This will permit the company to tailor its product contribution to go with every section, thus developing client contentment and trustworthiness. It moreover facilitates risk to stretch across the market adding it to endure in the highly aggressive market. The company can change the position to mirror the modification in customer taste, lifestyle, and the necessity to boost awareness among the age groups (Henry, 2008).
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在市场扩张中，最好是红牛公司识别合适的市场。
在开拓市场时，红牛将学习其他竞争公司的弱点，以便在他们表现不佳的部分发挥最大潜力。
SWOT 分析对 Red Bull 非常有用，因为它将帮助公司批判性地实现其他公司从未达到的优势领域。例如，该工具将有助于其财务稳定性以对其进行全面分析。红牛将处于一个更好的位置，继续在其竞争对手中闪耀。他们在采用带来环境问题的新技术方面的实力是另一个最好通过 SWOT 战略工具完成的领域。
为了扩大产品市场份额，公司将实施单独的营销目标策略。这将允许公司根据每个部分调整其产品贡献，从而提高客户满意度和可信度。此外，它还促进了跨越市场的风险，使其在高度激进的市场中得以承受。公司可以改变定位以反映客户品味、生活方式的改变以及提高年龄组意识的必要性（亨利，2008 年）。
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