Pet’s mobile salon
BUS 2403 – Innovation and Entrepreneurship
Nada Jamal – H00227274
Noura Bkheet – H00225280
Fatima Abdullah – h00210228
创新与创业论文代写 Abu Dhabi Pet Mobile Salon offers driving come to home preparing administrations for pets, giving the master adoring pet mind
Table of Contents 创新与创业论文代写
Executive Summary…………………………………………………………………………………………..4
Introduction……………………………………………………………………………………………………..4
Business Description…………………………………………………………………………………………4
Objectives…………………………………………………………………………………………………………5
SMART objectives……………………………………………………………………………………………..5
Product Descriptions…………………………………………………………………………………………5
Market Analysis………………………………………………………………………………………………..5
Economic environment……………………………………………………………………………………..5
Social Environment…………………………………………………………………………………………..6
Environmental analysis…………………………………………………………………………………….6
Technological environment……………………………………………………………………………….6
Legal environment…………………………………………………………………………………………..6
Political environment……………………………………………………………………………………….7
SWOT Analysis……………………………………………………………………………………………….7
Strengths……………………………………………………………………………………………………….7
Weaknesses…………………………………………………………………………………………………..7
Opportunities………………………………………………………………………………………………..7
Threats………………………………………………………………………………………………………..8
Competitors analysis…………………………………………………………………………………….8
Marketing Plan…………………………………………………………………………………………….8
Target Market Segmentation…………………………………………………………………………8
Geographic………………………………………………………………………………………………….8
Demographic……………………………………………………………………………………………….8
Psychographics……………………………………………………………………………………………9
Behavioral…………………………………………………………………………………………………..9
The Marketing Mix………………………………………………………………………………………9
Product Recommendation…………………………………………………………………………….9
Price Recommendation………………………………………………………………………………..9
Promotion Recommendation………………………………………………………………………..9
Place Recommendation……………………………………………………………………………….9
Operation plans………………………………………………………………………………………….10
Operate Business :………………………………………………………………………………………10
Method of Distribution………………………………………………………………………………..10
Equipment Needed……………………………………………………………………………………..10
Financial projections……………………………………………………………………………………11
Justification………………………………………………………………………………………………..11
References………………………………………………………………………………………………….12
Appendix……………………………………………………………………………………………………13
Executive Summary 创新与创业论文代写
Abu Dhabi Pet Mobile Salon offers driving come to home preparing administrations for pets, giving the master adoring pet mind that the same as the holders would give. Our target clients are around the Pets managers particularly for the individuals who are singles with one or more pets or both working full time folks with poor time accessibility. Abu Dhabi Pet Mobile supplies various types of pet prepping administrations for discharging individuals from dull housework in washing pets.
The pet consideration industry has seen growing propensity in the course of the most recent ten years all through Abu Dhabi . In spite of the fact that the pets managers are beneath in the normal of national, the thickness of pets is still unmistakable in Abu Dhabi. In view of the target market divisions, the examination demonstrates that the pets holders are eager to used cash in the pet’s consideration benefits as they treated their pets as relatives.创新与创业论文代写
The nature’s domain in Mobile pet prepping industry is consistently controlled entirely by ecological and lawful components. While there are presently 11 organizations giving Mobile pet prepping administrations in ACT, just three of them are oligopoly to give master administrations. Contrasted and other real contenders, giving master administrations in reasonable cost is the guarantee of Abu Dhabi Pet Mobile Salon. To better contend in the wild environment, the circumstances about SWOT and contenders investigation will be given by distinguishing the position of APM business. The suggestion focused around 4p examination recommends plan to support APM in acquiring brand value and piece of the pie. At that point the suggested survival chain arrangement will be given to help the APM business in client benefit, worker profit, and inner and authority review.
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执行摘要 创新与创业论文代写
阿布扎比宠物移动沙龙提供开车上门服务，为宠物准备管理，给予主人爱宠的心灵，与持有者给予的一样。我们的目标客户是宠物经理，特别是单身人士，拥有一只或多只宠物，或两者兼有全职工作，但时间可及性较差。 Abu Dhabi Pet Mobile 提供各种类型的宠物准备管理服务，让人们摆脱洗宠物的枯燥家务。
在整个阿布扎比的最近十年中，宠物护理行业已经呈现出越来越大的趋势。尽管宠物管理人员在全国范围内低于常态，但在阿布扎比，宠物的粗细仍然是显而易见的。鉴于目标市场的划分，检查表明宠物持有人渴望将宠物视为亲属，因此他们渴望将现金用于宠物的对价利益。
移动宠物准备行业的自然领域始终完全由生态和合法组成部分控制。虽然目前有 11 个组织在 ACT 提供移动宠物准备管理，但其中只有三个是寡头垄断管理。与其他真正的竞争者相比，以合理的成本提供主管理是阿布扎比宠物移动沙龙的保证。为了更好地在野外环境中进行竞争，将通过区分APM业务的位置来给出SWOT和竞争者调查的情况。建议围绕 4p 检查推荐计划以支持 APM 获取品牌价值和分得一杯羹。届时将给出建议的生存链安排，以帮助APM业务在客户利益、工人利益、内部和权限审查方面。
Introduction
Our ides is about Pets mobile salon specially cats and dogs. The van will move across of Abu Dhabi. Furthermore it will provide services such as vaccination for cats and dogs, haircut and decorates. The targets in our project are foreigners, breeders of cats and people who don’t drive a car. The entrepreneurial activity. In these days, the pattern in raising pets has huge expanded because of the fast changes in individuals’ way of life. The subdivision in pet consideration industry has ended up more vital as indicated by the propensity. 创新与创业论文代写
This is a decartelization industry that determined worth to pet holders to acquire piece of the pie, not just for the immediate utilization, for example, food, treats and embellishments, additionally related with pet consideration administrations like preparing, preparing and pooch lodging et cetera. To recognize with customary pets preparing salon, another style which through arrangement and nearing immediate to the home administrations has been dispatched. It is certain that with the changing in the innovation, globalization has given different chances to this developing industry. Be that as it may, the potential issues will be uncovered in the practice. The showcasing report will assess on the natural and situational effects, and target business sector will be brought up. In light of those examinations, the suggestion for the Abu Dhabi Pet Mobile will be outlined as far as item, value, advancement and spot.
