Business Plan “Enjoyable Travel Agency” based in Melbourne, Australia
商业计划论文代写 We have subjected our proposed travel agency business to the most rigorous analysis and we conclude that it can be viable
Table of Contents
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1.EXECUTIVE SUMMARY 商业计划论文代写
“Enjoyable Travel Agency” will be a full service travel agency located in Melbourne suburbs in Australia. In order to launch the operations of this business successfully, the founders estimates that they will require a total of $119,250. The pioneers will invest $19,250 in the project and seek additional funding amounting to $100,000 from (insert the name of a suitable bank or other funding agency).
1.1 The company
“Enjoyable Travel Agency” is going to be a private, limited liability company organized in Melbourne by its founders. The founders do not have prior experience in travel agency business but they have (state your qualifications that suite the posts you are going to take, example, in management) and general knowledge on tour business that will support him in operating the business. They also plan to enrol in tour and travel training course in order to obtain formal qualifications that will be vital in operating the business.
1.2 Services
Enjoyable Travel Agency is going to sell inbound and outbound retail travel services and is going to specialize in adventure travel, targeting both recreational and business travellers. A variety of services will be offered including destination packages, custom packages, car rentals, rail passage, airfares, reservations for lodgings, pre-arranged tours and consultations among others. 商业计划论文代写
1.3 Business/Market strategy
Our market analysis confirms that the strategy of the proposed business will be successful. The elements of the organization’s strategy include advertisement of our products and services through various types of media, offering sales discounts and giving promotions to our clients.
1.4 Financial projections
The business projects $500,000 and $144,000 revenue and gross margin during the first year respectively, which are expected to achieve a positive growth during the next three years of operation. These figures are expected to give an annual gross profit of $57,485 and a positive cash flow of $57,485. 商业计划论文代写
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1.执行摘要 商业计划论文代写
“Enjoyable Travel Agency”将是一家位于澳大利亚墨尔本郊区的全方位服务旅行社。为了成功开展这项业务，创始人估计他们总共需要 119,250 美元。先驱者将在该项目中投资 19,250 美元，并从（插入合适的银行或其他融资机构的名称）寻求额外的 100,000 美元资金。
1.1 公司
“Enjoyable Travel Agency”将是一家由创始人在墨尔本组建的私人有限责任公司。创始人之前没有旅行社业务经验，但他们（说明您的资格与您将要担任的职位相匹配，例如管理）和旅游业务的一般知识，这将支持他经营业务。他们还计划参加旅游和旅行培训课程，以获得对经营业务至关重要的正式资格。
1.2 服务
愉快旅行社将销售入境和出境零售旅游服务，并将专注于冒险旅行，针对休闲和商务旅客。将提供各种服务，包括目的地套餐、定制套餐、汽车租赁、铁路通道、机票、住宿预订、预先安排的旅游和咨询等。
1.3 商业/市场战略
我们的市场分析证实，拟议业务的战略将取得成功。组织战略的要素包括通过各种媒体宣传我们的产品和服务、提供销售折扣和向我们的客户进行促销。
1.4 财务预测
该业务预计第一年的收入和毛利率分别为 500,000 美元和 144,000 美元，预计在未来三年的运营中将实现正增长。这些数字预计将提供 57,485 美元的年度毛利润和 57,485 美元的正现金流。
2.BUSINESS INFORMATION
2.1 Name of the Business
The name of the business plays an important role for marketing purposes (Brown 2010, p. 12). Enjoyable Travel Agency will offer our customers superior customer service, travel selection and value for their travel dollar. In order to build and maintain strong relationships with our suppliers, we can secure the best rates on destination packages, car rentals, airfares and more. Thus, after careful consideration of this, the retail travel agency is will be known as “Enjoyable Travel Agency”.
2.2 Ownership of the Business
The business will be established as a private, limited liability Company fully owned by the founders. This structure may later be replaced with alternative legal corporate structures once the investment funding is secured. The stocks of the company will be apportioned as follows:
- 60% owned by Enjoyable travel agency founders
(name of Founder 1) 60%
(name of Founder 2) 40%
2.3 Vision Statement
Enjoyable Travel Agency is dedicated to become one of the leading travel agencies in providing travel related products and services in Australia.
2.4 Mission Statement
The mission of Enjoyable Travel Agency is to provide quality travel related products and services to its clients. The main aim of the company is to provide all basic needs of leisure/recreational as well as corporate travel markets. 商业计划论文代写
2.5 Products and Services
Enjoyable Travel Agency is going to sell both inbound and outbound retail travel services and is going to specialize in adventure travel, targeting both recreational and business travellers. The company is going to exploit the opportunity of continued demand by Australians to purchase travel services and will offer professional service and consultation to adventure travellers. The company will offer a variety of products and services including destination packages, custom packages, car rentals, rail passage, airfares, reservations for lodgings, pre-arranged tours and consultations among others.
2.6 Business location and facilities
Enjoyable Travel Agency has identified two locations for office space in the heart of Melbourne’s wealthiest suburbs. 商业计划论文代写
- The location of the main office will be Collins Street at in Melbourne (can add address details that will suite you)
- The other office will be located at king street, still in Melbourne.
The two offices are fully equipped and staffed.
2.7 Legal requirements
The business will be compliant to the rules and regulations Department of Fair Trading in Australia. The current requirements do not require of individuals or partners operating a travel agencies to have any particular educational qualifications to hold a licence. However, individuals engaging in top management of such a business are required to have formal qualifications in THTSOP20A or SITTTSL013A which is stipulated in Vocational Education and Training Accreditation Act 2005 (North South Wales Government, 2011, p. 3). A travel agency is required to apply for a licence with both Department of Fair Trading and the trustee of the Travel Compensation Fund. A license fee and processing fee is required when applying for a license, which currently amounts to $500. (North South Wales Government, 2011, p. 3) 商业计划论文代写
2.8 Business registration
The registration of the business will take five major applications:
- Online registration of the company to receive Australian Company Number (ACN) and relevant company documents.
- Registration with Department of Fair Trading in Australia
- Registration with the Travel Compensation Fund, (John, 2009).
- Registration with theAustralian Federation of Travel Agents (AFTA) 商业计划论文代写
- application for professional indemnity insurance policy
The whole process will require a maximum of $500 to complete
2.9 Start up summary
The total start-up capital requirement for Enjoyable Travel Agency is approximately $119,250. This will be financed through founders’ personal investment and a long-term note secured from (state specific bank).
