市场营销代写Essay案例 Opportunities were however affected by the recent economic crisis experienced towards the end of the first decade of the Millennium.
FROM: (Your Name), The Sales Manager, Boeing Corp.
Signed (Your Initials)
TO: The CEO, Boeing Corp.
DATE: 12th of September 2011
SUBJECT: Proposal for the Expansion of Boeing Market into the Emerging Markets
The intention of this Memo is to raise the above mentioned proposal for deliberation and approval by the office of the CEO and subsequent submission to the Board of Directors for consideration. 市场营销代写Essay案例
In view of the role of the position holder for the Sales Manager at Boeing Corporation, it is appropriate that the above matter is forwarded to the office of the CEO for guidance and/or approval. Market expansion for the Corporation to cater for the emerging markets is the sole aim of this proposal, in order to tap the benefits of the lucrative opportunity as outlined in the following discourse.
Since the turn of the Millennium, our production capacity has improved mainly as facilitated by increase in business across our traditional markets in America and Europe. Opportunities were however affected by the recent economic crisis experienced towards the end of the first decade of the Millennium. 市场营销代写Essay案例
As a keen interest would illustrate from our global business reports, the effects of the recent economic crisis gravely affected the traditional markets which form the bulk of our sales. To this end, the Sales Department proposes a review of our marketing approach and considers a possibility of Boeing venturing into the emerging markets elsewhere outside our traditional markets. Market volatility is slowly being weathered off in the traditional markets, while economic indications illustrate a different position in the proposed markets.
While the most ravaged economies as a consequence of the 2008-2009 economic crises happen to be centrally positioned in the American and European markets, only a few economies were gravely affected in Asia and in Africa.
Contrary to the mixed reactions across the traditional markets for Boeing, there is a trend of a thriving and booming economic opportunity in some markets in Asia, Africa and a few in South America.
Interestingly, Boeing does not have an intensive business coverage for these markets, which are also touted as the most potent economic performers, at least in the in the immediate future. A striking characteristic was observed during the ravaging economic crisis to the effect that these emerging economies were either not affected at all, or were quick to recover than their American and European counterparts. 市场营销代写Essay案例
Expansion of our activities in to these emerging markets is therefore proposed for consideration at the highest level at Boeing Corporation, due to the benefits expected for such a venture. As an illustration, it will not only be possible for Boeing to recover lost its ground after the economic crisis, but it will also be possible for sustained growth in the future of these growing economies.
Alternatively, expanding business coverage will facilitate diversification of the investment portfolio at Boeing, since these economies have other unexploited business capacity on offer. 市场营销代写Essay案例
This will be practical for Boeing at the current operation capacity, which implies that extra expenses are not necessarily going to be incurred. In addition, the economic potential manifested in these economies at the helm of the recent economic volatility will facilitate business confidence for other investors thereby shielding Boeing from imminent closure as threatened by the uncertainty in the traditional markets.
In conclusion, the proposed market expansion presents more benefits than costs and risks and should be considered for approval and recommendation to the Board of Directors for implementation. However, little market research will be important to find out other potential benefits as well as quantify the involved risks for appropriate decision to be taken.