Analyzing Consumer Markets
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分析消费市场论文代写 Analyzing Consumer MarketsFrom the above analysis it can be stated that decision making process and consumer buying behavior
Gym Membership
Product Description
The product that I purchased recently was membership in a well-reputed gym for AED 500 in UAE. The gym membership provides additional benefits to the members who purchase it. A gym membership will provide a plethora of packages and it will also help me in achieving monthly discounts and offers on various activities. The gym membership not only will allow me to explore reasonable prices for different activities but it will also help me in getting daily updates regarding what’s new in the gym. Gym membership always proves very beneficial for me as it will excite me to go to the gym every day with a dozen of additional offers that it provides to the members.
译文：
健身房会员 分析消费市场论文代写
产品描述
我最近购买的产品是享有盛誉的阿联酋健身房500迪拉姆的会员资格。健身房会员资格为购买它的会员提供了额外的好处。健身房会员资格将提供大量配套，也将帮助我实现每月折扣和各种活动的优惠。健身房会员资格不仅使我能够为各种活动探索合理的价格，而且还将帮助我获取有关健身房新功能的每日更新。健身房会员资格始终对我非常有益，因为它会带给我很多额外的优惠，这使我每天都去健身房锻炼。
Reason for Purchasing the Product
The major reason behind my decision to buy gym membership is because I want to join a gym for adopting a healthy lifestyle. By going to the gym and by daily exercising I will be able to keep a suitable balance between my physical activities and other activities. Health is wealth and there is no deniability in that if I’ll have this membership I will always be motivated to go to the gym and exercise as much as I want. Along with that, the gym membership offers various other benefits such as it helps in getting many discounts and packages on different activities. Moreover, along with the gym gears, I will be able to enjoy all the other facilitation of the gym that is only provided for gym members such as spa, massage treatments, swimming permissions, and steaming, etc.
译文：
购买产品的原因 分析消费市场论文代写
我决定购买体育馆会员资格的主要原因是因为我想加入体育馆以养成健康的生活方式。通过去健身房和每天锻炼，我将能够在体育锻炼和其他活动之间保持适当的平衡。健康是财富，没有可否认性，因为如果我有这个会员资格，我将始终被激励去健身房锻炼自己想要的东西。除此之外，健身房会员还提供其他各种好处，例如，它可以帮助您在不同的活动中获得很多折扣和优惠。此外，除了使用健身器材外，我还将能够享受仅针对健身房成员提供的所有其他便利设施，例如水疗中心，按摩治疗，游泳许可和熏蒸等。
Influential Factor Behind the Decision
The major influential factor behind my choice is the basic factor of maintaining a healthy lifestyle. I want to stay healthy and fit and serves as the fundamental reason why I purchased this gym membership. Being able to stay fit and healthy is one of my vital goals and that is how my decision got influenced by purchasing the gym membership.
Social and cultural factors have a great influence on the consumer’s behaviors, this is mainly because man is a social animal and the society in which the person is evolving can greatly impact on how he thinks and perceives about different concepts, social factors such as family, friends references and status can have a great impact on consumer psychology and this can significantly alter decision-making power of a consumer (Dahl, 2013).
Along with this one of my friends was also enjoying the perks of having a gym membership which also influenced my decision because she was having so many benefits after purchasing this gym membership. I also heard about how this gym membership can give a person so many benefits on various social media platforms and that too paved a way for my decision. Having a gym membership will provide me flexibility in paying gym bills and will also allow me to enjoy so many packages and discounts due to which I bought the gym membership.