Start-up requirements
| Start-up expenses | |
| Registration and Legal expenses | $1000 |
| Stationeries | $500 |
| Consultants | $1,500 |
| Equipment | 17,000 |
| Brochures | $1,100 |
| rent 商业计划论文代写 | $2,500 |
| Insurance | $400 |
| Other | $550 |
| Total start-up expenses | $24,550 |
| Start up assets | |
| Cash required | $40,000 |
| Other current assets | $18,500 |
| Long-term assets | $36,200 |
| Total assets | $94,700 |
| Total requirements | $119,250 |
Start-up funding
| Start-up expenses to be funded | $24,550 |
| Start up assets to fund | $94,700 |
| Total funding required | $119,250 |
| Assets | |
| Non-cash assets from start-up | $54,700 |
| cash requirements from start-up | $40,000 |
| Additional cash raised 商业计划论文代写 | $0 |
| Cash balance on start-up | $40,000 |
| Total assets | $94,700 |
| Liabilities and capital | |
| liabilities | |
| Current borrowing | $0 |
| Long-term loan | $100,000 |
| Accounts payable | $0 |
| Other current liabilities | $0 |
| Total liabilities | $100,000 |
| Capital 商业计划论文代写 | |
| Planned investment | |
| Founders | $19,250 |
| Investor | $0 |
| Additional investment required | $0 |
| Total planned investment | $19,250 |
| Loss at start up (start up expenses | ($24,550) |
| Total capital | $ (5,300) |
| Total capital and liabilities | $94,700 |
| Total funding | $119,250 |
2.10 Business loan requirements
The pioneers of Enjoyable Travel Agency will invest $19,250 out of the required capital of $119,250. The founders are therefore seeking additional funding amounting to 100,000 from (state a suitable bank).
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2.商业信息 商业计划论文代写
2.1 企业名称
企业名称对于营销目的起着重要作用（Brown 2010，第 12 页）。愉快旅行社将为我们的客户提供卓越的客户服务、旅行选择和价值。为了与我们的供应商建立和保持牢固的关系，我们可以确保目的地套餐、汽车租赁、机票等的最优惠价格。因此，经过深思熟虑，零售旅行社将被称为“快乐旅行社”。
2.2 企业所有权
该公司将成为一家由创始人全资拥有的私人有限责任公司。一旦获得投资资金，这种结构以后可能会被替代的合法公司结构所取代。公司股票分配如下：
愉快旅行社创始人拥有 60% 的股份
（创始人 1 的姓名）60%
(创始人姓名2) 40%
2.3 愿景声明
悦旅社致力于成为澳大利亚提供旅游相关产品和服务的领先旅行社之一。
2.4 使命宣言
乐享旅行社的使命是为其客户提供优质的旅游相关产品和服务。公司的主要目标是提供休闲/休闲以及商务旅游市场的所有基本需求。
2.5 产品和服务
愉快旅行社将销售入境和出境零售旅游服务，并将专注于冒险旅行，针对休闲和商务旅客。该公司将利用澳大利亚人购买旅游服务的持续需求机会，为冒险旅行者提供专业的服务和咨询。该公司将提供各种产品和服务，包括目的地套餐、定制套餐、汽车租赁、铁路通道、机票、住宿预订、预先安排的旅行和咨询等。
2.6 营业地点和设施
愉快旅行社已在墨尔本最富裕的郊区中心确定了两个办公地点。
主要办公室的位置将是墨尔本的柯林斯街（可以添加适合您的地址详细信息）
另一个办公室将位于仍在墨尔本的国王街。
这两个办公室设备齐全，人员配备齐全。
2.7 法律要求
该业务将遵守澳大利亚公平贸易部的规章制度。目前的要求并不要求经营旅行社的个人或合作伙伴具有任何特定的教育资格才能持有执照。但是，从事此类企业高层管理的个人必须具备 2005 年职业教育和培训认证法案（北南威尔士政府，2011 年，第 3 页）中规定的 THTSOP20A 或 SITTTSL013A 的正式资格。旅行社必须向公平贸易部和旅行补偿基金的受托人申请执照。申请执照时需要缴纳执照费和手续费，目前为 500 美元。 （北南威尔士政府，2011 年，第 3 页）
2.8 企业注册
企业的注册将需要五个主要应用程序：
在线注册公司以接收澳大利亚公司编号（ACN）和相关公司文件。
在澳大利亚公平贸易部注册
在旅行补偿基金注册，（John，2009 年）。
在澳大利亚旅行社联合会 (AFTA) 注册
申请职业赔偿保险单
整个过程最多需要 500 美元才能完成
2.9 启动总结
愉快旅行社的总启动资金要求约为 119,250 美元。这将通过创始人的个人投资和从（国家特定银行）获得的长期票据提供资金。
启动要求
| 启动费用 | |
| 注册和法律费用 | $1000 |
| 文具 | $500 |
| 顾问 | $1,500 |
| 设备 | 17,000 |
| 小册子 | $1,100 |
| 租金 | $2,500 |
| 保险 | $400 |
| 其他 | $550 |
| 总启动费用 | $24,550 |
| 启动资产 | |
| 需要现金 | $40,000 |
| 其他流动资产 | $18,500 |
| 长期资产 | $36,200 |
| 总资产 | $94,700 |
| 所需经费总额 | $119,250 |
启动资金
| 需要资助的启动费用 | $24,550 |
| 启动资产以筹集资金 | $94,700 |
| 所需资金总额 | $119,250 |
| 资产 | |
| 初创企业的非现金资产 | $54,700 |
| 启动资金需求 | $40,000 |
| 筹集的额外现金 | $0 |
| 启动时的现金余额 | $40,000 |
| 总资产 | $94,700 |
| 负债和资本 | |
| 负债 | |
| 当前借款 | $0 |
| 长期贷款 | $100,000 |
| 应付账款 | $0 |
| 其他流动负债 | $0 |
| 负债总额 | $100,000 |
| 资金 | |
| 计划投资 | |
| 创始人 | $19,250 |
| 投资者 | $0 |
| 需要额外投资 | $0 |
| 计划投资总额 | $19,250 |
| 启动损失（启动费用 | ($24,550) |
| 总资本 | $ (5,300) |
| 总资本和负债 | $94,700 |
| 资金总额 | $119,250 |
2.10 商业贷款要求
愉快旅行社的先驱将从所需的 119,250 美元资本中投资 19,250 美元。 因此，创始人正在向（陈述一家合适的银行）寻求额外的 100,000 资金。
3.MARKET ANALYSIS
3.1 Market opportunity
There has persistent demand for travel products and services by Australians. According to Tourism in Australia, (2010), the tour and travel industry is one of the largest sectors of the economy in Australia. Though the industry has in the recent past been hit by economic downturn, it has recently improved and it now operates well in the global market. There is a huge number of Australians travelling to overseas in the recent past. Currently, approximately 30.2% of Australian population is taking a trip to overseas every year and the trend is expected to remain the same. In this regard, there is need for Australian Tourism industry to recognize this trend and counter it. 商业计划论文代写
As well, there have been conscious and significant efforts by Australia government to support the tourism industry recently. The federal government has established a comprehensive plan aimed at providing support for the industry and to facilitate investment opportunities (Australian government, 2011). This has been done through ensuring that the business environment is conducive to attract capital investment. As well, there have been efforts to provide business development assistance throughout the industry and to facilitate the development of emerging investors in the industry (Australian government, 2011). Also, there have been efforts to improve booking information and booking facilities as well as the provision of destination for customers in the tour industry..
