Case Analysis Guide
商业策略案例分析代写 Overview: Cases are exercises in critical thinking that ask you to picture yourself as a consultant or in managerial role.
Overview:
Cases are exercises in critical thinking that ask you to picture yourself as a consultant or in managerial role. There is often no “one right answer” so it is up to you to analyze available information (from the case as well as outside research from our library databases). You should assume that your audience is a corporate officer who is intimately familiar with the company. Historical summaries of the company are redundant. Do not attempt to “fill space” with facts easily known by management. There are three main points to the executive summary:
- Verify that you have read and understood the main idea of the case and help you to develop critical analysis skills
- Articulate and support:
a. What should the company / decision maker do to take action
b. How should it be done (includes a financial analysis if appropriate)
c. Was it successful? / How will we be successful (metrics) (if the case is about a real company and from a historical and you make a recommendation; you can evaluate whether the company followed suit!)
- The Appendix containing other supportive information. SWOT / Industry / Financial Analysis / Benchmarking / Competitive Analysis.
All cases must include: 商业策略案例分析代写
- Brief overview of the case. Do not repeat the case, but offer a brief summary to acquaint the reader with the situation. One or two paragraphs should be sufficient.
- Problem Statement. Identify the major problems facing the company. What level of the organization is impacted? What main questions need to be answered from the case? Remember, not all organizations are in trouble! What must they do to sustain and improve their competitive advantage?
- Answer any case questions – but not in a question by question order: group your analysis into appropriate sections (such as analysis of the current situation, financial analysis, industry analysis, KPI or benchmarking operations/resources, Strategic Options and Recommendations).
- Note: While a SWOT is important, and highly recommended to analyze the current situation, please do not include a SWOT matrix as part of the page length requirement
- Each analysis must include Excel. All cases have data; though not all cases have financial data. You should at a minimum have several charts and tables. Use Excel for benchmarking and competitive analysis. Learn to copy and paste picture to Word.
Grading: 商业策略案例分析代写
- Professional Appearance (5%). Use of headers, tables, bullets, quality printing, etc.
- Writing Quality (20%). Logical flow of ideas, spelling/grammar, concise, use of vocabulary.
- Quality of Analysis (40%). Your case must relate your ideas to concepts discussed in class. The case write up should be meaningful, well thought out, and supported with fact and financials.
- Excel Analysis (15%).
- Academic Distinction (20%). Your recommendations go beyond the obvious. You blend your knowledge from your business courses, experience, and research but NOT driven by opinions! You use outside relevant and reliable sources to add support to your analysis. Excel is beyond the minimum expectations and uses advanced features/functions (like Pivot Tables or VLookup or NPV) or builds a decision model (like our forecast airline example).
Please follow business writing tips (on Canvas) and pay attention to group writing requirements on the syllabus. Note: 3-5 pages is between 1500 and 2500 words for the text portion of the analysis; word or page count does not apply to Appendix items!