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介绍 创新与创业论文代写
我们的想法是关于宠物移动沙龙，特别是猫和狗。面包车将穿过阿布扎比。此外，它还将提供猫狗疫苗接种、理发和装饰等服务。我们项目的目标是外国人、猫的饲养者和不开车的人。创业活动。这些天来，由于个人生活方式的快速变化，养宠物的模式已经大大扩展。正如倾向所表明的那样，宠物考虑行业的细分最终变得更加重要。
这是一个去卡特尔化的行业，它决定了让宠物持有者获得一块馅饼的价值，而不仅仅是为了立即使用，例如食物、零食和装饰品，还与准备、准备和狗住宿等宠物考虑管理有关。为了与习惯的宠物准备沙龙相适应，已经派遣了另一种通过安排并接近家庭管理部门的风格。可以肯定的是，随着创新的变化，全球化为这个发展中的行业提供了不同的机会。尽管如此，潜在的问题将在实践中被发现。展示报告将评估自然和情境影响，并提出目标业务部门。根据这些检查，将概述对阿布扎比宠物手机的建议，包括物品、价值、升级和位置。
Business Description
Abu Dhabi Pet Mobile was framed in 2006 in Abu Dhabi , and further ventured into worldwide home office in the Abu Dhabi in 1999 (Abu Dhabi Pet Mobile 2013). It viewed as the top brand in heading to home pet prepping administrations in the around the world. The later on in presenting the establishment operations have turned into the most paramount system in creating their business scale. Also the establishment chain is developing quickly and as of now faces absolutely in excess of 400 domains overhauled daily through eight nations. They are persistently rethought themselves to the development of pet prepping administrations to accomplish clients’ fulfillment. They are duty to the quality, adaptable and cherishing consideration administrations to pets, furthermore to give helpful to pets managers.
Objectives
The targets are settling out focused around the corporate, and advertising variables. For corporate viewpoints, Abu Dhabi Pet Mobile has started on the effective showcasing system and takes part in the administration in the business. It points in give extraordinary worth to all clients, and creating uniqueness and separate administrations to people in general. Then again, for the viewpoint of promoting methodology, APM has situated four objectives in distinctive viewpoints to increase points of interest. 创新与创业论文代写
To recuperate into budgetary subsidence, it expects to accomplish shared practice on expense effective and separation system and turning into the best decision of Abu Dhabi inside 2 years. To make back the initial investment to take care of all expenses obliges more benefits that including vehicle expenses, wages, immediate materials and overhead expenses. To support worker gainfulness and control costs in the way of laborers in acquiring business creation productivity in the social angles. On the individual point of view, the overseeing on the clients’ connections and brand picture can help the procedure in producing income. Ultimately, in augmenting the utilizing eco-accommodating and nature materials and water sparing will prompt execute feasible advancement for the business.
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业务描述
Abu Dhabi Pet Mobile 于 2006 年在阿布扎比成立，并于 1999 年进一步进军阿布扎比的全球家庭办公室（Abu Dhabi Pet Mobile 2013）。它被视为进入世界各地家庭宠物准备管理部门的顶级品牌。后期呈现机构运营已成为创建其业务规模的最重要系统。此外，建立链正在快速发展，截至目前，每天都面临着超过 400 个域，通过八个国家进行大修。他们不断地重新思考自己的宠物准备管理的发展，以实现客户的满足。他们有责任对宠物进行质量、适应性和爱护关怀管理，并为宠物管理者提供帮助。
目标
目标是围绕公司和广告变量确定的。就企业观点而言，Abu Dhabi Pet Mobile 已开始建立有效的展示系统并参与业务管理。它指出为所有客户提供非凡的价值，并为一般人创造独特性和独立管理。再说一次，在推广方法论的观点上，APM 将四个目标置于不同的观点中，以增加兴趣点。
为恢复预算下沉，预计在2年内完成费用效率和分离系统的共享实践，成为阿布扎比的最佳决策。为了收回最初的投资以应付所有费用，需要更多的福利，包括车辆费用、工资、直接材料和管理费用。从社会角度支持劳动者获得商业创造生产力，并以劳动者的方式控制成本。从个人的角度来看，对客户关系和品牌形象的监督可以帮助程序产生收入。最终，在增加利用生态住宿和自然材料和节水方面将促进业务的执行可行的进步。
SMART objectives
We strive to have every Pet happy when. We treat all pets with their best interest at heart and in a manner in which all parents will approve. Our goals are to:
√To care for our clients pets.
√To grow our business and influence. 创新与创业论文代写
√To build positive relationships through superior customer service.
√To deliver satisfying experiences and dedication working with your beloved.
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智能目标
我们努力让每只宠物开心的时候。 我们将所有宠物的最大利益放在心上，并以所有父母都会同意的方式对待。 我们的目标是：
√照顾我们客户的宠物。
√扩大我们的业务和影响力。
√通过卓越的客户服务建立积极的关系。
√与您心爱的人一起提供令人满意的体验和奉献精神。
Product Descriptions
Pet moving bus provides services such as vaccination for cats and dogs, haircut and decorates. Some people don’t have time to go out for vaccination they contact us and take appointments. There are 3 workers in the bus one for the haircut, driver and one for vaccination. Also the service will not take that much of time from 15 to 30 minutes per cat. Our stuff with experience and we are always looking for innovate. Furthermore we have training courses for our stuff and we used tools and materials with high quality. Our futures expect that the bus will move across all the emirates.