Report produced by Tourism Research Australia for July-September Quarter indicated that there were 69.6 overnight trips taken by Australians aged above 15.
This was 4% higher than the number of trips taken for the equivalent period in the previous year. Generally, Australians spent more than about 262 million nights away from their homes during the period (Tourism research Australia, (2011, p. 2). There an increase of 1% in overnight expenditure to $43.3 billion from the similar period in the previous year. 商业计划论文代写
Figure 1: Visitor nights and overnight expenditure,
year ending December 1998 to September 2011
Source: Tourism research Australia, (2011, p. 8)
During the same period, day visits by Australians amounted to 153 million trips for residents aged above 15 years. Expenditure for day time visitors amounted to $15.2 billion.
Figure 3: Day visitors and day expenditure,
year ending December 1998 to September 2011
Source: Tourism research Australia, (2011, p. 10)
The total outbound travels by Australians aged above the age of 15 was 6.6 million trips
Figure 4: Outbound travel,
year ending December 1998 to June 2011
Source: Tourism research Australia, (2011, p. 13)
Generally, there is no doubt that there is a room in the market for the growth of a retail travel agency in Australia and Enjoyable Travel Agency will utilize this opportunity.
3.2 Market segmentation
The target customers of enjoyable travel club are Australia citizens on holiday/recreation travel, attending events for sporting contests, music festivals, arts and cultural performances, or they could be people on business travel or people visiting friends and relatives above the age of 15. The target groups are as follows
- Australian residents aged above 15 years 商业计划论文代写
- Travel agents and professionals with an already established client base especially in the tourism market
- Civic groups, corporations and non-profit making organizations interested in our products and services.
- Internet users seeking our products and services.
3.3 Target market and Demography
Enjoyable Travel Agency will place offices in Melbourne city. Melbourne is the capital of south-eastern state and the second largest city in Australia. It is situated at the head of Port Phillip Bay. It is kwon as the Australia’s cultural capital and it offers a variety of shopping places, galleries, mediums and theatres, (Llewellyn, et al, 2012, p. 663). It also has beautiful gardens and large parks. Melbourne attracts tourists who come to use it as gateway to for exploring the popular large parks such as the Grampians National Park and also the beautiful gardens. The city has an estimated population of approximately 3.8 million people (Australian bureau of statistics 2011). It is the second most populous city in Australia after Sydney. Australian bureau of statistics 2011 projects that the city will be the most populous city by 2039 due to large levels of immigration into the city. 商业计划论文代写
3.5 Competitor analysis
There are many competitors for Enjoyable Travel Agency. In fact, there are about 4,500 travel agencies in Australia and approximately 176 are in Melbourne (Accommodation and travel, 2011). Several travel and tour retail agencies compete directly with Enjoyable Travel Agency. However, the number of potential clients for Enjoyable Travel Agency is also huge and the company has an opportunity to establish client base and to compete with other travel agencies. Below are some of the competitors based in Melbourne.
- Friends travel: located at little Collins street
- MBF Overseas Travel Insurance: located at Kilda Rd
- Melbourne Harley Tours: located at Victoria Street Abbotsford 商业计划论文代写
- Tick It travel: Little Collins
- Travman Tours : located at Queen Street
The strength of the above travel agencies (just like others in Melbourne) is that they have operated for a long time and already have established client base. One remarkable weakness with most of them is that the fact that their services are a bit expensive. Most of them offer different services compared to those that will be offered by Enjoyable Travel Agency (Accommodation and travel, 2011).
3.6 Competitive advantages
Enjoyable Travel Agency will have a competitive edge brought about by its focus and passion of founders and employees and in superior products and services that it will offer. The company will offer differentiated services, provide high quality services and offer slightly lower prices than competitors.
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3.市场分析 商业计划论文代写
3.1 市场机会
澳大利亚人对旅游产品和服务的需求持续存在。根据澳大利亚旅游局 (2010) 的数据，旅游和旅游业是澳大利亚最大的经济部门之一。尽管该行业最近受到经济衰退的打击，但最近有所改善，现在在全球市场上运作良好。最近有大量澳大利亚人前往海外。目前，每年约有30.2%的澳大利亚人出国旅行，预计这一趋势将保持不变。对此，澳大利亚旅游业有必要认识到这一趋势并加以应对。
此外，澳大利亚政府最近为支持旅游业做出了有意识的重大努力。联邦政府制定了一项综合计划，旨在为该行业提供支持并促进投资机会（澳大利亚政府，2011）。这是通过确保商业环境有利于吸引资本投资来实现的。此外，还努力为整个行业提供业务发展援助，并促进该行业新兴投资者的发展（澳大利亚政府，2011 年）。此外，还努力改善预订信息和预订设施，以及为旅游行业客户提供目的地。
澳大利亚旅游研究中心发布的 7 月至 9 月季度报告显示，15 岁以上的澳大利亚人进行了 69.6 次过夜旅行。
这比去年同期的出行次数高出 4%。总体而言，在此期间，澳大利亚人在离家的时间超过 2.62 亿个晚上（澳大利亚旅游研究，（2011 年，第 2 页）。与去年同期相比，过夜支出增加了 1%，达到 433 亿美元.
