COVID-19 Business Case Study
商业案例研究代写 This individual project should not exceed two pages detailing the impact of COVID-19 on an MNE (of your choice) and its response to the crisis.
This individual project should not exceed two pages detailing the impact of COVID-19 on an MNE (of your choice) and its response to the crisis. For this project you will identify one company and its global operations. The assignment should answer the following questions: a) how was the company impacted by COIVD-19? (ex. closure of businesses, disruption along the supply chain, worker reduction, government mandate policy, and impact on corporate bottom line), and b) how did the company respond to these changes? (did it lead to a change in business operations model, adoption of new practices and measures (ex. change in store hours or work from home), c) how did the company communicate this message to the public (ex. usually found in the statement on its website or twitter)?, and d) was this an effective response/what could have been done differently?
COVID-19 case report grading rubric 商业案例研究代写
COVID-19 case report grading rubric | ||||||
Criteria | Ratings | Pts | ||||
Company introductionname of the company, Fortune 500 standing, selected |
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1.5 pts | ||||
Impact of COVID-19 on the firm 商业案例研究代写How was the company impacted by COIVD-19? (ex. closure of businesses, disruption along |
|
3.0 pts | ||||
Firm’s Response to COVID-19How did the company respond to these changes? (did it lead to a change in business operations model, adoption of new practices and measures (ex. change in store hours or work from home)? |
|
3.0 pts | ||||
How was this response communicated; was this communication effective? 商业案例研究代写How did the company communicate this message to the public (ex. usually found in the |
|
1.5 pts | ||||
Critical thinking component: evaluate the effectiveness of corporate strategy?Was this an effective response? What could have been done differently? |
|
3.0 pts | ||||
Grammar and Style 商业案例研究代写Presentation and grammatical flow; links and citations correctly noted. |
|
3.0 pts | ||||
Total Points: 15.0 |
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