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产品说明
宠物搬家巴士提供猫狗疫苗接种、理发、装饰等服务。 有些人没有时间出去接种疫苗，他们会联系我们并预约。 车上有3名工人，一名理发，一名司机，一名接种疫苗。 此外，每只猫的服务不会花费 15 到 30 分钟的时间。 我们的东西有经验，我们一直在寻找创新。 此外，我们为我们的产品开设了培训课程，我们使用了高质量的工具和材料。 我们的未来预计巴士将穿越所有酋长国。
Market Analysis
Economic environment
As per Abu Dhabi n Bureau of Statistics (2012), the unemployment rate of ACT was 3.4%, and down from 4% in the earlier year while lower than 5.2% of the national rate in 2012. Besides, the normal week by week profit of Abu Dhabi are consistently expanded up to 1,554.5 while the normal rate in this state was 1,333.5 in the most recent year (Abu Dhabi n Bureau of Statistics 2012). 创新与创业论文代写
Those information would demonstrate that the individuals in ACT have surplus on it plan to bear the cost of pet administrations. In the Abu Dhabi , individuals are most appreciated in using significant measure of cash on pet mind as they treated pets like their relatives. Since there is a stronger motion in Abu Dhabi economy, the survival plausibility for new efficient pet administration will be doable. Alluded to the assessment of Headey (refered to in Abu Dhabi n Companion Animal Council n.d.), the yearly commitment of pet industry is around $4.74 Billion which turns into one of the biggest businesses in Abu Dhabi . In general, the Mobile pet preparing industry is a quickly developing industry that has incredible chance to grow to its greatest advantage.
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市场分析 创新与创业代写
经济环境
根据阿布扎比统计局（2012 年）的数据，首都领地的失业率为 3.4%，低于上年的 4%，低于 2012 年全国失业率的 5.2%。此外，正常的每周利润阿布扎比的人口持续增加至 1,554.5，而最近一年该州的正常比率为 1,333.5（阿布扎比统计局，2012 年）。
这些信息将证明首都领地的个人有剩余计划来承担宠物管理的费用。在阿布扎比，人们最喜欢在宠物心目中使用大量现金，因为他们像对待亲人一样对待宠物。由于阿布扎比经济有更强烈的动向，新的高效宠物管理的生存可能性将是可行的。提到 Headey 的评估（在阿布扎比伴侣动物委员会（Abu Dhabi n Companion Animal Council nd）中提及），宠物行业的年度承诺约为 47.4 亿美元，成为阿布扎比最大的企业之一。总体而言，移动宠物准备行业是一个快速发展的行业，有难以置信的机会发展到其最大优势。
Social Environment
From various perspectives, pets have been dealt with additional like adoration substitutes where youngsters are attempted in advanced modern culture. Especially, pets could be prepared in a compassionate manner which is less demanding to love and helping managers to end up sociality and more satisfactory customized new way of life (Nast 2006). From physical action viewpoint, pets turn into a sort of social backing when they are managers working out.创新与创业论文代写
A late study reported that 31% of ladies who has no pets or employment were more outlandish stroll for practicing their bodies (Bell et.al. refered to in Cutt 2006). The consistent activity is currently assuming a key part in a wellbeing life and avoidance from ailment. In focusing of Middle age grown-ups, a national battle in Abu Dhabi is expected to attain “little strolling activity ordinary” with a specific end goal to make individuals including in social showcasing and social cognitive (Booth et.al. 2011). For sure, strolling with canines could bring more consideration, and can energize interchanges between individuals. As supporters of making pets included in the elements of social capital and group, pet holders will take part in green living by taking mind their pets.
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社会环境
从不同的角度来看，宠物已经被处理为额外的像崇拜替代品，其中年轻人在先进的现代文化中被尝试。特别是，宠物可以以一种富有同情心的方式准备，这种方式对爱的要求较低，并帮助管理人员结束社交和更令人满意的定制新生活方式（Nast 2006）。从身体动作的角度来看，宠物在作为管理者锻炼时变成了一种社会支持。
一项后期研究报告称，31% 没有宠物或没有工作的女士更古怪地散步以锻炼身体（Bell 等人在 Cutt 2006 中提到）。持续的活动目前是健康生活和避免疾病的关键部分。在关注中年成年人的过程中，阿布扎比的一场全国性战役有望实现“普通的小步行活动”，其最终目标是使个人包括社交展示和社交认知（Booth 等人，2011 年）。当然，与犬类一起散步可以带来更多的考虑，并可以激发人与人之间的交流。作为将宠物纳入社会资本和群体要素的支持者，养宠物的人将关爱自己的宠物，参与绿色生活。
Environmental analysis
For the Mobile pet preparing business, the most potential issue could be contaminating. As per the Environment Protection Act 1997 and the Environment Protection Regulation 2005, this sort of business must strict conforming to the regulation to dodge potential obligation or fines (Environment and Sustainable Development 2012). The administrator ought to consider how it may affect on the earth, for example, water, land or air. 创新与创业论文代写
Likewise, the clamor contamination when you are working ought to be considered. For the water utilizing to wash pets, there is restricted add up to utilize, and keep away from wastewater to stream into stormwater framework. Guarantee no spilling of chemicals or cleansers to dirty stormwater, and the support of machines ought to be frequently checked. The junk, for example, hide, nails and different squanders ought to be gathered into general waste and arranged it to take part in the ecologically amicable activity all over you working.