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决策背后的影响因素 分析消费市场论文代写
我选择的主要影响因素是维持健康生活方式的基本因素。我想保持健康和健康，这是我购买此健身会员资格的根本原因。保持健康健美是我的重要目标之一，这就是购买健身会籍对我的决定产生的影响。
社会和文化因素对消费者的行为有很大影响，这主要是因为人是一种社会动物，而人正在发展的社会会极大地影响他对不同概念，家庭等社会因素的看法和看法。朋友的推荐和状态可能会对消费者的心理产生重大影响，这可能会大大改变消费者的决策能力（Dahl，2013年）。
我的一位朋友也和我一起享受参加健身会的特权，这也影响了我的决定，因为她在购买了健身会后获得了很多好处。我还听说了这种健身会员资格如何在各种社交媒体平台上为一个人带来如此多的好处，这也为我的决定铺平了道路。拥有体育馆会员资格将使我能够灵活地支付体育馆账单，还可以享受购买体育馆会员资格所带来的众多优惠和折扣。
Implementation of Maslow’s Hierarchy of Needs Theory 分析消费市场论文代写
Maslow’s hierarchy of needs is a fundamental theory that presents the rationale that people are quite motivated to do what can help them in the achievement of their needs and that some needs are superior and hold more importance as compared to others (Lussier, 2019). Maslow’s Hierarchy mainly focusses on the following types of needs:
- Physiological needs
- Safety needs
- Love and needs of affection
- Esteem needs
- Self-actualization needs
If we apply this theory of needs here in this scenario, then in perspective the decision for purchasing the gym membership will fulfill the need for safety. According to Maslow’s Hierarchy of needs after physiological needs are satisfied then comes the safety needs that ensure the predictability and control of one person on his life (Taormina & Gao, 2013). Safety needs might include different types of sub-divisions such as financial security, social welfare security, emotional security, health security, and social stability and by buying a gym membership the healthy security need can be fulfilled. Along with this buying, the gym membership can also fulfill the social stability need.
The major reason why buying a gym membership can fulfill the health security need and social stability need is because gym will help me in improving my health and it will help me in creating a suitable lifestyle where I physically indulge myself in healthy and positive activities and this will ultimately positively affect my health and lifestyle routine. Moreover, the gym can be a great place to socialize with a plethora of people more effectively, buying a gym membership will motivate me to go to the gym every day and this will help me in fulfilling my need of creating a social stability.
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马斯洛需求层次理论的实施 分析消费市场论文代写
马斯洛的需求层次结构是一个基本理论，提出了人们有足够的动力去做可以帮助他们实现他们的需求的理论基础，并且与其他需求相比，某些需求是优越的并且具有更高的重要性（Lussier，2019）。马斯洛（Maslow）的层次结构主要关注以下类型的需求：
生理需求
安全需求
爱与爱的需要
Esteem需求
自我实现需求
如果我们在这种情况下在这里应用需求理论，那么从角度来看，购买体育馆会员的决定将满足安全性的需求。根据马斯洛的需求层次结构，在满足生理需求之后，便出现了确保一个人生命中可预测性和可控制性的安全需求（Taormina＆Gao，2013）。安全需求可能包括不同类型的细分，例如财务保障，社会福利保障，情绪保障，健康保障和社会稳定，并且通过购买体育馆会员资格可以满足健康保障需求。除了购买外，体育馆会员还可以满足社会稳定的需要。
购买体育馆会员资格可以满足健康保障需求和社会稳定需求的主要原因是，健身馆将帮助我改善健康，并帮助我建立适合自己的生活方式，让我身体沉迷于健康积极的活动中，最终将对我的健康和生活方式产生积极影响。此外，健身房可能是与更多人进行更有效社交的好地方，购买健身房会员资格将激发我每天去健身房的兴趣，这将帮助我满足建立社会稳定的需要。
Decision Making Process 分析消费市场论文代写
Every day we have to face such situations that require our decision-making skills and decisiveness and a person that demonstrates strong decision-making skills can overcome even the hardest of situations because decision-making skills and processes provide us with a structural and appropriate approach for solving a problem (Nooraie, 2008). Strong decision-making processes require 5 stages and each stage has a specific purpose which helps us in defining our needs and requirements what matters to us the most (Cole & Hollier, 2007).
For deciding on purchasing the gym membership I also conducted a deep evaluative decision-making process and I broke my decision-making process into 5 steps and each step helped me in gaining a better perception.
Problem Recognition
At the very first stage of the decision-making process I started with identifying my goal, I stated down what is the purpose behind my goal and how will it benefit. In this case, my real goal was to get healthy so I considered the health goal as the most important factor.