图 1：游客住宿天数和过夜支出，
1998年12月至2011年9月的年度
资料来源：澳大利亚旅游研究，（2011 年，第 8 页）
同期，15岁以上居民的澳大利亚人日间访问量达1.53亿人次。日间游客的支出达 152 亿美元。
图 3：日间访客和日间支出，
1998年12月至2011年9月的年度
资料来源：澳大利亚旅游研究，（2011 年，第 10 页）
15岁以上澳大利亚人出境旅游总人数为660万人次
图 4：出境游，
1998年12月至2011年6月的年度
资料来源：澳大利亚旅游研究，（2011 年，第 13 页）
总的来说，毫无疑问，澳大利亚零售旅行社的市场增长空间很大，Enjoyable Travel Agency将利用这个机会。
3.2 市场细分
畅游俱乐部的目标客户是度假/休闲旅游、参加体育比赛、音乐节、艺术和文化表演等活动的澳大利亚公民，也可以是15岁以上的商务旅行或探亲访友。目标群体如下
15岁以上的澳大利亚居民
旅行社和专业人士已经建立了客户群，尤其是在旅游市场
对我们的产品和服务感兴趣的民间团体、公司和非营利组织。
寻求我们产品和服务的互联网用户。
3.3 目标市场和人口
愉快旅行社将在墨尔本市设立办事处。墨尔本是澳大利亚东南部的首府，也是澳大利亚第二大城市。它位于菲利普港湾的头部。它被誉为澳大利亚的文化之都，提供各种购物场所、画廊、媒体和剧院（Llewellyn 等人，2012 年，第 663 页）。它还拥有美丽的花园和大型公园。墨尔本吸引了游客，将其用作探索广受欢迎的大型公园（如格兰屏国家公园）和美丽花园的门户。该市人口估计约为 380 万人（澳大利亚统计局 2011）。它是澳大利亚仅次于悉尼的第二大城市。澳大利亚统计局 2011 年预测，由于大量移民进入该市，该市到 2039 年将成为人口最多的城市。
3.5 竞争对手分析
快乐旅行社有很多竞争对手。事实上，澳大利亚大约有 4,500 家旅行社，墨尔本大约有 176 家（Accommodation and travel，2011）。几家旅行社和旅游零售机构直接与愉悦旅行社竞争。然而，悦游旅行社的潜在客户数量也很大，公司有机会建立客户群并与其他旅行社竞争。以下是一些位于墨尔本的竞争对手。
朋友出游：位于小柯林斯街
MBF 海外旅游保险：位于 Kilda Rd
墨尔本哈雷之旅：位于 Victoria Street Abbotsford
勾选旅行：小柯林斯
Travman Tours : 位于皇后街
上述旅行社的优势（和墨尔本的其他旅行社一样）是经营时间长，已经建立了客户群。 他们中的大多数人的一个显着弱点是他们的服务有点贵。 与愉悦旅行社（Accommodation and travel，2011）提供的服务相比，它们中的大多数提供不同的服务。
3.6 竞争优势
乐享旅行社将凭借其创始人和员工的专注和热情以及它将提供的优质产品和服务而拥有竞争优势。 公司将提供差异化服务，提供高质量的服务，并提供略低于竞争对手的价格。
4. STRATEGY AND OPERATING PLAN
4.1 OBJECTIVES
Our strategic objectives will be as follows:
a)To provide high quality for customers and more advertising in the next 1 years.
b)Our long-term objective is to position the company as an internationally recognized provider of service, selection and value. 商业计划论文代写
c)Through building strategic alliances with suppliers and strong positive relationships with customers.
4.2 STRATEGY
In order to reach the above objectives, Enjoyable Travel Agency will work to achieve and maintain competitive edge in the provision of tour and travel products and services. We will work hard to maintain our strategy, marketing business development and fulfilment. In essence, our strategy will be focused on:
- Offering differentiated travel products and services. This will be achieved through marketing of our products and services through the available and most effective approaches in our target market. 商业计划论文代写
- We are going to provide our clients width unparalleled services so that we can gain referrals and repeat business. This will include providing quality and satisfactory services to our clients
4.3 VALUE POSITIONING
The value position of Enjoyable Travel Agency comes from love of travel and personal knowledge of the pioneers and employees. They plan to share enthusiasm of their customers for tour and travel experiences they are going to offer and thus, they are confident that they are going to meet the needs of their customers.
4.4 MARKETING STRATEGY
Enjoyable Travel Agency will focus on creating and keeping customers. Thus, its marketing strategy will focus on how to achieve this goal as it builds its reputation in Australia. The company will promote the benefits of adventure travel such as excitement, better health a personal growth and a whole lot of fun. 商业计划论文代写
4.4.1 Promotion strategy
Enjoyable Travel Agency will hold a grand opening during the first year of opening where it will organize and sponsor athletic events including mountain bike race, 5 kilometres and 10 kilometres run and off-road triathlon. The company will provide a variety of prizes and all employees of the company will interact with people promoting our products and services.
4.4.2 Distribution strategy
Enjoyable Travel Agency will focus on the target market in Melbourne city where its services will be sol directly. In order to enhance a national reputation, the company will establish distribution on World Wide Web.
4.4.3 Advertisements
Enjoyable Travel Agency will be promoted in various types of media including televisions, radios, newspapers, magazines and internet. Our research has located detailed profiles of potential clients for this company. Our findings indicate that most of our target customers are internet users and in fact, most of them purchase travel services from travel agents over the internet. Thus, internet offers a great opportunity for Enjoyable Travel Agency to advertise its services and to communicate with our clients. We expect to use the same media to extend sales to national and global markets in the future. 商业计划论文代写
4.4.4 Pricing strategy
Enjoyable Travel Agency is determined by market standards. The company will focus on maintaining a competitive pricing policy and keep the price of its services slightly below that of other travel agencies. However, as the company builds its reputation, it expects to be able charge comparable rates to other travels agencies.
6.5 MANAGEMENT PLAN
(Your name) will act as the as the general manager of enjoyable travel agency. (name of your partner) will be the marketing and advertising director. Both founders will be responsible for hiring new personnel. Prerequisites for employees of Enjoyable Travel Agency include at least three years experience in travel industry and should have knowledge and ability in all products and services that our company will provide. Specifically, new employees will need to have knowledge and experience in the arrangement of rights of passage or in the selling of tickets, for international travel. Individuals with formal qualifications in Qualifications in THTSOP20A or SITTTSL013A which is assessed by a registered provider within the meaning of the Vocational Education and Training Accreditation Act 2005 will be given priority.