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环境分析
对于移动宠物准备业务，最潜在的问题可能是污染。 根据 1997 年《环境保护法》和 2005 年《环境保护条例》，此类业务必须严格遵守法规以规避潜在的义务或罚款（环境与可持续发展 2012）。 管理员应该考虑它如何影响地球，例如水、土地或空气。
同样，工作时的喧嚣污染也应该考虑在内。 对于用于清洗宠物的水，限制使用，并远离废水流入雨水框架。 保证化学品或清洁剂不会溅到肮脏的雨水中，并应经常检查机器的支撑。 垃圾，例如皮革、钉子和不同的浪费物，应该收集到一般垃圾中，并安排它参与您工作的所有生态友好活动。
Technological environment
The technological environment is the most essential part to help Mobile pets preparing administration. In connection with the working, the compact pets washing zone instead of the settled area ought to have enough space and overall prepared to aid preparing administration. Besides, to better focused in this industry zone, a change on water sparing or reusing engineering ought to be intended to help this business to survival, for example, strength shower heads or changing washing times.创新与创业论文代写
Likewise, the improvement of web in head office must be fitting constructed with the end goal of database outline and client’s criticism getting. The profits are not difficult to track workers’ work, fabricate client’s profile, and reaction to claims, which may further aid in making brand picture. With respect to a Mobile pet preparing business, the calling arrangement of immediate communication between clients ought to be well assembled as the center innovation of organization.
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技术环境
技术环境是帮助移动宠物准备管理的最重要部分。在工作方面，紧凑的宠物清洗区而不是安置区应该有足够的空间和整体准备以帮助准备管理。此外，为了更好地专注于这个工业区，应该通过节水或再利用工程的改变来帮助这个企业生存，例如加强淋浴头或改变洗涤时间。
同样，总部网站的改进也必须与数据库大纲和客户批评的最终目标相匹配。利润不难追踪工人的工作、伪造客户的资料以及对索赔的反应，这可能进一步有助于塑造品牌形象。对于移动宠物准备业务，客户之间即时通信的呼叫安排应该是组织的中心创新。
Legal environment
The obligation of pets preparing administrations is situated up by Abu Dhabi n Welfare Code of Practice, and such principles in point of giving securities amid pets’ Mobile administrations. Creature Welfare Act 1992, Animal Welfare Regulation 2001, Domestic Animals Act 2000, Domestic Animals Regulation 2001, and Animal Disease Act 2005 are expect to uphold these enactment in Abu Dhabi (Urban Policy Analysts and Town Planners 2006). 创新与创业论文代写
These regulations have been placed set up to screen from the time of exchanging care privileges of pets, and until it come back to the pets’ holder. Likewise, there is the need of enrollment of vehicle and trailer for the vehicle that utilizing as a part of Mobile pets preparing. From insurance environment view, as I finished up in above, there is an offense to dirty stormwater framework, and the Environment Protection Authority will deal with the commotion contamination while they got protestations
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法律环境
阿布扎比福利行为守则规定了宠物准备管理的义务，以及在宠物的移动管理中提供证券的这些原则。 1992 年生物福利法、2001 年动物福利条例、2000 年家畜法、2001 年家畜条例和 2005 年动物疾病法预计将在阿布扎比支持这些法规（城市政策分析师和城市规划师 2006）。
这些规定的设立是为了从交换宠物护理特权之时起进行筛选，直到它返回给宠物的持有人为止。 同样，作为移动宠物准备的一部分，需要为车辆注册车辆和拖车。 从保险环境的角度来看，正如我在上面完成的那样，肮脏的雨水框架是违法的，环境保护局将在他们提出抗议时处理骚乱污染
Political environment
The Abu Dhabi Government do have approaches to secure little business improvement. It points in giving reasonable aggressive environment to new developing business, and the regulations will manage little business in admiration of their organizations’ working, for example, work environment wellbeing and security, working environment relations, monetary and other expert administrations
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政治环境
阿布扎比政府确实有一些方法可以确保很少的业务改进。 它指出为新兴业务提供合理的进取性环境，法规将管理很少的业务以欣赏其组织的工作，例如工作环境福祉和安全，工作环境关系，货币和其他专家管理
SWOT Analysis
Strengths
Mobile pet grooming can offer extraordinary quality to pet managers. Firstly, clients can get elite time esteem from Abu Dhabi Pet Mobile. Since it is specifically gone to the home administrations which helpfully profit for clients sparing time. Besides, as the administrations can go to the home of clients, it offers spot worth to them. Contrasted and the other retail locations, the point of interest of adaptable spot can gives clients to discharge from shuttling between two spots. Thirdly, clients can increase structure esteem through administrations including preparing, showering, nail-cutting, ear and dental mind etc. Also, in light of it is an Abu Dhabi n wide establishment store, the nature of item or administrations has a guarantee to clients and the organization has ability to give prevalent administrations. In conclusion, they have subsequent client administrations which empower enquiry and criticism to decrease cognitive cacophony
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SWOT分析 创新与创业论文代写
优势
移动宠物美容可以为宠物管理者提供非凡的品质。 首先，客户可以从阿布扎比宠物移动获得精英时间尊重。 由于它专门用于家庭管理，这有助于为客户节省时间。 此外，由于管理人员可以去客户家中，这为他们提供了价值。 与其他零售点相比，适应性点的兴趣点可以让客户从两个点之间的穿梭中解脱出来。 第三，客户可以通过准备，淋浴，剪指甲，耳朵和牙齿心理等管理来增加结构尊重。另外，鉴于它是阿布扎比的大型商店，物品或管理的性质对客户有保证 并且该组织有能力提供流行的管理。 总之，他们有后续的客户管理，授权查询和批评以减少认知杂音
Weaknesses
There are numerous elements which may uncovered issues in practice. Numerous individuals, against pet Mobile administrations, are ready to wash their own particular pets to spare cash. To some degree, there is a lion’s share of clients doing independent from anyone else unless the need of trimming. The shortcoming relates with offices and calling abilities additionally hurtful to business achievement. As pet Mobile administrations need to depend vigorously on vehicle utilize, this will lead on additional expense like petro, vehicle and enrollment and protection. The likelihood will be made in improving the cost of administrations as those qualities including expense happened. Also, the necessity of capabilities and preparing on staff is vital to survival in the pet prepping industry. As the methodology specifically contacts with pets, the information of breed, conduct, and wellbeing issues are needed by the groomer.