Information Search 分析消费市场论文代写
At this stage, I started with collecting various types of information that will help me in making a better decision. I researched other options other than buying a gym membership. I also considered other methods that can help me in maintaining a healthy lifestyle. I researched about how gym membership would benefit me in the longer run.
Evaluation of Alternatives
At this stage, I weighed out the consequences that can prevail for the decision of buying a gym membership. I thought about what could be the positive as well as negative outcomes of buying the gym membership.
Purchase Decision
At this stage I finally made my decision of buying the gym membership after identifying my goal, assessing and comparing every option, and weighing the consequences of the decision.
Post purchase Behavior
At the final stage of the decision-making process, I planned out all the actions that I will put in line to achieve my decision of buying the gym membership. At this stage, I lined up all the activities through which I can implement my decision.
译文：
做决定的过程 分析消费市场论文代写
每天，我们都必须面对需要决策能力和果断性的情况，而表现出强大决策能力的人甚至可以克服最困难的情况，因为决策能力和流程为我们提供了结构性和适当的方法来应对挑战。解决问题（Nooraie，2008年）。强大的决策流程需要5个阶段，每个阶段都有一个特定的目的，这可以帮助我们定义对我们最重要的需求（Cole＆Hollier，2007）。
为了决定购买健身房会员资格，我还进行了深入的评估决策过程，并将决策过程分为5个步骤，每个步骤都帮助我获得了更好的认知。
问题识别
在决策过程的第一阶段，我从确定目标开始，阐明了目标背后的目的是什么，以及它将如何受益。在这种情况下，我的真正目标是保持健康，因此我认为健康目标是最重要的因素。分析消费市场论文代写
资讯搜寻
在此阶段，我开始收集各种类型的信息，这些信息将帮助我做出更好的决策。除了购买体育馆会员资格外，我还研究了其他选择。我还考虑了其他可以帮助我保持健康生活方式的方法。我研究了体育馆会员资格从长远来看将如何使我受益。
评估替代方案
在此阶段，我权衡了购买健身房会员资格可能会导致的后果。我考虑了购买健身会员资格的积极和消极结果。
购买决定
在这个阶段，我最终确定了目标，评估和比较每个选项并权衡了决策的后果后，决定购买健身房会员。
购买后行为
在决策过程的最后阶段，我计划了将要采取的所有行动，以实现购买健身房会员的决定。在这个阶段，我整理了所有可以执行我的决定的活动。
Conclusion
From the above analysis it can be stated that decision making process and consumer buying behavior plays an important role while purchasing any product. It is due to consumer buying behavior that the need for a product can be determined. By conducting a deep analysis of decision making process and by utilizing each and every stage effectively a person can land a sound decision which can assist him or her in his purchase.
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结论 分析消费市场论文代写
从以上分析可以看出，决策过程和消费者购买行为在购买任何产品时都起着重要的作用。由于消费者的购买行为，可以确定对产品的需求。通过对决策过程进行深入分析并有效地利用每个阶段，一个人可以做出合理的决定，这将有助于他或她的购买。
References 分析消费市场论文代写
Cole, P., & Hollier, L. (2007). Decision-Making Process. Journal Of Craniofacial Surgery, 18(4), 989-990. https://doi.org/10.1097/01.scs.0000265724.29651.6e
Dahl, D. (2013). Social Influence and Consumer Behavior. Journal Of Consumer Research, 40(2), iii-v. https://doi.org/10.1086/670170
Lussier, K. (2019). Motives, Managers, and Maslow: The Hierarchy of Needs in American Management, 1960-1985. Academy Of Management Proceedings, 2019(1), 17655. https://doi.org/10.5465/ambpp.2019.202
Nooraie, M. (2008). Decision magnitude of impact and strategic decision‐making process output. Management Decision, 46(4), 640-655. https://doi.org/10.1108/00251740810865102
Taormina, & Gao. (2013). Maslow and the Motivation Hierarchy: Measuring Satisfaction of the Needs. The American Journal Of Psychology, 126(2), 155. https://doi.org/10.5406/amerjpsyc.126.2.0155
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