4.5.1 Organizational structure
a) General Manager/president
(Your name) will be the general manager and the president of enjoyable travel agency. Aged (years), he has formal qualifications in (please add just a few details about your qualifications that suite management position). He currently does not have formal qualifications in THTSOP20A or SITTTSL013A and experience in the arrangement of rights of passage or in the selling of tickets, for international travel which are required for this position. He is planning to attend training in the aforementioned course in order to attain formal qualification before launching the business. He is also planning to enroll for attachments in order to attain the required experience in the arrangement of rights of passage or in the selling of tickets for international travel. 商业计划论文代写
b) Marketing and advertising director
(Name of your partner) will be Marketing and advertising director. He is aged 31 years and he has a bachelor degree in marketing course from University of Melbourne. He has extensive travel experience and has first hand knowledge about many locations. He is also attending a training course in THTSOP20A or SITTTSL013A.
Personal plan
The personnel plan depicts the anticipated head count for enjoyable travel club for the first three years of operation. Enjoyable Travel Agency anticipates the need to increase personnel during the first three years of operation but this will mainly focus on tour guides and sales representatives who will be paid on commission basis.
| Year 1 | Year 2 | Year 3 | |
| Manager/president | $8,000 | $10,000 | $11,000 |
| Marketing and advertising director | $8,000 | $10,000 | $11,000 |
| Accountant | $5,000 | $7,000 | $8,000 |
| Travel agent | $5,000 | $7,000 | $8,000 |
| Tour guides 商业计划论文代写 | $10,000 | $18,200 | $27,300 |
| Travel director | $7,000 | $9,000 | $10,000 |
| Sales representatives | $16,000 | $21,000 | $25,300 |
| Additional office support | $3,500 | $5,000 | $5,000 |
| Total people | 8 | 13 | 16 |
| Payroll | $62,500 | $85,200 | $101,600 |
译文：
4. 战略和运营计划 商业计划论文代写
4.1 目标
我们的战略目标如下：
a) 在未来 1 年内为客户提供高质量和更多广告。
b) 我们的长期目标是将公司定位为国际公认的服务、选择和价值供应商。
c) 通过与供应商建立战略联盟以及与客户建立牢固的积极关系。
4.2 策略
为实现上述目标，悦游旅行社将努力在提供旅游和旅游产品和服务方面取得并保持竞争优势。我们将努力保持我们的战略、营销业务的发展和实现。从本质上讲，我们的战略将侧重于：
提供差异化的旅游产品和服务。这将通过我们目标市场中可用和最有效的方法营销我们的产品和服务来实现。
我们将为我们的客户提供无与伦比的服务，以便我们获得推荐和重复业务。这将包括为我们的客户提供优质和满意的服务
4.3 价值定位
乐享旅行社的价值定位来源于对旅行的热爱和开拓者和员工的个人知识。他们计划分享客户对他们将提供的旅游和旅行体验的热情，因此，他们有信心满足客户的需求。
4.4 营销策略
愉快旅行社将专注于创造和留住客户。因此，随着它在澳大利亚建立声誉，其营销策略将侧重于如何实现这一目标。该公司将宣传冒险旅行的好处，例如兴奋、更好的健康、个人成长和很多乐趣。
4.4.1 推广策略
悦旅社将在开业首年举行盛大开业活动，组织和赞助山地自行车赛、5公里、10公里跑、越野铁人三项等体育赛事。公司将提供各种奖品，公司全体员工将与宣传我们产品和服务的人进行互动。
4.4.2 分销策略
悦途旅行社将专注于墨尔本市的目标市场，直接提供服务。为了提高全国知名度，公司将在万维网上建立分销渠道。
4.4.3 广告
畅游旅行社将通过电视、广播、报纸、杂志、网络等多种媒体进行宣传。我们的研究已经找到了该公司潜在客户的详细资料。我们的调查结果表明，我们的大多数目标客户是互联网用户，事实上，他们中的大多数是通过互联网从旅行社购买旅游服务。因此，互联网为悦游旅行社提供了一个很好的机会来宣传其服务并与我们的客户进行交流。我们希望在未来使用相同的媒体将销售扩展到国内和全球市场。
4.4.4 定价策略
悦旅社是由市场标准决定的。该公司将专注于维持具有竞争力的定价政策，并将其服务价格保持在略低于其他旅行社的价格。然而，随着公司声誉的建立，它希望能够收取与其他旅行社相当的费用。
4.5 管理计划
（您的姓名）将担任愉快旅行社的总经理。 （您合作伙伴的姓名）将担任营销和广告总监。两位创始人都将负责招聘新人员。乐享旅行社员工的条件包括至少三年旅游行业工作经验，并具备本公司提供的所有产品和服务的知识和能力。具体而言，新员工需要具备安排通行权或国际旅行机票销售方面的知识和经验。具有 THTSOP20A 或 SITTTSL013A 资格正式资格的个人将被优先考虑，这些资格由注册提供者根据 2005 年职业教育和培训认证法案的含义进行评估。
4.5.1 组织架构
a) 总经理/总裁
（你的名字）将是愉快旅行社的总经理和总裁。年龄（岁），他有正式的资格（请补充一些关于您的资格的详细信息，即套件管理职位）。他目前没有 THTSOP20A 或 SITTTSL013A 的正式资格，也没有安排通行权或销售机票的经验，国际旅行需要这个职位。他计划参加上述课程的培训，以便在开展业务之前获得正式资格。他还计划参加附件，以获得安排通行权或国际旅行机票销售所需的经验。
b) 营销和广告总监
（您合作伙伴的姓名）将担任营销和广告总监。他今年 31 岁，拥有墨尔本大学市场营销课程的学士学位。他拥有丰富的旅行经验，对许多地方都有第一手的了解。他还参加了 THTSOP20A 或 SITTTSL013A 的培训课程。
个人计划
人事计划描述了愉快旅行俱乐部运营前三年的预期人数。悦旅社预期在营运的前三年需要增加人员，但这将主要集中于导游和销售代表，他们将按佣金支付。
| 第一年 | 第二年 | 第三年 | |
| 经理/总裁 | $8,000 | $10,000 | $11,000 |
| 营销和广告总监 | $8,000 | $10,000 | $11,000 |
| 会计 | $5,000 | $7,000 | $8,000 |
| 旅行社 | $5,000 | $7,000 | $8,000 |
| 导游 | $10,000 | $18,200 | $27,300 |
| 旅游总监 | $7,000 | $9,000 | $10,000 |
| 销售代表 | $16,000 | $21,000 | $25,300 |
| 额外的办公室支持 | $3,500 | $5,000 | $5,000 |
| 总人数 | 8 | 13 | 16 |
| 工资单 | $62,500 | $85,200 | $101,600 |
5.FORECASTING
5.1 Revenues Forecasts
This section provides details about Enjoyable Travel Agency’s financial plan. Preliminary estimates indicate that Enjoyable Travel Agency will achieve positive growth from the first year of operation, irrespective of the fact that it is a start-up business. This prediction is based on anticipated high levels of revenues which will be generated though provision of quality and reliable travel products and services. The forecast is also based on the market analysis which has established that there is still high demand for travel-related products and services. 商业计划论文代写
Innovative and effective marketing strategies which will be adopted will play a vital role in facilitating the demand and increase average sales. The business also anticipates a positive growth in gross margin over time. Enjoyable Travel Agency has sufficient cash to enable it to endure situations if negative cash flow that it may encounter during start-up and even in the future. Therefore, this section presents realistic depiction of Enjoyable Travel Agency’s financial position, though a bit conservative.