译文：
弱点
有许多因素可能在实践中发现问题。 许多人反对宠物移动管理，准备清洗自己的特定宠物以节省现金。 在某种程度上，除非需要修剪，否则有很大一部分客户独立于其他任何人。 缺点与办公室和通话能力有关，另外还会损害业务成就。 由于宠物移动管理需要大力依赖车辆使用，这将导致额外费用，如汽油、车辆以及注册和保护。 随着包括费用在内的那些品质的发生，将有可能改善管理成本。 此外，能力和员工准备的必要性对于宠物准备行业的生存至关重要。 由于该方法专门与宠物接触，因此美容师需要有关品种、行为和健康问题的信息。
Opportunities
For Abu Dhabi Pet Mobile, there are a few elements that can be enhanced to reinforce its administrations. As there is a lot of pet holders in Abu Dhabi, the pattern for pet preparing administrations will rapidly develop. Particularly for pooch, it is the most satisfactory pets to washing and preparing, AMG can give advantages to the occupied canine managers and the groups they are a piece of. The enhancing the washing offices can support in the adequacy on pets prepping and sparing water. Utilizing media assets to advance as a part of open impacts can help in acquiring pieces of the overall industry and mindfulness. Despite the fact that it is an establishment organization with scale, the impact in the Abu Dhabi region still need more endeavors. Additionally, to assemble its image picture and great notoriety, superb and expert administrations can make extraordinary open door for AMG’s business. 创新与创业论文代写
译文：
机会
对于 Abu Dhabi Pet Mobile，有一些可以增强的元素以加强其管理。 由于阿布扎比拥有大量宠物饲养者，宠物饲养管理模式将迅速发展。 特别是对于狗来说，它是最满意的宠物，清洗和准备，AMG可以让被占领的犬类管理者和他们所属的群体受益。 加强清洗办公室可以支持宠物准备和节约用水的充足性。 利用媒体资产作为开放影响的一部分来推进可以帮助获得整个行业和正念的部分。 尽管它是一个具有规模的机构组织，但在阿布扎比地区的影响仍然需要更多的努力。 此外，集其形象和巨大的知名度，一流的专业管理人员可以为AMG的业务打开非凡的大门。
Threats
The negative effect will be completed in inside and outer environment. Above all else, there are bunches of distinctive sizes pet administrations existed in the business sector for Mobile pet prepping administrations, as well as different nearby puppy washing venues. In reality, as it is basically to situate up, new contenders might effortlessly enter in the business. Versatility can gives the least cost on form new Mobile pet prepping business because of there is no necessity on the lasting shop. Besides, the outer environment, which is financial retreat, may sway clients to wash pets independent from anyone else to spare cash other than waste it in unnecessary ways.
译文：
威胁
负面影响将在内部和外部环境中完成。 最重要的是，在移动宠物准备管理部门以及附近不同的小狗清洗场所的业务部门中存在大量不同规模的宠物管理部门。 实际上，由于基本上是定位，新的竞争者可能会毫不费力地进入该行业。 多功能性可以使新的移动宠物准备业务的成本最低，因为不需要持久的商店。 此外，财务撤退的外部环境可能会影响客户独立于其他人清洗宠物以节省现金，而不是在不必要的方式浪费它。
Competitors analysis
The business of Mobile pet preparing in Abu Dhabi is exceptionally fixation focused environment. The oligopoly involved by three organizations in ACT range which are Hydrology (Blue wheelers), Abu Dhabi Pooch Mobile, Jim’s Dog Wash and Jam’s Dog Wash. Furthermore, there are posting 11 contending Mobile suppliers in Yellow Pages (2013). The business in Abu Dhabi is unpredictability as there are new players constantly entered in. The potential danger could be some little family-based organizations, for example, Sparkling Paws Mobile, involved the piece of the overall industry rapidly in particular area. For Sparkling Paws, it gives cost-proficient administrations in least costs. As it is family based, it regularly uses home to work business, and it can undoubtedly fabricated association with neighbors. Be that as it may, then again, with deference of business size where little organizations might barely survival in growing their business system in short term.
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竞争对手分析 创新与创业论文代写
在阿布扎比准备移动宠物的业务是特别专注于固定环境。 ACT 范围内的三个组织涉及寡头垄断，它们是 Hydrology (Blue Wheelers)、Abu Dhabi Pooch Mobile、Jim’s Dog Wash 和 Jam’s Dog Wash。此外，黄页 (2013) 中还发布了 11 家竞争性移动供应商。 阿布扎比的业务是不可预测的，因为不断有新的参与者进入。潜在的危险可能是一些小的家族组织，例如 Sparkling Paws Mobile，在特定领域迅速涉及整个行业的一部分。 对于 Sparkling Paws，它以最少的成本提供了精通成本的管理。 由于是以家庭为基础的，它经常使用家庭来做生意，它无疑可以与邻居建立联系。 尽管如此，在尊重业务规模的情况下，在短期内，小型组织可能几乎无法通过发展其业务系统来生存。
Marketing Plan
Target Market Segmentation
Geographic
The number of inhabitants in canines in Abu Dhabi has expanded essentially to 3.41 million while the feline populace was 2.35 million in 2009. With the growing propensity in populace of Abu Dhabi , the quantity of individuals has expanded to 367,800 in 2011, which speaks to 15% development rate contrasted and ten years ago(Abu Dhabi n Bureau of Statistics 2012). An overview directed in 1993 (Revill 1994) that the estimation of the canine populace in ACT has arrived at 36,000, and the quantity of sum will get to be greatly significant at these days. Inspect on conduct of raising pets is viewed as their pet as a component of the family and further evidence in eager to cost cash in their pet
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营销计划 创新与创业论文代写
目标市场细分
地理
阿布扎比的犬科动物数量在 2009 年基本增加到 341 万，而猫科动物的数量在 2009 年为 235 万。随着阿布扎比人口的日益增长，2011 年的人口数量已扩大到 367,800，相当于 15 % 发展速度与十年前形成对比（阿布扎比统计局 2012）。 1993 年（Revill 1994）的概述指出，ACT 的犬类种群估计已达到 36,000 只，而且数量在这些天将变得非常重要。 检查饲养宠物的行为被视为他们的宠物作为家庭的一部分，并进一步证明他们渴望在宠物身上花费现金
Demographic
There are a few angles to help individuals in raising pets. The more paramount angle is money related ability to maintain the consumption on pets, as the expense changes from sustenance, consideration, to veterinary administrations. As per the examination over, the normal profit of Abu Dhabi are past the national rate which shows they possessed considerable cash to bear the cost of pets administrations. For the diverse gathering of individuals, family with adolescent child, in which is matured roaring 5, were less conceivable to keep pets contrasted and those families who have youngsters in school age.
译文：
人口统计
有几个角度可以帮助个人饲养宠物。 更重要的角度是维持宠物消费的金钱相关能力，因为费用从维持、考虑到兽医管理。 根据检查结果，阿布扎比的正常利润超过了国家标准，这表明他们拥有可观的现金来承担宠物管理的费用。 对于个人的多样化聚会，有青春期孩子的家庭，其中成熟的咆哮5，不太可能养宠物，而那些有学龄儿童的家庭则不太可能饲养宠物。
Psychographics
The impact of social class could be influenced by three viewpoints: pay, occupation, and training level (Perner 2012). As pet preparing administrations from Abu Dhabi Pet Mobile Salon prepping are not shabby, with beginning $55 every pooch to $90 and the value fluctuating relies on upon the extent of pets. Concerning control of pets managers, the effect may relies on upon the number of accessible times are pets’ holders having, and also salary. For an occupied laborer, he or she may concentrate a lot of time on work to increase more individual qualities and pay rates, however less time to care for pets. As it were, of the individuals who need to steady to work, they are more inclined to look for portable pets preparing administrations. 创新与创业论文代写
译文：
心理图
社会阶层的影响可能受到三个观点的影响：薪酬、职业和培训水平（Perner 2012）。 由于阿布扎比宠物移动沙龙的宠物准备管理部门并不简陋，每只狗从 55 美元开始到 90 美元，价值波动取决于宠物的程度。 关于对宠物管理者的控制，其效果可能取决于宠物持有者拥有的可访问次数以及薪水。 对于一个被占用的劳动力来说，他或她可能会将大量时间集中在工作上，以提高更多的个人素质和工资水平，但很少有时间照顾宠物。 可以说，在需要稳定工作的人中，他们更倾向于寻找准备管理的便携式宠物。
Behavioral
For the time poor pets managers, likewise perceived as standard client, they are more inclined to take tedious buys and vigorously depended on the portable prepping administrations. These gathering of individuals include full time singles who own one or two more pets, both working folks with pets, and dynamic no youngster couples who both have full time lives up to expectations, and appreciate in the social exercises other than piddling errands.
译文：
行为的
在那个时候，可怜的宠物经理，同样被视为标准客户，他们更倾向于进行繁琐的购买，并强烈依赖便携式准备管理。 这些人的聚会包括拥有一两只以上宠物的全职单身人士，都有宠物的上班族，以及充满活力的年轻夫妇，他们都拥有全职生活，不辜负期望，并在闲逛以外的社交活动中欣赏。
The Marketing Mix
Product Recommendation
The Abu Dhabi Pet Mobile Salon gives mixed bag of administrations to clients including washing, cutting, teeth brushing, and puppy cuts etc. It created “15 Steps” of prepping for all types of mutts and felines. The methodology incorporates cleaning the ears and the eyes and cutting the nails. The full brush is doing prior and then afterward the shower. In the shower, they utilize totally eco-accommodating and nature cleanser and conditioner and twofold wash after that. They will do trimming of the paws and quills on the off chance that you needed. They will treat pets’ divine nourishment after a little scent. Nonetheless, the administrations that APM gave are comparative analyzed other portable pet prepping business. To better separate itself, the extension on the administrations is indispensable for the long haul improvement. 创新与创业论文代写
Price Recommendation
The price decisions are dependably the most imperative segment in the organization’s advertising system. Additionally, it can’t be overlook that sensible value, proceed with item quality, are the two fixings in adjusting advertising blend (Magrath 1986). The cost of Abu Dhabi Pet Mobile Salon is dictated by administration driven variables. There is a contrast in the middle of little and extensive pets with the extent from $55 to $90 rely on upon the weight (Abu Dhabi Pet Mobile Salon 2013). Considering with administrations that APM gave, it is incorporated driving come to home, “15 steps” preparing on the pets. The expenses may undetectably assimilate benefits as there are some non-esteem including exercises.