Key assumptions
- The market growth projections for the tourism industry in Australia are accurate
- The national economic conditions in Australia, which are currently favourable to the travel and tourism industry, will not decline significantly in the next three years.
- The international conditions will remain favourable to the tourism industry for the next three years.
Detailed financial information is depicted below.
5.2 Break-even Analysis
Beak-even analysis is based on constant monthly revenues of $41,667 and variable costs of $29,667 during the first year of operation. Monthly fixed costs amount to $6,850. The break-even calculations assume a 28.8% gross margin. The calculations are as follows:
Monthly projected sales: $41,667
Less:
Monthly variable costs: $29,667
Gross margin: $12,000 商业计划论文代写
% Gross margin 28.8%
Break even point sales= Monthly fixed costs/%Gross margin
= 6,850/28.8% = $23,785
Therefore, assuming constant monthly revenues and variable costs our sales will break even during the first month of operation and after making sales of $23,785.
5.3 Pro Forma profit and loss account
| Year 1 | Year 2 | Year 3 | |
| Sales | $500,000 | $600,000 | $700,000 |
| Direct costs of sales | $356,000 | $400,200 | $441,450 |
| Others | $0 | $0 | $0 |
| Total cost of sales | $356,000 | $400,200 | $441,450 |
| Gross margin | $144,000 | $199,800 | $258550 |
| Gross margin % | 28.8% | 33.3% | 36.93% |
| Expenses | |||
| Payroll | $62,500 | $85,200 | $101,600 |
| Sales and marketing expenses | $15,200 | $21,700 | $45,500 |
| Depreciation | $0 | $0 | $0 |
| Utilities | $955 | $1050 | $1430 |
| Insurance | $800 | $1200 | $1200 |
| Rent | $2600 | $3500 | 3500 |
| Interest expenses | $150 | $150 | $150 |
| Total operating expenses | $82,205 | $112,800 | $153,380 |
| Profit before taxes | $61,795 | $87,000 | $105,170 |
| Taxes incurred | $3089.75 | $4,350 | $5,258.5 |
| Net Profit | $58,705.25 | $82,650 | $99,911.5 |
5.5 Pro forma Cash Flow Statement
The following data represents the projected cash flow for Enjoyable Travel Agency 商业计划论文代写
| Year 1 | Year 2 | Year 3 | |
| Cash received | |||
| Cash received from operations | |||
| Cash sales | $500,000 | $600,000 | $700,000 |
| Total of cash from operations | $500,000 | $600,000 | $700,000 |
| Other cash receipts | 商业计划论文代写 | ||
| Sales Tax received | $0 | $0 | $0 |
| Short-term loan | $0 | $0 | $0 |
| Long-term loan | $0 | $0 | $0 |
| Sales of current assets | $0 | $0 | $0 |
| Sales of non-current assets | $0 | $0 | $0 |
| Receipts from investments | $0 | $0 | $0 |
| Total cash received | $500,000 | $600,000 | $700,000 |
| Cash payments | |||
| Expenditure from operations | |||
| Cash spending | $52,300 | $85,000 | $105,000 |
| Bill payments | $370,215 | $415,218 | $499,850 |
| Total cash payments from operations | $422,515 | $500,218 | $604850 |
| Other cash payments | 商业计划论文代写 | ||
| Sales Tax, Vat | $0 | $0 | $0 |
| payment of short-term loan | $0 | $0 | $0 |
| Repayment of long-term loan | $20,000 | $20,000 | $20,000 |
| Other liabilities | $0 | $0 | $0 |
| Purchase of current assets | $0 | $0 | $0 |
| Purchase of non-current assets | $0 | $0 | $0 |
| Dividends paid | $0 | $0 | $0 |
| Total cash payments | $442515 | $520,218 | $624850 |
| Net cash flow | $57,485 | $79,782 | $75,150 |
| Cash balance | $97,485 | $177,267 | $252,417 |
5.6 Pro Forma balance sheet
| Year 1 | Year 2 | Year 3 | |
| Assets | |||
| Current Assets | |||
| Cash | $97,485 | $177,267 | $252,417 |
| Accounts receivable | 34,540 | 36,750 | 38,260 |
| Other current assets | $18,500 | $18,500 | $18,500 |
| Total current assets | $150,525 | $232,517 | $309,177 |
| Fixed assets | 商业计划论文代写 | ||
| Fixed assets | $36,200 | $36,200 | $36,200 |
| Accumulated depreciation | $0 | $0 | $0 |
| Total fixed assets | $36,200 | $36,200 | $36,200 |
| Total assets | $186,725 | $268,717 | $345,377 |
| Liabilities and Capital | |||