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营销组合
产品推荐
阿布扎比宠物移动沙龙为客户提供各种管理服务，包括清洗、切割、刷牙和小狗切割等。它为所有类型的杂种狗和猫科动物创建了“15 个步骤”的准备工作。该方法包括清洁耳朵和眼睛以及剪指甲。完整的刷子在淋浴之前和之后进行。在淋浴时，他们使用完全环保的天然清洁剂和护发素，然后进行双重洗涤。他们会在您需要时修剪爪子和羽毛笔。他们会在闻到一点气味后对待宠物的神圣营养。尽管如此，APM 提供的管理与其他便携式宠物准备业务进行了比较分析。为了更好地分离自己，管理的扩展对于长期改进是必不可少的。
价格推荐
价格决策无疑是组织广告系统中最重要的部分。此外，不可忽视的是，合理的价值和产品质量是调整广告组合的两个固定因素（Magrath 1986）。阿布扎比宠物移动沙龙的费用由管理驱动的变量决定。小宠物和大宠物中间有一个对比，从 55 美元到 90 美元不等，取决于重量（Abu Dhabi Pet Mobile Salon 2013）。考虑到 APM 给出的管理，它包含驾驶回家，“15 个步骤”为宠物做准备。由于包括锻炼在内的一些不尊重，费用可能会难以察觉地吸收收益。
Promotion Recommendation
As indicated by Atamin et.al. (2010), it expressed that advancement is expanding the fulfillment of the targets and impact the impression of target buyers to encourage trade inside clients and organization; additionally it helps in viably and effectively imparting the choices of business method. The general methodology is through the utilizing of TV, radio, and printed promotions in the geographic territories to hold the probability of rehash buy. 创新与创业论文代写
Place Recommendation
Atamin et.al. (2010) said that the spot are connected with channels of conveyances that conveying the item to the target buyers. Then again, on account of pets groomer are straightforwardly to clients to supply benefits, there is no dissemination channel or through center man deals. As it is free from spot impediment, Abu Dhabi Pet Mobile Salon may get place adaptability because of its specific sorts of business structure. The moving spots will give a Mobile bulletin notice to this business.
译文：
促销推荐
正如 Atamin 等人所指出的。 (2010)，它表示进步正在扩大目标的实现并影响目标买家的印象，以鼓励客户和组织内部的交易； 此外，它还有助于切实有效地传授商业方法的选择。 一般的方法是通过利用地理区域内的电视、广播和印刷促销来保持重新购买的概率。
地点推荐
Atamin 等人 (2010) 说，现货与将物品运送到目标买家的运输渠道相连。 话说回来，由于宠物美容师直接向客户提供利益，没有传播渠道或通过中心人员交易。 由于没有现场障碍，阿布扎比宠物移动沙龙可能会因其特定类型的业务结构而具有场所适应性。 移动地点将向该商家发出移动公告通知。
Operation plans
Operate Business :
Our salon will provide Pets mobile salon specially cats and dogs, for customers who have no time for taking care of their cats and dogs, Customers can be by give and appointment by making a telephone call or login to our web site and choose the required service and time. We introduce our service in Abu Dhabi and places around. Business hours will be 8:00 A.M. to 5:30 P.M., Sunday through Friday, and 8:00 A.M. to 4:00 P.M. Saturday. 创新与创业论文代写
Method of Distribution
Pet’s mobile salon goes to the client’s home. Clients call for an appointment. Drop-in calls are welcome on a space available basis. If pets cannot be ready on a time space available basis, we attempt to reschedule the pet at a convenient time for the client.
Equipment Needed
The startup Equipment needed will be
Place rent al 创新与创业论文代写
Car
Hire style Equipment
Others ( Business Stationary/Cards , Laptop computer, Brochures, advertising )
译文：
运营计划
经营业务：
我们的沙龙将提供宠物移动沙龙，特别是猫狗，对于没有时间照顾猫狗的客户，客户可以通过电话预约或登录我们的网站选择所需的服务 和时间。 我们在阿布扎比和周边地区介绍我们的服务。 营业时间为上午 8:00。 周日至周五下午 5:30 和上午 8:00 至下午 4:00 周六。
分配方法
Pet 的移动沙龙前往客户家中。 客户要求预约。 在有空位的情况下，欢迎来电垂询。 如果宠物不能在可用的时间空间内准备好，我们会尝试在客户方便的时间重新安排宠物。
所需设备
所需的启动设备将是
地方出租
车
租用设备
其他（商务文具/卡片、笔记本电脑、小册子、广告）
Financial projections
My project will be financed by my father because he will offer flexible loan up to AED 250,000 and no interest as we need and the repayment period can be up to 5 years as we decided. We will use income statement to show how the salon working and cash flows to present the bank balance and pay the bills. Aestheticness Mobile Pet Salon obliges support of a Small Business Administration Loan in the measure of $200,000.00 to begin the business. 创新与创业论文代写
Sources and Uses of Funds Statement. The Small Business Administration will dispense the advance finances as takes after: •$90,000 of the credit will be utilized to acquire a portable completely prepared preparing van. • the remaining $49,000 will be utilized to buy prepping stock, office (Business Stationary/Cards, Laptop machine, Brochures, promoting and preparing supplies ($25,000.00) and to pay for licenses, development of business, bookkeeper counseling, strategy for success financials and survey, and business record set-up expenses ($11,000.00) the remaining $9,000 will be utilized for different business startup.
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财务预测 创新与创业论文代写
我的项目将由我父亲资助，因为他将提供最高 250,000 迪拉姆的灵活贷款，并且根据我们的需要不计利息，还款期最长可达 5 年，根据我们的决定。我们将使用损益表来显示沙龙的运作方式和现金流量，以显示银行余额并支付账单。 Aestheticness Mobile Pet Salon 要求提供 200,000.00 美元的小型企业管理贷款支持，以开展业务。
资金来源和使用声明。小企业管理局将在以下情况下分配预付款： • 90,000 美元的信贷将用于购买一辆完全准备好的便携式货车。 • 剩余的 49,000 美元将用于购买准备库存、办公室（商务文具/卡片、笔记本电脑、小册子、促销和准备用品（25,000.00 美元）以及支付许可证、业务发展、簿记员咨询、成功财务战略和调查和业务记录设置费用 ($11,000.00) 剩余的 $9,000 将用于不同的业务启动。
Justification
In recent years the number of pets owners increased and the demand of grooming service are increased. However, pets have become increasingly popular and needs to get pet grooming services every month for optimal health and hygiene. As a pets owner I hope that I can get this service in my residence and be able to see the quality of the service. In addition, most of the owners are students or employees so they don’t have enough time to take their pets to have this service and there are a few places that they provide this service and all of them in two places Abu Dhabi and Khalifa city.
译文：
理由 创新与创业论文代写
近年来，宠物主人的数量增加，美容服务的需求增加。 然而，宠物越来越受欢迎，需要每月接受宠物美容服务以获得最佳健康和卫生。 作为一个宠物主人，我希望我能在我的住处得到这项服务，并能看到服务的质量。 此外，大多数业主是学生或雇员，所以他们没有足够的时间带宠物来享受这项服务，他们提供这项服务的地方很少，而且都在阿布扎比和哈利法市两个地方 .
References
Geissler, G. L. (2003). Targeting a niche market of pet owners: consumer evaluation of a mobile veterinarian’s service concept. Journal of consumer behaviour, 3(1), 74-84.
Lin, T. T. (2011). The Impact of Raising Attitude Toward Video Technology on Pet Business Sectors’ Use Intention: A Technology Acceptance Model (TAM)-Based Study.
McCoy, M. (2010). Eastman Exits Polyester Business.
Saha, G. B. (2010). PET Scanning Systems. In Basics of PET Imaging (pp. 19-39). Springer New York.
Sandlin, E. F., & Kimball, C. (2009). Start Your Own Pet Business and More. Entrepreneur Press.
Appendix 创新与创业论文代写
A service charge:
| Full Groom | Price* |
| Airedale Terrier | $95 |
| Akita | $95 |
| Alaskan Malamute | $95 |
| UAEn Eskimo | $85 |
| Australian Cattle Dog | $85 |
| Australian Shepherd | $95 |
Bassett Hound |
$85 |
| Beagle 创新与创业论文代写 | $75 |
| Bedlington Terrier | $95 |
| Belgian Malionois | $95 |
| Bernese Mountain Dog | $95 |
| Bichon Frise | $95 |
| Border Collie | $85 |
| Boston Terrier | $75 |
| Bouvier des Flandres | $135 |
| Boxer | $85 |
| Brittany Spaniel | $85 |
Bull Terrier |
$85 |
| Bulldog | $85 |
| Bullmastiff | $95 |
| Cairn Terrier | $85 |
| Cavalier King Charles Spaniel | $85 |
| Chihuahua | $75 |
| Chinese Shar-Pei | $85 |
| Chow-Chow | $125 |
| Clumber Spaniel | $85 |
| Cockapoo | $85 |
| Cocker Spaniel | $85 |
| Corgi 创新与创业论文代写 | $85 |
| Dachshund | $75 |
| Dalmatian | $85 |
| Doberman Pinscher | $85 |
| English Mastiff | $95 |
| English Setter | $85 |
English Springer Spaniel |
$90 |
| German Shepherd | $85 |
| German Shorthaired Pointer | $85 |
| Giant Schnauzer | $125 |
| Golden Retriever | $85 |
| Gordon Setter | $85 |
| Great Dane 创新与创业论文代写 | $85 |
| Great Pyrenees | $145 |
| Greyhound | $85 |
| Irish Setter | $85 |
Irish Terrier |
$85 |
| Keeshond | $80 |
| Kerry Blue Terrier | $95 |
| Labrador Retriever | $85 |
| Lakeland Terrier | $85 |
| Lhasa Apso | $95 |
| Maltese | $85 |
| Miniature Pinscher 创新与创业论文代写 | $75 |
| Miniature Poodle | $55 |
| Miniature Schnauzer | $85 |
| Newfoundland | $135 |
| Old English Sheepdog | $115 |
| Pomeranian | $85 |
| Portugese Water Dog | $95 |
| Pug | $75 |
| Rhodesian Ridgeback | $85 |
| Rottweiler | $85 |
| Rough Collie | $95 |
Saint Bernard |
$115 |
| Samoyed | $125 |
| Schipperke 创新与创业论文代写 | $85 |
| Scottish Terrier | $85 |
| Shar-Pei | $85 |
| Shetland Sheepdog | $85 |
| Shih Tzu | $85 | ||
| Siberian Husky | $85 | ||
| Smooth Collie | $85 | ||
| Smooth Dachshund | $75 | ||
| Smooth Fox Terrier 创新与创业论文代写 | $75 | ||
| Smooth Jack Russell Terrier | $75 | ||
Soft Coated Wheaten Terrier |
$75 | ||
| Springer Spaniel | $90 | ||
| Standard Poodle | $125 | ||
| Standard Schnauzer | $125 | ||
| Tibetan Terrier | $85 | ||
| Toy Poodle | $75 | ||
| Vizsla 创新与创业论文代写 | $85 | ||
| Weimaraner | $85 | ||
| Welsh Corgi | $85 | ||
| Welsh Terrier | $85 | ||
| West Highland White Terrier | $85 | ||
| Whippet | $75 | ||
| Wire Fox Terrier | $80 | ||
| Yorkshire Terrier | $85 | ||
Additional Services |
|||
| Hand Stripping/Dematting | $45/hr | ||
| Scissor Cut no Clippers | $25.00 extra | ||
| Medicated Shampoo & Conditioner | $15.00 | ||
| Hot Oil Treatments 创新与创业论文代写 | $25.00 | ||
| Color Reinforce (Brightens and Enhances | $10.00 | ||
| Natural Hair Color) | |||
| Furminator De-shed Treatment | Starting at $25.00 for small dog | ||
| Skunk Odor Removal | $30.00 plus bath | ||
| Deoxidizing Treatment (Eliminates Yellow | $10.00 | ||
| Staining) 创新与创业论文代写 | |||
| Chemical Flea Dips | $5.00//Gallon | ||
| Tick Removal | $25.00 per 20 minutes | ||
| Nail Polish | $5.00 | ||
| Teeth Brushing | $10.00 | ||
| Vet. Prescribed Treatment Add-on | $8.00 | ||
| CATS | |||
| Full Groom 创新与创业论文代写 | Long Hair | $110.00/up | |
| Full Groom | Medium Hair | $100.00/up | |
| Full Groom | Short Hair | $95.00/up | |
| Pedicure/Polish | $7.50 | ||
Forecast and Assumptions
Profit and Loss
Account
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