| Current liabilities | |||
| Accounts payable | $53,319.75 | $36.461.75 | $69,410.25 |
| Other current liabilities | $0 | $0 | $0 |
| Total current liabilities | 商业计划论文代写 | ||
| Long-term liabilities | $80,000 | $60,000 | $40,000 |
| Total liabilities | $53,319.75 | $36.461.75 | $69,410.25 |
| paid-in Capital | $19,250 | $19,250 | $19,250 |
| Retained Earnings | ($24,550) | $34,155.25 | 116,805.25 |
| Earnings | $58,705.25 | $82,650 | $99,911.5 |
| Total capital | $53,405.25 | $136,055.25 | $235,966.75 |
| Total liabilities and capital | $186,725 | $232,517 | $345,377 |
| Net worth | $53,405.25 | $136,055.25 | $235,966.75 |
译文：
5.预测
5.1 收入预测
本节提供了有关愉快旅行社财务计划的详细信息。初步估计，畅享旅行社从运营的第一年起就将实现正增长，尽管它是一家初创企业。该预测基于预期的高收入水平，这些收入将通过提供优质可靠的旅游产品和服务产生。该预测还基于市场分析，该分析表明对旅游相关产品和服务的需求仍然很高。
将采用的创新和有效的营销策略将在促进需求和增加平均销售额方面发挥至关重要的作用。该业务还预计，随着时间的推移，毛利率将出现正增长。乐享旅行社拥有充足的现金，可以承受在启动过程中甚至未来可能遇到的负现金流情况。因此，本节真实地描述了悦旅社的财务状况，虽然有点保守。
关键假设
澳大利亚旅游业的市场增长预测准确
目前对旅游业有利的澳大利亚国民经济状况，未来三年不会大幅下滑。
未来三年，国际形势仍将有利于旅游业。
详细的财务信息如下所示。
5.2 盈亏平衡分析
Beak-even 分析基于第一年运营期间每月 41,667 美元的固定收入和 29,667 美元的可变成本。每月固定成本为 6,850 美元。盈亏平衡计算假设毛利率为 28.8%。计算如下：
每月预计销售额：$41,667
较少的：
每月可变成本：29,667 美元
毛利率：12,000 美元
% 毛利率 28.8%
盈亏平衡点销售额=每月固定成本/%毛利率
= 6,850/28.8% = 23,785 美元
因此，假设每月收入和可变成本不变，我们的销售额将在运营的第一个月和销售额达到 23,785 美元后收支平衡。
5.3 备考损益表
| 第一年 | 第二年 | 第三年 | |
| 销售额 | $500,000 | $600,000 | $700,000 |
| 直接销售成本 | $356,000 | $400,200 | $441,450 |
| 其他 | $0 | $0 | $0 |
| 总销售成本 | $356,000 | $400,200 | $441,450 |
| 毛利率 | $144,000 | $199,800 | $258550 |
| 毛利率 % | 28.8% | 33.3% | 36.93% |
| 花费 | |||
| 工资 | $62,500 | $85,200 | $101,600 |
| 销售和营销费用 | $15,200 | $21,700 | $45,500 |
| 折旧 | $0 | $0 | $0 |
| 公用事业 | $955 | $1050 | $1430 |
| 保险 | $800 | $1200 | $1200 |
| 租金 | $2600 | $3500 | 3500 |
| 利息支出 | $150 | $150 | $150 |
| 总运营费用 | $82,205 | $112,800 | $153,380 |
| 税前利润 | $61,795 | $87,000 | $105,170 |
| 产生的税费 | $3089.75 | $4,350 | $5,258.5 |
| 净利润 | $58,705.25 | $82,650 | $99,911.5 |
5.5 备考现金流量表
以下数据代表畅游旅行社的预计现金流 商业计划论文代写
| 第一年 | 第二年 | 第三年 | |
| 收到的现金 | |||
| 从经营中收到的现金 | |||
| 现金销售 | $500,000 | $600,000 | $700,000 |
| 运营现金总额 | $500,000 | $600,000 | $700,000 |
| 其他现金收据 | |||
| 收到的销售税 | $0 | $0 | $0 |
| 短期贷款 | $0 | $0 | $0 |
| 长期贷款 | $0 | $0 | $0 |
| 出售流动资产 | $0 | $0 | $0 |
| 非流动资产的销售 | $0 | $0 | $0 |
| 投资收益 | $0 | $0 | $0 |
| 收到的现金总额 | $500,000 | $600,000 | $700,000 |
| 现金支付 | |||
| 运营支出 | |||
| 现金支出 | $52,300 | $85,000 | $105,000 |
| 账单支付 | $370,215 | $415,218 | $499,850 |
| 运营的现金支付总额 | $422,515 | $500,218 | $604850 |
| 其他现金支付 | |||
| 销售税，增值税 | $0 | $0 | $0 |
| 支付短期贷款 | $0 | $0 | $0 |
| 偿还长期贷款 | $20,000 | $20,000 | $20,000 |
| 其他负债 | $0 | $0 | $0 |
| 购买流动资产 | $0 | $0 | $0 |
| 购买非流动资产 | $0 | $0 | $0 |
| 支付的股息 | $0 | $0 | $0 |
| 现金支付总额 | $442515 | $520,218 | $624850 |
| 净现金流 | $57,485 | $79,782 | $75,150 |
| 现金余额 | $97,485 | $177,267 | $252,417 |
5.6 备考资产负债表
| 第一年 | 第二年 | 第三年 | |
| 资产 | |||
| 当前资产 | |||
| 现金 | $97,485 | $177,267 | $252,417 |
| 应收账款 | 34,540 | 36,750 | 38,260 |
| 其他流动资产 | $18,500 | $18,500 | $18,500 |
| 流动资产总额 | $150,525 | $232,517 | $309,177 |
| 固定资产 | |||
| 固定资产 | $36,200 | $36,200 | $36,200 |
| 累计折旧 | $0 | $0 | $0 |
| 固定资产总额 | $36,200 | $36,200 | $36,200 |
| 总资产 | $186,725 | $268,717 | $345,377 |
| 负债和资本 | |||
| 流动负债 | |||
| 应付账款 | $53,319.75 | $36.461.75 | $69,410.25 |
| 其他流动负债 | $0 | $0 | $0 |
| 流动负债总额 | |||
| 长期负债 | $80,000 | $60,000 | $40,000 |
| 总负债 | $53,319.75 | $36.461.75 | $69,410.25 |
| 实收资本 | $19,250 | $19,250 | $19,250 |
| 留存收益 | ($24,550) | $34,155.25 | 116,805.25 |
| 收益 | $58,705.25 | $82,650 | $99,911.5 |
| 总资本 | $53,405.25 | $136,055.25 | $235,966.75 |
| 总负债和资本 | $186,725 | $232,517 | $345,377 |
| 净值 | $53,405.25 | $136,055.25 | $235,966.75 |
6.RISK ANALYSIS
6.1 SWOT analysis
The following is the summary of enjoyable travel club’s strengths, weaknesses, opportunities, and threats. From our analysis our strengths and opportunities outweigh our weaknesses.
- Educated and Knowledgeable founder of the business
- Location in wealthiest suburbs of Melbourne’s and thus, will be able to cater travel needs of a huge number of corporate and private clients
- Excellent working team who are devoted to their responsibilities
- The founder lacks prior experience in the travel agency business. This will be solved through hiring of consultants.
- Experienced individuals in the travel business may initially shy away from joining a start-up business. To attract competent staff, every good performance will be rewarded.
- Continued demand of travel products and services
- availability of effective marketing media, especially the internet
- projected improvement in national economic conditions that will support the tour and travel industry
- Enjoyable travel club expects to face high completion from the existing, well established travel agencies. This will be solved through research and development as well as applying innovative and effective marketing strategies for our products and services.
- Tough rules and regulations in the tourism industry
译文：
6.风险分析
6.1 SWOT 分析
以下是愉快旅游俱乐部的优势、劣势、机会和威胁的总结。根据我们的分析，我们的优势和机会超过了我们的劣势。
a) 优势
受过教育且知识渊博的企业创始人
位于墨尔本最富裕的郊区，因此将能够满足大量企业和私人客户的旅行需求
敬业的优秀工作团队
b) 弱点
创始人缺乏旅行社业务的经验。这将通过聘请顾问来解决。
旅游行业有经验的人最初可能会回避加入初创企业。为了吸引有能力的员工，每一个好的表现都会得到奖励。
c) 机会
旅游产品和服务的持续需求
有效营销媒体的可用性，尤其是互联网
预计国民经济状况的改善将支持旅游业
d) 威胁
愉快旅游俱乐部预计将面临来自现有、完善的旅行社的高完成度。这将通过研发以及为我们的产品和服务应用创新和有效的营销策略来解决。
旅游业的严格规章制度
7.CONCLUSION
We have subjected our proposed travel agency business to the most rigorous analysis and we conclude that it can be viable under all realistic scenarios. This plan demonstrates that we have identified a solid new business based on real and exciting opportunities. From our market analysis we conclude that we will be able to offer quality products and services and we are going to achieve and maintain a competitive edge with time. to arrive at this, we have established that enjoyable travel club require total funding amounting to $119,250 in order to launch its operations successfully. Out of this, the owner(s) will invest $19,250 and is seeking additional funding amounting to $ 100,000 from (state a bank). 商业计划论文代写
Based on our analysis, we have established a strategy to outdo our competitors by offering differentiated travel products and services and providing our clients width unparalleled services.
Internet among other media will provide the company with a great opportunity to advertise its services and to communicate with clients. After determining the needs of the business, we have established a management and operating plan that will enable it to run effectively. Though our financial projections are somehow conservative, they indicated that the proposed business will be highly profitable. We expect the performance of the business to surpass the projections margin with time. 商业计划论文代写
The market analysis has established the potential strengths, weaknesses, opportunities and threats to establishment and success of enjoyable travel club. Results derived from the analysis shows that the proposed business will have several strong points which will be vital to help in utilizing the various opportunities available in the market for travel agency business. However, the analysis has also established a few weaknesses and threats but we have also established some lasting solutions to them. In general this business plan identifies a viable opportunity which has a high probability of succeeding if adopted and if supported with the required funding.
译文：
7.结论 商业计划论文代写
我们对我们提议的旅行社业务进行了最严格的分析，我们得出结论，它在所有现实情况下都是可行的。该计划表明，我们已经确定了基于真实和令人兴奋的机会的可靠新业务。根据我们的市场分析，我们得出结论，我们将能够提供优质的产品和服务，并且随着时间的推移，我们将实现并保持竞争优势。为此，我们确定了愉快的旅行俱乐部需要总资金为 119,250 美元才能成功启动其运营。其中，业主将投资 19,250 美元，并寻求从（陈述一家银行）获得 100,000 美元的额外资金。
根据我们的分析，我们制定了一项战略，通过提供差异化的旅游产品和服务以及为我们的客户提供无与伦比的服务来超越竞争对手。
互联网和其他媒体将为公司提供一个很好的机会来宣传其服务并与客户进行交流。在确定业务需求后，我们制定了管理和运营计划，使其能够有效运行。尽管我们的财务预测在某种程度上是保守的，但它们表明拟议的业务将是高利润的。我们预计，随着时间的推移，业务表现将超过预测利润率。
市场分析确定了愉快旅游俱乐部的建立和成功的潜在优势、劣势、机会和威胁。分析得出的结果表明，拟议的业务将有几个优势，这对于帮助利用市场上的各种旅行社业务机会至关重要。然而，分析也确定了一些弱点和威胁，但我们也为它们建立了一些持久的解决方案。一般而言，该业务计划确定了一个可行的机会，如果采用并得到所需资金的支持，该机会很有可能成功。
References
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from http://www.startlocal.com.au/travel/travelagent/vic_melbourne/
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Australian government, (2011), ‘tourism and travel’, viewed 18 January
2012 from, http://australia.gov.au/topics/tourism-and-travel
Brown, B. C., (2010), How to Use the Internet to Advertise, Promote, and Market Your Business
Or Web Site: With Little Or No Money, Atlantic Publishing Company, Florida
Department of resources, Energy and Tourism, (2011), ‘National visitor survey’, viewed 17
January 2012 from http://www.ret.gov.au/tourism/tra/domestic/national/Pages/default.aspx
John, D., (2009), ‘register a company in Australia’ viewed 17 January 2012 from,
http://www.ausbusiness.net/review/register-company-registration-australia/
Llewellyn, M., Atkinson, L Crittall, R. & Mylne, L, (2012), Frommer’s Australia, Seydney
North South Wales Government, (2011), ‘Travel Agencies licensing guidelines’ viewed 17
January 2012 from http://www.fairtrading.nsw.gov.au/Businesses/Specific_industries_and_businesses/Travel_agent_licensing_requirements.html
Tourism in Australia, (2010), ‘Tourism & Hospitality Industry in Australia’ viewed 17 January
2012 from http://www.investinaustralia.com/industry/tourism/tourism-hospitality-industry-australia
Tourism research Australia, (2011), ‘Travel by Australians: September 2011 Quarterly Results of
the National Visitor Survey’, viewed 18 January 2012 from, http://www.ret.gov.au/tourism/Documents/tra/National%20Visitor%20Survey/travel-by-australians-sept-quart-2011.pdf
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